UNDP’s 2022-2025 Strategic Plan sets an organization-wide commitment to supporting countries to achieve the Sustainable Development Goals, working in partnership, including the private sector, "the partnerships of the future require flexible instruments, modalities and funding, better suited to new types of partners or new ways of collaborating”. Additionally, the Strategic Plan states “partnering with governments and the private sector to align public and private capital flows with the SDGs and mobilise finance at scale”
To further UNDP’s external engagement on the SDGs, mobilize action, reach new audiences, engage youth, and unlock new resources, UNDP has undertaken several initiatives, all housed within the Innovative Digital Partnerships Unit, which was established in 2021 to facilitate the development of creative partnerships and programs that accelerate progress towards the SDGs, raise non-traditional revenue streams for UNDP, and increase the organization’s advocacy and reach. The unit’s activities are three-fold:
- Digital partnerships, including oversight of UNDP’s strategic partnership with Samsung and the Samsung Global Goals app;
- Individual Giving campaigns led by UNDP units (e.g., policy teams or country offices);
- Individual Giving campaigns led corporately.
The Digital Fundraising and Marketing Specialist is expected to strengthen all core activities and raise the profile of the unit within the organization and even beyond, to other UN agencies, to stakeholders, and with the public by providing opportunities to engage with digital content. The position requires a combination of strategic, relationship management, project management, and hands-on keyboard skills. A deep interest and experience in all aspects of digital fundraising practices is required, including tool sets (e.g., fundraising platforms, donor management systems, payment processing), campaign development, donor acquisition strategies, effectives use of awareness raising channels (email, social media, digital content marketing and digital advertising), measurement, reporting, tracking, analytics and more.
The Digital Fundraising and Marketing Specialist is responsible for the following:
Support SDG advocacy and fundraising initiatives
- Concretely contribute to the strategic development, planning, and operational effectiveness of an innovation unit, as its core functions are defined and evolve. Wherever possible, foster insight-driven decision making by commissioning and leveraging research, testing, and relevant learnings.
- Manage the implementation of new and existing Central and Country Office donor journeys related to UNDP’s corporate, country/team-led, and crisis response campaigns.
- Working with the Generation17 Coordinator, external agencies, and UNDP Youth Global Programme colleagues, concretely strengthen Generation17, UNDP and Samsung’s co-created youth empowerment initiative.
- Contribute to the development of a capacity and skill building offers to the UNDP network.
- Develop internal and community building materials and engage UNDP staff.
- Support the implementation and governance of the Google Ads Grant.
- Assist with new digital innovative partnership opportunities related to the SDGs.
Develop content, marketing, communications, and advertising materials
- Propose and oversee the Samsung Global Goals app updates for inclusion in content pipeline.
- Produce owned content and copy to support key initiatives and UNDP digital channels (e.g., social media, blogs, web page updates, email).
- Coordinate the delivery of, or directly provide translations of materials into French, Spanish and other languages, as needed.
- Produce paid advertising campaigns to support key initiatives (e.g., media plans, Facebook ads, Google display, Google Adwords).
- Seek innovative ways to reach and engage influencers.
- Liaise with specialized agencies, designers, copywriters, and other resources on the planning and execution of branded content, marketing automation and/or paid media campaigns.
Program, Project and Procurement Management
- Support the planning, execution and delivery of fundraising programs and projects in coordination with various stakeholders including partners, vendors, agencies, regional and country office liaisons, and communications, marketing, & advocacy teams.
- Ensure compliance with UNDP procurement practices and policies by overseeing the development of effective TORs, application processes, criteria development, and evaluation methods for all necessary goods and services.
- Identify, recruit, and manage intern cohorts.
- Actively support successful outcomes and learning and development for new hires.
- Coordinate joint initiatives with local and regional partners.
- Identify opportunities to sensitize UNDP staff on the opportunities created by the unit’s activities, including the complexity of planning and executing a successful individual giving program.
Reporting
- Generate quarterly, Calendar Year End (CYE), and ad hoc reporting for key initiatives, including Samsung partnership reports, UNDP fundraising reports, etc.
- Provide oversight for tracking the content related to the Samsung partnership and Generation17.
Institutional Arrangement
The consultant will report to, seek approval/acceptance of outputs from the Global Lead for Digital Marketing and Fundraising. The consultant will also work closely with peers in the Media, Marketing, and Digital Units of the Communications Group.
Desired additional skills and competencies
Core:
- Leadership – Ability to persuade others to follow
- Communication and Relationship Management - Ability to listen, adapt, persuade and transform
- Innovation – Ability to make new and useful ideas work
- People Management – Ability to improve performance and satisfaction
- Delivery – Ability to get things done while exercising good judgement
Technical:
- Brand and Quality Management - Ability to strengthen UNDP's identity and distinction through its brand and uphold it to a high level of quality
- Media Relations - Ability to form and maintain meaningful working relationships with various members of the media
- Digital Media - Ability to stay up to date on future technology/digital systems to maintain UNDP's presence and impact.
- Design Thinking - Knowledge of method (s) for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result.
- Partnership - Ability to engage with other agencies, donors, and other development stakeholders and forge productive working relationships
Other:
- Strong marketing writing and editing skills required; additional multimedia production and visual and digital design skills preferred;
- Experience with planning creating, managing and optimizing digital advertising campaigns in Facebook, Google (Display and PPC) preferred.
- Experience with external advertising, public relations, digital marketing firms and contracts preferred
- Master’s Degree (or equivalent) in Public Administration, International Relations and/or other relevant field.
- Minimum 5 years of relevant experience at the national or international level in marketing, partnerships and/or fundraising, preferably for social mission-driven organizations or initiatives.
Language:
- Fluency in the English language, both written and oral, is required.
- Fluency in at least one other language (French, Spanish, etc.) is highly desirable.
- Knowledge of another UN language is desirable.
Required skills and competencies
- Demonstrated track record of leading audience engagement and network building for engaging diverse global communities and to achieve fundraising goals;
- Understanding the range of social media and other digital platforms, as well as content management systems, contact management, online fundraising platforms and associated technologies;
- Experience in the creation, execution, and management of fundraising campaigns;
- Project management skills required.
Professional Certificates
- Google Ads (desired)
Travel:
- UNDP will cover the cost of travel of the individual to the duty station, as well as their return to their home upon completion of their services. Travel costs are covered only in the event that the function will be undertaken physically in the duty station and excludes working from home arrangements.
- Consultant is expected to relocate to UNDP HQ in NY, USA.
The following documents shall be required from the applicants:
- Personal CV or P11, indicating all past positions held and their main underlying functions, their durations (month/year), the qualifications, as well as the contact details (email and telephone number) of the Candidate, and at least three (3) the most recent professional references of previous supervisors. References may also include peers.
- A cover letter (maximum length: 1 page) indicating why the candidate considers him-/herself to be suitable for the position.
- Managers may ask (ad hoc) for any other materials relevant to pre-assessing the relevance of their experience, such as reports, presentations, publications, campaigns or other materials.
UNDP is not in a position to provide advice or assistance on applying for US citizenship and therefore applicants are advised to seek the advice of competent immigration lawyers regarding any applications.
UNDP is an equal opportunity and inclusive employer that does not discriminate based on race, sex, gender identity, religion, nationality, ethnic origin, sexual orientation, disability, pregnancy, age, language, social origin or other status.
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