Digital Communication Specialist - Digital Content Strategist, P-3, DOC, New York HQ

Under the general guidance of the Chief of Digital Strategy, you will be responsible for the timely development and production of digital content products that advance UNICEF’s mandate and profile children’s stories across the globe. Emphasis is on the creation, implementation, curation, monitoring and ongoing maintenance of a global content strategy for UNICEF’s web properties, including language platforms, integrated with best-of-breed social media and multi-media assets. You are expected to support the 11 areas of emerging priority as articulated by the Executive Director as well as the 4 Cause Framework areas of focus. In addition, you will be responsible for maintaining all “evergreen” content on the website, which is the unified digital source for programme information.

UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfil their potential – to the benefit of a better world. To learn more about UNICEF, visit www.unicef.org.

At UNICEF Division of communication we expect the participation of all UNICEF teams at national, regional and global levels in the main events and initiatives taking place all over the world to commemorate UNICEF 70th Anniversary under the common message "For Every Child, Hope".

The Digital Strategy Section (DSS) within the Division of Communication comprises Web, Social Media and Multimedia teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, DSS draws attention to the many facets of UNICEF's work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability.

Web stories, blog posts, photo essays, Facebook posts, Twitter campaigns, and videos for distribution via UNICEF.org, UNICEF Connect, YouTube, news media and other outlets and platforms are all a part of our digital storytelling. By measuring and testing our efforts, we also use data to inform content and engagement choices.

How can you make a difference?

Under the general guidance of the Chief of Digital Strategy, you will be responsible for the timely development and production of digital content products that advance UNICEF's mandate and profile children's stories across the globe.  Emphasis is on the creation, implementation, curation, monitoring and ongoing maintenance of a global content strategy for UNICEF's web properties, including language platforms, integrated with best-of-breed social media and multi-media assets. You are expected to support the 11 areas of emerging priority as articulated by the Executive Director as well as the 4 Cause Framework areas of focus.  In addition, you will be responsible for maintaining all "evergreen" content on the website, which is the unified digital source for programme information. 

1. Define and implement a digital content strategy, style guide and approach for UNICEF communication priorities and programmatic content across digital platforms that include new cutting edge global website, social media platforms and multimedia assets.
2. Coordinate the efforts of cross-functional, project-based teams including consultants, web producers in five languages, multimedia editors and social media staff, managing deliverables and organizational expectations.
3. Conceptualize, research and advise on the latest trends in new technology industry standards, best practices and benchmarks based on expertise and available business intelligence, including emerging digital platforms, to maximize strategic digital engagement in the content strategy.
4. Initiate and develop relationships within UNICEF and with outside partners to produce digital products and content approaches on priority themes and initiatives, including choosing and contracting vendors, producers or companies, as needed, as well as the preparation of appropriate formats and language versions as required.
5. Develop and maintain regular content review and training processes, working across the organization to ensure a consistent and coherent approach to digital content and engagement.
6. Support and advise Regional and Country Offices and National Committees on digital content and engagement initiatives and engage them in the capacity building of their staff members.
7. Provide technical support and education to ensure that a set of digital communication performance indicators is identified and adjusted as necessary, and incorporate these communication indicators into the Annual Management Plan, Annual Work Plan, etc. Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective.
8. Undertake lessons learned review of successful and unsuccessful digital communication experiences and share observations/findings with programme, Country, Regional and HQ communication colleagues so that best practices benefit UNICEF's communication work.
9. Perform other digital communication and content duties at the P3 level as required, as well as other communication officer duties as assigned by the Supervisor.

 
To qualify as a champion for every child you will have… 

• An advanced university degree (Master's) in Communication, Journalism, Public Relations, Marketing or a directly related field(s). *A first University Degree in a relevant field combined with (2) two additional years of professional experience may be accepted in lieu of an Advanced University Degree.
• A minimum of (5) five years of progressive, relevant professional work experience at the national and international levels in communication, editorial, digital marketing, broadcast, and/or new media is required.
• Prior demonstrated experience in training or teaching capacity.
• Prior demonstrated professional experience in the field of journalism, editorial, communications, external relations, public affairs, public relations, marketing or corporate communications is highly desirable.
• Prior experience in digital content and audience trends will be an asset.
• Prior experience in content strategy/management experience working with a global organization, especially working on projects of similar scale, involving multiple users and groups is desired.
• Ability to shape editorial and system content planning from initial strategy to implementation and post-launch optimization will be an asset.
• A minimum of (3) three years of direct experience managing digital communication channels (web and social media channels) in combination of (2) two years national and/or international field experience will be an asset.
• Prior knowledge of United Nations or other international aid or NGOs highly desirable.
• Prior good understanding of world affairs, current events and development issues is desirable.
• Fluency in English (written & verbal) is required. Knowledge of an additional UN Language (Arabic, Chinese, Russian and Spanish) or a local language is considered an asset. 

For every Child, you demonstrate… 

Our core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. To view our competency framework, please click here. 

This position is classified as "rotational" which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.