Communications and Information Manager
IMPORTANT NOTICE REGARDING APPLICATION DEADLINE\: please note that the deadline for applications is indicated in local time as per the time zone of the applicant’s location.
1. Organizational Context
- Organizational Setting
The post is located in the Madrid Information and Promotion Division of the Madrid Registry in the Brands and Designs Sector. The division is responsible for provision of information on and promotion of the Madrid System with a view to increasing its geographical scope among developed, developing and least developed countries, as well as encouraging increased use of the System in existing and new Contracting Parties.
- Purpose Statement
The incumbent is responsible for leading and coordinating programs and initiatives of the Madrid Registry for public education and awareness, online services development and market research.
- Reporting Lines
The incumbent works under the supervision of the Director of the Madrid Information and Promotion Division.
2. Duties and Responsibilities
The incumbent will perform the following principal duties\:
a. Provide advice and expertise to managers, senior officers and other staff on a range of public affairs issues, methods, and approaches; anticipate and resolve communications/public relations issues/problems.
b. Manage staff and external contractors and evaluate their work by determining priorities and allocating resources for the completion and timely and quality delivery of work products in accordance with results-based management principles.
c. Plan and coordinate the development of eMadrid portal and related online services for the communications and users aspects. Ensure eMadrid meet business requirements. Manage maintenance of the portal and ensure improvements and enhancement are integrated.
d. Identify business needs of trademarks users and create mechanisms for their effective involvement and participation in services and contents development.
e. Oversee the Madrid System publications, digital and online communications, including website, and other promotional materials. Evaluate their effectiveness, content, suitability and performance, and manage and coordinate their ongoing development.
f. Take the lead in strategy, planning, development and implementation of new online and digital outreach initiatives for global and local promotion of the Madrid System. Oversee the audiovisual products and activities of the Madrid IPD studio.
g. Manage staff and external contractors and evaluate their work by determining priorities and allocating resources for the completion and timely and quality delivery of work products in accordance with results-based management principles.
h. Coordinate and implement market research to better understand needs and behavior of trademark users and lead campaign to stimulate use of the Madrid System in target markets and identify issues and trends, and advise management on appropriate action/responses; using data analytics and other digital marketing techniques.
i. Lead the organization of events and exhibitions and other outreach initiatives to raise awareness on the Madrid System and engage with user communities worldwide.
j. Build information networks; establish and maintain contact with representatives of IP associations, government officials and users of the System. Promote, advocate and advise on use of the Madrid System and its services.
k. Represent the Organization at meetings and conferences; deliver lectures and make presentations to a variety of groups on the activities of the work program.
l. Perform other related duties as required.
Advanced university degree in communications, public relations, administration or related field. A first-level university degree plus two years of relevant experience in addition to the experience mentioned below may be accepted in lieu of the advanced university degree.
Specialization in marketing communications.
At least seven years of professional experience in public information or related field in the field of the intellectual property, of which four at the international level.
Experience in the international intellectual property system, preferably in the Madrid system concerning the international registration of marks.
Experience in managing and supervising staff.
Experience in planning and coordinating marketing communications activities.
Experience in managing information products and services prepared and delivered for print, web and digital publishing.
Thorough knowledge of the principles and procedures under the Madrid System and a deep understanding of the online services and their key features for Madrid System users.
Experience in the area of trademarks, preferably in the development of online services to support trademarks users.
Excellent knowledge of written and spoken English and good knowledge of French.
Knowledge of other official UN languages.
Job Related Competencies (Essential)
Good knowledge of principles and practices associated with developing and implementing
Excellent problem-solving and decision-making skills and understanding of legal and business developments related to the area of work.
Excellent management and work organization skills.
Ability to cultivate innovation in fast-evolving industry environment.
Excellent communication and drafting skills and ability to tailor language, tone, style and format to match the audience.
Excellent communication and interpersonal skills and ability to maintain effective partnerships with internal and external stakeholders and working relations in a multi-cultural environment with sensitivity and respect for diversity.
Competent user of Microsoft Office applications (Word, Excel, Outlook, PowerPoint) and the internet.
Job Related Competencies (Desirable)
Project management skills and knowledge of project management methodologies.
Demonstrable skills in data management and data analysis.
4. Organizational Competencies
- Communicating effectively.
- Showing team spirit.
- Demonstrating integrity.
- Valuing diversity.
- Producing results.
- Showing service orientation.
- Seeing the big picture.
- Seeking change and innovation.
- Developing yourself and others.
Mobility\: WIPO staff members are international civil servants subject to the authority of the Director General and may be assigned to any activities, office or duty station of the Organization. Accordingly, the selected candidate may be required to move from time to time to new functions and/or to another duty station.
Total annual salary consists of a net annual salary (net of taxes and before medical insurance and pension fund deductions) in US dollars and a post adjustment. Please note that this estimate is for information only. The post adjustment multiplier (cost of living allowance) is variable and subject to change (increase or decrease) without notice. The figures quoted below are based on the May 2021 rate of 85.0%
Salaries and allowances are paid in Swiss francs at the official rate of exchange of the United Nations.
Please refer to WIPO’s Staff Regulation and Rules for detailed information concerning salaries, benefits and allowances.
Initial period of one year, renewable, subject to satisfactory performance. No fixed-term appointment or any extension hereof shall carry with it any expectancy of, nor imply any right to, (further) extensions or conversion to a permanent appointment.
This vacancy announcement may be used to fill other posts at the same grade with similar functions in accordance with Staff Rule 4.9.5.
Applications from qualified women as well as from qualified nationals of unrepresented Member States of WIPO and underrepresented geographical regions are encouraged. Please click on the following links for the list of unrepresented Member States and the list of underrepresented regions and the WIPO Member States in these regions.
The Organization reserves the right to make an appointment at a grade lower than that advertised.
By completing an application, candidates understand that any willful misrepresentation made on this web site, or on any other documents submitted to WIPO during the application, may result in disqualification from the recruitment process, or termination of employment with WIPO at a later date, if that employment resulted from such willful misrepresentations.
In the event that your candidature is shortlisted, you will be required to provide, in advance, a scanned copy of an identification and of the degree(s)/diploma(s)/certificate(s) required for this position. WIPO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU) / United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link\: http\://www.whed.net/. Some professional certificates may not appear in the WHED and these will be reviewed individually.
Additional testing/interviewing may be used as a form of screening. Initial appointment is subject to satisfactory professional references.
Additional background checks may be required.