Job description

  • Location: Headquarters (New York) 
  • Duration: 11 months (renewable)
  • Contract Type: Individual Consultant (P-3 equivalent)

1. Background

UNFPA, the United Nations Population Fund, is the sexual and reproductive health agency of the United Nations. Under its Strategic Plan 2026–2029, the organization works across 150+ countries to achieve four transformative outcomes: ending unmet family planning needs, ending preventable maternal deaths, eliminating gender-based violence and harmful practices, and strengthening demographic resilience.

The UNFPA Digital Communications Strategy 2026–2029 prioritizes an audience-first, social-by-design approach. As platform algorithms favor creator-led spaces, reaching Millennials and Generation Z requires expanding values-aligned influencer partnerships and platform-native storytelling to build trust, counter misinformation, and mobilize support across development and humanitarian settings.

2. Purpose of the Assignment

Under the direct supervision of the Head of Digital Communications and in close collaboration with the Media / Goodwill Ambassador Specialist, the Consultant leads UNFPA HQ’s engagement with digital creators while supporting social media content creation for corporate accounts.

The Consultant identifies, vets, and cultivates creator partnerships that bring visibility and credibility to UNFPA’s mandate, ensuring alignment with organizational priorities and safeguarding standards. In parallel, the Consultant manages influencer activations, executes hands-on content creation, and integrates creator-led assets into corporate advocacy moments, the global editorial calendar, and supporter journeys.

3. Duties and Responsibilities

Influencer Mapping, Scouting, and Due Diligence

  • Maintain a global roster of creators and expert voices aligned with UNFPA priorities and target audiences (Gen Z, Millennials, youth communities).
  • Map creators across macro, mid-tier, and micro tiers to programmatic and humanitarian priorities.
  • Conduct risk assessments, safeguarding checks, and due diligence using established vetting tools and AI workflows.

Creator Engagement and Partnership Management

  • Serve as global focal point for creator collaborations, liaising with Regional Communications Advisors, Country Offices, the Individual Giving Programme team, the Multimedia team and the Goodwill Ambassador / Media team.
  • Manage communication with creators and agencies, preparing creative briefs and narrative guardrails.
  • Secure collaborations in accordance with UNFPA's influencer compensation guidelines. 

Content Co-Creation and Quality Assurance

  • Co-create platform-native formats (collaborative Reels, explainer videos, carousels) with creators and in close collaboration with the Multimedia team.
  • Ensure deliverables adhere to accessibility, inclusive language, and visual identity standards.

Global Social Media Planning and Channel Operations

  • Execute audience-first copywriting and multi-platform content production across global corporate channels (TikTok, Instagram, LinkedIn, X/Twitter, Facebook, and YouTube).
  • Coordinate and draft social media packages for corporate and campaign moments (State of World Population, 16 Days of Activism against Gender-Based Violence, UNGA, CSW, etc.).

Monitoring, Analytics, and Performance Measurement

  • In close collaboration with the Business Intelligence and Data Analyst, track channel metrics, video engagement (watch time, shares, saves), and sentiment via Sprout Social, native analytics, and Upfluence.
  • Conduct social listening to monitor narrative pull-through and emerging digital trends.

4. Expected Deliverables

  • Maintained influencer roster with documented due diligence assessments.
  • Campaign-ready activation plans, briefs, and signed agreements.
  • Cleared collaborative assets published across global channels.
  • Weekly scheduled global social content with audience-optimized copy.
  • Performance reports detailing reach, engagement, and audience growth.

5. Qualifications and Experience

Education:

  • Advanced university degree (Master's) in Communications, Digital Marketing, Journalism, International Relations, or related field; or a Bachelor’s degree with additional qualifying experience.

Professional Experience:

  • Minimum five (5) years of progressively responsible professional experience in digital communications, global social media management, and creator/influencer marketing.
  • Proven experience delivering creative creator campaigns and digital storytelling; expertise in talent vetting and safeguarding; proficiency in data analytics and data visualization, translating Sprout Social and Upfluence metrics into actionable insights; hands-on experience with Meta Business Suite, Canva, Figma, and creator management platforms.
  • Strong understanding of UNFPA's core mandate (maternal health, family planning, gender-based violence, demographic resilience, and humanitarian response.)

Languages:

  • Fluency in English required; working knowledge of another official UN language, particularly French and/or Spanish is an asset.


Applicants are required to submit a cover letter and CV by e-mail to social@unfpa.org, by 29 November 2026 with subject: "Social Media Consultant - Influencer Engagement"

At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.