PSP Officer (Supporter Acq)

PSP Officer (Supporter Acquisition)

ORGANIZATIONAL CONTEXT

In 2016 UNHCR¿s Private Sector Partnership (PSP) unit recorded a total income of USD 330 million, including a large portion of un-earmarked funds, representing over eight per cent of UNHCR's total budget.  Contributions received through Individual Giving (donations from individual and mid-level private donors) represented 66 per cent of PSP total income.

The increased engagement of donors is at the heart of UNHCR's private sector partnership strategy.  In 2016, over 1.7 million individuals contributed USD220 million to UNHCR's work.

The recruitment of 'quality' donors and supporters through a diverse mix of channels is essential to support the objectives of Individual Giving operational teams in acquiring and cultivating donors to maximise lifetime value and return on investment.

This position is a global role that sits within PSP's Strategy and Marketing section based in Copenhagen, Denmark and works in close collaboration with the Regional Managers.  The post-holder draws upon experience of acquiring donors through a number of channels to provide insight, expertise and creative to support PSP markets in Asia, Europe, the Americas, Africa, the MENA region and the digital international hub.

FUNCTIONAL STATEMENT

Accountability
- UNHCR acquires and retains individual donors across all giving levels with a lasting connection with UNHCR in order to maximize lifetime value and return on investment.

Responsibility
- Act as an advisor to National Partners and Branch Offices and other colleagues within the network, for acquisition strategies and campaigns to recruit new donors and supporters (leads).  In particular, be the international focal point for providing expertise for DRTV, face-to-face, cold direct mail and press programs, as well as relevant trends across these channels.
- Work collaboratively with the Digital Engagement Section for a multi-channel and integrated approach between DRTV, mobile and digital channels.
- Oversee the global external agency to develop global DRTV creative that can be adapted for use by national Partners and Branch offices.  Work with the Digital Engagement Section to ensure DRTV creative supports and is adaptable to digital channels including social media.  Develop video content that can be used to support other acquisition channels. 
- Develop acquisition products and assets as required by the network.
- Work with the Brand team to ensure all DRTV creative, products and assets are on brand.  Establish new face-to-face programs as a route in to new markets. 
- Visit markets as required to trouble-shoot acquisition programs/provide best practice support.
- Support National Partners and Branch Offices, as required, to continually test and iterate recruitment tactics across the acquisition mix. 
- Lead the recruitment of and manage the global DRTV agencies. Develop with them the strategy to build DRTV as a significant recruitment channel.  Additionally, support National Officers and Branch Offices to appoint local supporting suppliers (e.g. media and call centres) as required. Support National Partners and Branch offices to appoint and manage other acquisition suppliers as required.
- Work with the Emergency team to develop a DRTV approach/advertisement in the event of high profile emergencies. 
- Keep abreast of new techniques and innovations and emerging technologies that will support/have implications on acquisition and marketing, including channel innovations such as digital TV. 
- With the Digital Engagement Section, provide support and advice as needed on how best integrate and analyse performance of offline channels/campaigns and multi-channel campaigns that drive online responses. 
- Facilitate best practice sharing through training, skill-shares and workshops to support acquisition.  Work closely with the PSP Officer, Supporter Development to ensure recruitment feeds quality donors and leads. 
- Work with the Senior PSP Officer, Individual Giving to support the development of/review annual plans and budgets submitted by National Partners and Branch Offices, in the context of acquisition and long-term performance goals. 
- Perform other related duties as required.

Authority
- Work with the National Partners and Branch Offices is undertaken with close collaboration with the Regional Managers. 
- Project manage the development of global assets that support acquisition.
- Provide expertise and best practice guidance on techniques to recruit new 'quality' donors and leads.

ESSENTIAL MINIMUM QUALIFICATIONS AND PROFESSIONAL EXPERIENCE REQUIRED
- University degree in Marketing or Fundraising.
- A minimum of 8 years' experience of working in Fundraising using direct marketing techniques for a UN Agency and/or not-for-profits, including international experience working to support a number of regions. 
- Expertise in a number of acquisition channels including DRTV and face-to-face in particular, and integration of these channels with digital channels.
- Expertise of channel response mechanisms and of channel attribution. 
- Expertise in developing DRTV creative that can be used across markets. 
- Knowledge of media used for acquisition. 
- Experience of managing agencies including agency procurement, the drafting and instructions on briefs, building partnerships and management of day-to-day operations.
- Knowledgeable on how technology affects DRTV and other acquisition channels.
- Fluency in English.

DESIRABLE QUALIFICATIONS & COMPETENCIES
- Experience of co-ordinating projects and programs across a number of markets and cultures.
- Expertise in acquisition channels including cold direct mail and press.
- Strong writing skills and technological literacy and ability to use a wide range of digital applications.