WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles
Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance
Background:
The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency fighting hunger worldwide. We are seeking to fill a renewable 11-month consultancy position as Digital Fundraiser within the Individual Giving team in the Private Sector Partnerships and Fundraising division (PGP) based in headquarters in Rome, Italy. WFP is committed to growing private sector fundraising with a focus on individual giving. This has been an area on which WFP has focused less than partnerships with the corporate sector and foundations in the past. However, it is recognised as a fundraising channel that has been successfully used by other UN agencies for whom is generates the bulk of their private sector income. With limited resource, WFP has demonstrated that supporters can be attracted to give sustained income through products such as the regular giving proposition ‘Zero Hunger Heroes’ and the fundraising app Share The Meal. WFP has committed $3 million to test and validate individual giving as a significant strategy for growth during 2018/19. This will be critical to shape the deployment of the new Private Sector Partnerships strategy starting in mid-2019.
An experienced digital fundraiser will need to focus on the development and delivery of digital fundraising activity including Google AdWords, display advertising, Facebook advertising and fundraising. This role will also work with the WFP Individual Giving team to develop digital fundraising skills, expertise and capacity.
Accountabilities:
Within delegated authority, the digital fundraising consultant will be responsible for the following duties:
- Support existing WFP Individual Giving team to deliver and enhance digital fundraising activity including email marketing, digital advertising with the purpose of generating more supporters at an increased value, increasing the number of Zero Hunger Hero monthly donors;
- Put in place full analytics and tracking of digital fundraising activity so that user journeys are optimised and conversion from prospect to donor is improved. Create a reporting dashboard for use by senior management;
- Develop and deliver a digital testing plan that enables WFP to improve efficiency and effectiveness of digital fundraising activity, including messaging, approach, landing pages, user experience, subject line, time of day etc;
- Deliver digital fundraising activity within the WFP current systems and platforms and assess whether they are fit for purposes and able to meet the deliverables required. Recommend on best practices, new and existing tools and other supporting resources if needed;
- Perform other related duties as required.
Experience:
At least 8-10 years of progressively more responsible professional experience with digital commercial marketing/private sector fundraising, especially digital fundraising. Work experience within the UN system is a strong asset as well as international NGOs working in multiple markets. Experience in international development, donor aid programmes or another related field. Specific requirements are:
- Experience in commercial marketing with a focus on digital marketing for leading brands and clients;
- Experience of working across large NGOs or UN bodies in the area of digital fundraising and engagement, helping them to achieve significant growth in income;
- Comprehensive understanding of key digital fundraising techniques especially email marketing, Google search advertising, website analytics, social media and display advertising and Search Engine Optimisation;
- Extensive and proven experience of working with suppliers and agencies in the digital sector to deliver results and support income growth;
- High level of communications and presentation skills so that teams with limited knowledge can grow and develop their capacity and skills;
Education: University degree in public relations, marketing, advertising, business administration or similar, plus relevant postgraduate qualifications
Language: Fluency in oral and written English with an intermediate knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) or Portuguese (one of WFP’s working languages) is desirable
Supervision received: The Digital Fundraiser consultant reports to WFP’s Head of Individual Giving.
Terms and Conditions
WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.
Please visit the following websites for detailed information on working with WFP.
http://www.wfp.org Click on: “Our work” and “Countries” to learn more about WFP’s operations.
Deadline for applications: 24 January 2019
Ref.: VA No. 102286
Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply
WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.