Social Media Content Creator

Position Summary

Children International’s Social Media Content Creator reports to the Global Director of External Communications and works collaboratively with the Director and the Senior Manager of External Communications (or Senior Strategic Communications Consultant) to implement a strategic content approach that engages CI’s target audiences across social media channels. The ideal candidate is a creative storyteller who uses data-driven insights to develop meaningful copy and multimedia content that connects with our audiences.

Responsibilities

• Collaborate with the Senior Manager of External Communications (or Senior Strategic Communications Consultant) to execute social media storytelling and campaigns that align with CI’s mission, goals and objectives, with the Global Director of External Communications partnering with both on strategy.
• Develop and publish high-quality written and multimedia content, including videos and infographics, tailored for various social media platforms (including for CI global agencies when warranted).
• Regularly connect with CI departments and teams that engage with external audiences to gather relevant subject matter and data to produce compelling social media posts and Calls To Action, and to enhance awareness of the CI brand.
• Contribute content ideas and publishing plans to the monthly External Communications–Social Media content calendar (maintained by the Social Media Engagement & Operations Specialist), and serve as the primary scheduler/publisher for approved content across all social media channels, ensuring tone and messaging reflect CI’s strategic goals for each channel.
• Draft multiple versions of singular content, as necessary, so it can be adapted for different platforms and audience segments.
• Partner with the Social Media Engagement & Operations Specialist to support content engagement strategies for curated social media groups on Facebook and potentially other social channels or digital platforms (e.g., Instagram or WhatsApp).
• Provide scheduled/backup coverage for responding to online comments, questions and messages, following the approved response approach and escalation guidelines.
• Assist External Communications leadership and the social media team with online content needs during a crisis or reputational risk management need, as assigned.

Personal Characteristics & Qualifications

• Minimum of 5 years of experience, with experience in nonprofit communication preferred.
• Bachelor’s degree in Communications, Journalism, Marketing or a related field.
• Exceptional storytelling abilities, capable of crafting engaging and concise content, with strong attention to detail and a consistent ability to meet deadlines.
• Proven experience as a digital content creator, with a portfolio showcasing a range of content types and in-depth knowledge of relevant social media trends, tools and best practices.
• Capable of working independently and as part of a team; able to collaborate effectively with cross-functional teams and external constituents.
• Certification in social media content creation or digital storytelling preferred.
• Creative, strategic thinker able to manage multiple priorities simultaneously, respond quickly to time-sensitive matters and take initiative, in a manner that aligns with CI’s voice and brand
• Capable of working independently and as part of a team; able to collaborate effectively with cross-functional teams and external constituents.
• Proficiency using social media management tools, in-app editing software and analytics platforms; proficient in MS Office; able to learn and apply new and trending platforms and best practices. Experience with document and online collaboration platforms (e.g., SharePoint) also preferred.
• Proficiency scheduling content for multiple social media channels (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.) in line with platform requirements and CI’s goals and objectives.
• Ability to interpret and apply performance insights (including monthly analytics summaries) to optimize content approach and improve results over time.

Organizational Policies

• Strictly observe confidentiality and strong ethics with respect to all beneficiary information/financial and other organizational data.
• Comply with and ensure adherence to the organization’s policies, safety and security protocols and child safeguarding norms and guidelines by self as well all stakeholders both internal and external.
• Value other cultures and demonstrate respect while relating with all organizational constituents irrespective of their race, color, faiths, gender, sexual orientation, age, caste, disabilities, experiences, beliefs, and ethnicity.

Overall Decision Making & Supervision

• This position requires moderately difficult decision making, requiring judgement in resolving issues.
• This position is general supervision, with regular check-ins to monitor progress and results.

Job Information

• Department: External Communications
• Reports to: Global Director of External Communications
• FLSA Status: Exempt