Digital Marketing Assistant (E-mailing), GS-4, Brasília, Brazil, FT (108578)

The Digital Marketing Assistant (E-mailing) will be responsible for the process of maintaining our leads database active and engaged through e-mail, contributing to the process of converting engaged users into donors and to the Brazil Office Individual Giving Program, which operates with a high diversification of content and initiatives. The incumbent will also be responsible for list management, email campaign follow-up and analysis over the results.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

UNICEF wants to make sure that all children in Brazil can enjoy their rights, particularly those who have been excluded from the country's progress and those who grow up in especially vulnerable circumstances. To achieve its goals, UNICEF works both at national level to influence policies and programmes for children as well as in the regions where most of the disadvantaged children live. One of our goals is to guarantee to all children and adolescents access to quality health; the sexual and reproductive rights of adolescents and young people; and the full development of children in early childhood.

Current job organizational context

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children`s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life "in its social, political, economic, civic and cultural dimensions” her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society most disadvantaged citizens addressing inequity "not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Strategic office context: The Digital Marketing Assistant (E-mailing) will be responsible for the process of maintaining our leads database active and engaged through e-mail, contributing to the process of converting engaged users into donors and to the Brazil Office Individual Giving Program, which operates with a high diversification of content and initiatives. The incumbent will also be responsible for list management, email campaign follow-up and analysis over the results.

For further information, please visit www.unicef.org.br

How can you make a difference?

Under the supervision of the Digital Fundraising Officer, the incumbent will perform daily tasks and routines contributing to make UNICEF Brazil a relevant content generator to our donors and different audiences contributing to the loyalty and fundraising targets.

Join our team to be responsible for:

• The daily routine of sending and scheduling the emails to existing donors and prospects, as per the planned campaigns;
• Supporting promotion calendars and wireframes for weekly email strategy;
• Creating campaign briefs and track campaign effectiveness and optimizing results;
• Supporting segmentation matrices and facilitating execution of marketing campaigns;
• Supporting in optimizing all campaigns by testing subject lines, creative, copy, send time;
• Supporting the development of testing plans, report results, and provide recommendations;
• Monitoring email send counts, engagement, and revenue across all campaigns;
• The QA content, linking and segmentation;
• Reviewing and revising the record data in the system;
• Searching, analyzing and organizing fundraising processing information, as well as donations performance and the reasons for non-payment and cancellations, when requested;
• Ensuring the process of opt-in according to the best practices of the market and following the new GDPR.

To qualify as an advocate for every child you will have…

• Completion of secondary education;
• At least four years of experience in administrative support to fundraising and/or e-mail marketing campaigns and metrics;
• Knowledge of HTML or any e-mail marketing tool is essential;
• Working with Return Path, Marketing Automation tool and Google Analytics are important assets;
• Fluency in Portuguese and working knowledge of English.

For every Child, you demonstrate

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

The technical competencies required for this post are Following Instructions and Procedures (I), Analysing (I) and Planning and organizing (I)

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Candidates must be Brazilian citizens or have a valid work permit.

All candidates who wish to apply to this Vacancy Announcement are requested to prepare and submit their application in English.