Head of Unit (GWA Programme)


Head of Unit (Goodwill Ambassador Programme )

The mission of the GWA Programme is to leverage the strategic advocacy, awareness-raising and fundraising goals of UNHCR in order to support public and resource mobilisation, and attitudinal and political change in favour of refugees.  GWA activities should support public engagement goals via activities in support of priority campaigns, events and other initiatives.  The work should boost brand visibility, widen and deepen audience reach, and promote UNHCR call¿s to action in order to better engage audiences and build empathy and support for refugees.  Through media and creative digital products, and via personal influence, GWA help create an environment in which UNHCR advocacy and outreach can be more successful. Activities should especially focus on key audiences and markets as defined by DER.

The incumbent is responsible for the development and implementation of a strategic Goodwill Ambassador (GWA) programme, including planning, overseeing core activities, managing certain key relationships, managing a team of experts who recruit, steward and manage outputs from GWA, undertaking due diligence and assessing risk, managing the GWA budget, and providing best practice advice and support to offices recruiting local or regional GWA.  The incumbent will also provide advice to other sections and departments considering or managing honorary titles, such as Eminent Advocate. This requires consultation and collaboration with a wide range of internal stakeholders including within DER, Bureaux, DIP, regional and national offices, as well as with the EO. Within the UN system, the incumbent is responsible for on-going contacts with the Secretary-General¿s Office, UN DPI and other UN agencies to coordinate overall UN policy on GWA and participate in the determination of policy on management of GWA programmes.

- A strategic GWA Programme is implemented including active and reputable Global, Regional and National GWA (target numbers to be agreed as KPIs). For 2018 aiming for 8 Global GWA and regional GWA in all regions as required. 20 national GWA to be confirmed. All GWA will deliver at least 3 instances of support per year. 
- Campaigns deemed organisational priorities - up to 2018 this includes #WithRefugees, #IBelong, and #NobodyLeftOutside, plus support for the SG¿s ¿Together¿ campaign are provided with tangible and measurable support via media, video and digital assets, new creative products, and in-person attendance at priority events.
- Key events including the Nansen Refugee Award are supported by GWA and artists.
- Delivery of attributable financial support up to $5 million by 2018, and leverage key donor partnerships is supported by GWA.
- Donor communication is supported by GWA assets.
- Consistency and coordination across the recruitment and management of all GWA and high profile relationships, as well as the adoption of best practice are supported by GWA Guidelines and Toolkit.
- GWA content and assets are brand aligned and carry organisational key messages.

- Develop and implement GWA Strategy, taking note of organisational priorities and in consultation with key internal stakeholders.
- Develop annual GWA work plan to guide activities of GWA and HPS in support of key campaigns and initiatives including #WithRefugees.
- Oversee recruitment plan for new global GWA and advise/support on recruitment of regional and national GWA. This includes due diligence and adherence to formal nomination and appointment processes.
- Manage global GWA and HPS relationships as required, including leading missions and outputs.
- Manage GWA team, comprising expert GWA Officers and affiliate staff.
- Provide expert advice and support to GWA focal points across the globe to ensure consistency and adherence to GWA Guidelines.
- Manage GWA budget to ensure resources deliver support and assets as required.
- Ensure GWA and HPS relationships take due regard of reputational risk and that risks are mitigated accordingly.
- Provide advice on risk related to other high level relationships and honorary titles as required.
- Provide reports and impact reporting on UNHCR GWA activity as required.
- Represent GWA team in wider DER strategic discussions including brand, strategic communications, public engagement and resource mobilization.
- Advise senior colleagues on GWA related issues, including new global supporters and GWA, honorary titles, reputational risk, and high profile partnerships where the GWA Team lead as focal point (eg One.org and ROT).
- Ensure the Director DER, DHC and HC are updated on potential new relationships, global GWA and related matters as appropriate.
- Provide briefings for events or missions where GWA will interact with DHC or HC.
- In consultation with Private Sector Partneship, liaise with national partners on how GWA support can leverage their activities and outcomes in key markets.
- Ensure GWA are briefed on organisational priorities and key campaigns.  Liaise with Bureaux and Offices as necessary to ensure GWA understand sensitive topics and what is expected of them in this regard.
- Ensure GWA plans and work is executed in consultation with key internal stakeholders.

- Make strategic recommendations regarding development and implementation of the GWA strategy and programme.
- Make decisions regarding the prospecting, recruitment, management and stewardship of GWA relationships.  Exercise judgement about GWA nominations and seek sign off from senior officers
- Exercise judgement and make recommendations about priority requests to GWA, given their limited availability and the high number of requests received, noting organisational priorities as well as GWA skills and interests.
- Make informed and intuitive decisions regarding risk and risk mitigation, in consultation with stakeholders.
- Guide the focus of GWA work to ensure it aligns with organisational priorities and supports key campaigns, events and initiatives, and addresses key audiences.
- Guide the monitoring, evaluation and impact reporting on GWA activities, including KPIs and application of metrics where possible.
- Make decisions about the most effective utilisation of limited GWA budget to maximise ROI.
- Sign off GWA related copy and content produced to ensure it aligns with brand guidelines and organisational key messages.
- Make informed decisions about the skills and expertise required within the team and via consultants to optimise the GWA Programme outputs.
- Represent UNHCR on wider UN/UN agency bodies discussing and implementing MOP/GWA policies.

- University degree in Humanities, Social Science or Communications.
- Minimum 17 years professional experience in recruiting, managing and stewarding celebrity, high profile and high level relationships in a humanitarian context, with clear evidence of strong outputs including recruiting A list celebrities to global causes and managing their support.
- Prior professional experience in public relations, including utilising celebrity support.
- Prior experience of fundraising, including utilising celebrity support.
- Contacts within the entertainment and related industries.
- Prior experience of producing digital and social assets from celebrity support.
- Strong strategic, project management and organisational skills.
- Strong negotiation skills, coupled with a diplomatic and persuasive style and tone.
- Experience in monitoring and evaluating celebrity support and producing reports.
- Excellent English language skills.

- Field experience or good knowledge of humanitarian activities.
- Competency in managing multiple projects against tight deadlines, and responding with agility and flexibility.
- Experience of project managing multi-media projects including media, film and digital.
- Experience of UNHCR or other UN agencies.
- Knowledge of other UN languages.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
  • Organization: UNHCR - United Nations High Commissioner for Refugees
  • Location: London
  • Grade: P-5, International Professional - Senior level
  • Occupational Groups:
    • Development Cooperation and Sustainable Development
    • Development Cooperation and Sustainable Development
  • Closing Date: 2017-04-11

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