Social Media and Content Strategizing Support

Details

Mission and objectives

Morobe Development Foundation Inc. is a leading Community based Group base in Lae Morobe Province, Papua New Guinea who has the vision to help young people reach their full potential by utilizing their hidden talents in community development initiatives so they can realize their potentail and become a role model in the community. MDF was established to address a broader and more diverse range of objectives and work through the use of dance, music and drama, MDF’s primary aim is to ensure that women participate equally in decision making in any project undertaken, including projects related to Ending Violence against Women, and promoting Human Rights with a aim to support the Government and UN their Development Goals. MDF in collaboration with the United Nations Volunteering Program (UNVP) has also undertaken various scientific research studies related to the environment - forest cover loss, land use land cover change, the influence of various parameters on surface waters, and coastal shoreline turtle habitat loss. These projects included the participation of various experts and researchers from diverse fields across various countries across the globe - ranging from marine biology, biodiversity conservation, PNG community management, remote sensing, and land use policy among various others. MDF is managed by a management committee, which is made up of the Chairman, the Deputy Chairman, Secretary, the Treasurer, the Project Coordinator, Community Development Officer, and a male and female member of the foundation, and ensures that women participate equally in decision making. We at MDF assert that we have the required skill sets, knowledge, established international network, and the necessary foundational work to undertake projects successfully.

Context

Morobe Development Foundation Inc. is a not-for-profit organization based in Papua New Guinea and was established to promote sustainable community development initiatives and thereby address several exigent issues – ranging from environmental conservation to women's rights – that are hindering the quality of life of PNG communities. To that end, we are currently looking for 2 Online Volunteers with experience in social media content creation, analytics and advertising who can help us in planning and directing the social media accounts (e.g.: Facebook, Instagram, Twitter, and LinkedIn). The Online Volunteer is expected to dedicate approximately 15-20 hours per week to carry this assignment.

Task description

Morobe Development Foundation Inc. is looking into collaborating with a partner NGO based in California, USA on projects related environmental conservation and grassroots level projects focused on nature-based solutions and environmental education. In that regard, MDF is seeking the support of 2 Online Volunteers who has expertise in social media, content creation, content strategizing for popular social media platforms, advertising, graphic design and blogging. This volunteer will help to promote environment, conservation and community level projects. The selected Online Volunteers is expected to work with a team and lead a team under the supervision of subject experts carrying out the following tasks: 1. Brainstorming ideas for social media content posts - including feed posts, reposts, “stories”, online polls and activities. 2. Planning and creating a strategy surrounding the “branding” of social media posts to keep the nonprofit’s image and communication consistent and professional. 3. Assist in leading a team of volunteers who run social media accounts. Currently, one volunteer is responsible for one social media platform. Therefore, the online volunteer selected for this assignment is expected to lead a team of four individuals. 4. Understanding data on social media accounts related to post engagement. This is necessary to select appropriate times to post which assist in reaching a larger audience. 5. Communicate social media results and strategies with nonprofit leaders. Upon completion of the assignment, the Online Volunteer will also be awarded with certificate of appreciation.