Support in Youth4RespBiz Communications Campaign (T-shirt design contest)

Details

Mission and objectives

On the ground in about 170 countries and territories, the United Nations Development Programme (UNDP) works to eradicate poverty while protecting the planet. We help countries develop strong policies, skills, partnerships, and institutions so they can sustain their progress. In Viet Nam, the Government and UNDP partnership officially started in 1978. Since then, UNDP has been working closely with the Government and other partners to expand the choices for people and ensure that everyone has equal access to opportunities to realize their full potentials. The current Country Programme (2017-2021) contributes to three inter-related outcomes of the One UN Strategic Plan for Viet Nam, aiming to address poverty and inequalities; enhance citizen participation and protection of rights; as well as promote sustainable low-carbon development while strengthening the resilience of the targeted groups. - Outcome 1: Poverty eradication and greater socio-economic equity. - Outcome 2: Low-carbon, resilience, and environmentally sustainable development. - Outcome 3: Institutional accountability, people’s voice, and access to justice.

Context

Responsible business and sustainable consumption are vital aspects of any business, and it is essential to educate and raise awareness among the youth, who form a significant part of the consumer market in Vietnam. According to the Ministry of Home Affairs, Viet Nam has 23,3 million young people (in 2018), equal to 24,6% of the population. With the digital sphere gradually intertwining with every part of our daily lives, children, youth and young adults are confronted with limitless possibilities of consumption. They are rapidly emerging as the next wave of influencers and consumers. Consumer, with their purchasing power, is among key primary stakeholders that exert strong impact on the implementation of business responsibility . In responding to consumer pressure, businesses are adopting responsible and sustainable business practices in their operation and value chains, including how they ensure respecting human rights, source raw materials sustainably, reduce wasteful packaging, provide decent work and living standards to their workers, ensure equality and no discrimination at work place, and be transparent with consumers. However, the awareness of young people of their rights is still low. Young people need support, capacity building, and more space to utilize their strength and rights to become informed and responsible consumers, fostering the responsible business and sustainable consumption in Viet Nam. YOUth4RespBiz (T-shirt design contest) for responsible business and sustainable consumption aiming to: (1) raise awareness and build capacity of young people on responsible business and sustainable consumption, and (2) explore the creative initiatives of young people in consumer protection, prevention of counterfeit products, ethical consumption.

Task description

We are looking for 1 Online Volunteer who under the guidance of the Youth Engagement and Governance Coordinator and Responsible Business Officer, and in close collaboration with the communications team support us by designing and content creating the Youth4RespBiz contest. In particular, the Online Volunteer is asked to: - Create content plan for Youth4RespBiz (T-shirt design contest) on Responsible Business and Sustainable Consumption - Create draft content and design based on requirements and discuss with focal point/ communications team - Support to create and circulate social media posts (3 posts per week, in Fanpage, Linkedin) - Support logistics and communication in 2 events (1 business talk, 1 pitching event) The design/layout should follow our corporate design guidelines which will be shared with the Online Volunteer in advance. The Online Volunteer will have the opportunity to build connections with the Youth and Responsible Business team at UNDP and learn about the ways in which graphic design/content creating can support to better mobilizing youth to foster responsible business and sustainability in Viet Nam.