The USAID Economic Competitiveness Project (ECP) seeks to increase the competitiveness of El Salvador's key economic sectors by strengthening the capacities of micro, small and medium-sized enterprises MSMEs to compete in domestic and international markets. ECP is developing activities to strengthen our strategic partner Invest El Salvador.

The ECP will support the Invest El Salvador agency in hiring a professional who will design and develop public relations and digital marketing strategies, event planning and content generation for the Invest SV Digital Strategy for Investment Attraction and Promotion.

The consultant will create and develop public relations strategies, generate content to present El Salvador's competitive advantages, create a plan of anchor events for potential investors and design digital marketing strategies and execute digital campaigns on the platforms where the face-to-face and virtual events will be promoted.

Place of implementation: El Salvador

The bidding process will be open only to international consultants.

The consultancy will have a maximum duration of six (6) months.

The consultant is required to have the following profile:

• At least 3 years of experience in the design and development of digital campaigns in investment promotion agencies worldwide.
• At least 3 years of experience in the design and development of public relations strategies.
• At least 3 years of experience in the development and positioning of corporate, investment agency or government brands.
• Experience of at least 5 consultancies in public or private institutions to which he/she has provided professional services, with a brief description of the work or consultancy performed and results obtained.
• Experience in digital marketing, organization of virtual and in-person events for brand positioning.

Interested applicants please submit your expression of interest, resume, copy of passport or identity document requesting the bidding conditions for the presentation of the technical and economic proposal to the following email addresses: mariaisabel.bonilla@thepalladiumgroup.com with a copy to ana.diaz@thepalladiumgroup.com and celia.valdez@thepalladiumgroup.com referring to "RFP-067-2023 “ Services to desing and develop public relations and digital marketing for investment attraction and promotion"

Proposals will be received until May 22, 2023.

Only qualified consultant will be contacted in the process. Incomplete applications, applications that do not meet the requirements and applications received after the application closing date and time will not be considered.