Accelerate Digital Campaign on International Day of the Girl Child in Bangladesh

Details

Mission and objectives

The United Nations Population Fund, UNFPA, is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe, and every young person's potential is fulfilled. UNFPA expands the possibilities for women and young people to lead healthy and productive lives.

Context

Among women aged 20-24, 51 percent in Bangladesh, 33 percent in Nepal, 28 percent in Afghanistan, 27 percent in India and 18 percent in Pakistan were married before 18. Rates of child marriage have declined in the region particularly for girls under the age of 15. India, for instance, has seen a steady decline in the prevalence of child marriage, from 47.4 per cent in 2005 to 23.3 per cent in 2021, which has led to a 50% decline in child marriage in South Asia . However, the number of girls married as children in South Asia remains very high. While there have been significant efforts to date to address child marriage in the region and globally, the decline in child marriage over time is likely to be largely a result of economic growth and changing social norms, rather than policy or programmatic interventions. South Asia is home to initiatives to combat child marriage, ranging from interventions aimed at empowering and educating girls, to providing cash transfers to encourage parents to delay marriage. The Kathmandu Call for Action to End Child Marriage was adopted in 2014 by the members of the South Asia Initiative to End Violence Against Children in a meeting of SAARC member states and partner organizations, signaling significant support from government representatives and multilateral organizations on the issue. In 2014, SAIEVAC adopted the first Regional Action Plan to End Child Marriage in South Asia (2015-2018), which was subsequently extended for a period of five years covering the period 2019-2023. Since 2016, UNFPA Asia-Pacific Regional Office has been managing the regional programme in South Asia, jointly with UNICEF Regional Office for South Asia, covering Bangladesh, Nepal and India which are responsible for the programme at country level. The programme has achieved significant success as the second phase of the programme concludes by the end of the year. The proposed campaign on the International Day of the Girl Child will focus on showcasing the achievements of the program and raising awareness to address harmful gender and social norms contributing to child marriage, utilizing gender-transformative approaches.

Task description

We are seeking the support from Online Volunteers to raise awareness and collate feedback on "International Day of the Girl Child" that aims to raise awareness and seek feedback on individual actions on ending child marriage in Bangladesh, India and Nepal through various social media platforms, i.e: Facebook, Instagram, X, TikTok, etc. For this purpose, the selected Online Volunteers, under the supervision and guidance of the UNFPA APRO in Bangkok, will: 1. Raise awareness and collect feedback/ views on "International Day of the Girl Child" across social media in Facebook, Instagram, X, TikTok, etc. As tasked by the OV Coordinator, post daily 1-2 social media cards on the social media platforms. 2. Changing their profile picture with "International Day of the Girl Child" poster during the campaign runs to create a momentum around social media platforms. To create a momentum around social media platforms. 3. Promoting social media content developed by UNFPA APRO. The online volunteers will be asked to share/post the stories and social media content with suggested hashtag through their personal social media handles so that their peers, friends, and family are well informed about the issues of child marriage. 4. Create online challenge among volunteers: Each volunteer will have to tag five people and those tagging seven people and so on, from their social media (Facebook, Instagram, X, TikTok, etc.). 5. Provide regular report on the analytics of their social media posts. Selected Online Volunteers are expected to deliver the following outputs during their assignment: - Each online volunteer will have to post 1-2 posts on "International Day of the Girl Child" prepared by the UNFPA APRO and tag 5 people from their friends list on social media continuously as tasked. The friends they tag cannot be repeated. - Those who they tag should share the post on their page and are free to further tag 5 more person and so on. Selected Online Volunteers will have to attend the online induction arranged by UNFPA ARPO Team Focal Point and will be provided with information and material relevant and necessary to perform the task. The campaign will be launched on 11 October 2023, please indicate your availability to start the assignment at least on 9 October 2023. This online opportunity will particularly focus on Bangladesh context. If you are native speaker to Nepali or Hindi, please apply to the other opportunity advertised for Nepal or India context. SPECIAL NOTICE: This is an unpaid assignment. Upon successful completion of the assignment, a certificate would be provided at the end of the assignment. The task will be fully virtual.