Marketing Information Assistant, (GS5), Buenos Aires, Argentina

Under the close supervision and guidance of the Marketing Information Officer (NOA), supports the individuals fundraising area by providing assistance on implementation and evaluation by understanding the overall individuals PSFR business, including donors’ database & fundraising financial information and market trends.

 If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Position

Under the close supervision and guidance of the Marketing Information Officer (NOA), supports the individuals fundraising area by providing assistance on implementation and evaluation by understanding the overall individuals PSFR business, including donors’ database & fundraising financial information and market trends.

Key Accountabilities and Duties & Tasks

Summary of key functions/accountabilities:

1) Propose and improve data collection, maintenance and reporting

• Be familiar with advanced statistical analysis and research methodologies, along with internal UNICEF systems (DP-O, VISION, COGNOS) and other common computer programs (EXCEL).
• Collaborate to propose and validate key elements of a database schema (missing/obsolete data & information, fulfillment mechanisms, reporting architecture).
• Collaborate to define different criteria for marketing analysis of current and potential donors (based on behavioral and sociodemographic factors).
• Research data anomalies and engage fundraising and operational stakeholders to develop solutions.
• Implementation of the database security procedures and ensure quality of donor information.

2) Provide relevant business information for the preparation of the Individual fundraising workplan

Assist in the analyze database (DP-O), financial (VISION), marketing and fundraising (EXCEL) information and market trends to:

• Segment the market.
• Rank campaigns and initiatives according to different criteria (e.g. ROI, LTV, donors’ volume, investment, and potential to growth).
• Identify short and long term business strategies, cause and effect relationships, future fundraising trends and opportunities, and other relevant information through analytics.

Assist in the analyze potential and current donors’ behavior using internal (e.g. DP-O) and external (e.g. surveys) data sources to find out relevant information (e.g. segmentation criteria, retention factors) to increase individual fundraising results.

• Support to provide technical assistance for the design a market and House List research plan. 
• Ad-Hoc provision of relevant fundraising and economic indicators, metrics and KPIs.

3) Constant monitor and evaluation of workplan’s implementation and results.

• Implement timely and accurate reports preparation and distribution.
  
  

  • FUNDRAISING: Monitor workplan’ key performance indicators (e.g. ROI, LTV, donors’ volume, investment, performance, relevance, efficiency, effectiveness, and sustainability)
  • FINANCIAL CONTROL: Monitor fulfillment process analyzing performance of credit cards, banks and other suppliers)
  • DATABASE: Monitor key database information (House List, new donors, upgrades, stops, average donation, and attrition rate).
  • MARKET TRENDS: Monitor and regularly reports on economic indicators (e.g. inflation, exchange rate), metrics, etc.
  • Perform quality assurance functions as they relate to reporting and data validation
  • Produce periodic and ad-hoc campaign analysis and specific documents on business intelligence issues.

• Provide technical support to other PFP colleagues and areas in identifying and use performance indicators and reports. 
  
  

  4) Supervise the Marketing Information Team (Marketing Information Assistant¸ Database Analyst and Database Clerk)
  
  

• Promote a “continuous improvement” culture.
• Participate in weekly meetings with the team with focus on: deadlines, drawbacks and progresses.
• Ensure the completion of PAS by the deadlines.

5) Assure effective coordination, communication and collaboration with other Individual Fundraising teams and PFP areas.

• Support to promote mechanisms to exchange and update information and content needs and information challenges with the Individual PFP Team.

Participate in PFP internal meetings (with the Corporate, Special Events and Marketing specialists).

Qualifications of Successful Candidate

• Competencies of Successful Candidate

Core Values

• Commitment
• Diversity and Inclusion
• Integrity

Core competencies

• Drive for Results (L1)
• Communication (L1)
• Working with People (L2)

Functional Competencies

• Learning & Researching (L1)
• Planning & Organizing (L1)
• Analyzing  (L1)\

• Following instructions and Procedures (L1)

   

  Recruitment Qualifications 

  Experience: 5 years of progressively responsible work experience in in marketing, external relations or direct marketing fundraising areas

  Language Requirements:  Fluency in Spanish, written and spoken English would be desirable.

  Education: Completion of Secondary School. Technical and/or University level courses in Marketing, External Relations, Business Administration, or any other related field relevant to the job is an asset.

   

  To view our competency framework, please click here. 

  UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.