Market Research Manager (P-4), TA (364 days), post # 127101, Market Knowledge, PFP, O/P Tokyo Japan

Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF Country Offices to maximize income and drive income growth to support UNICEF’s mission. The Market Research Manager will work as part of the Audience and Market Insights team (AMI) within PFP, igniting fundraising income with audience and market insights that power private sector engagement with UNICEF. Teams across PFP are focused on delivering increased funding and engagement for our work with children, and this position plays a critical role in supporting their growth strategies.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF Country Offices to maximize income and drive income growth to support UNICEF’s mission.

The Market Research Manager will work as part of the Audience and Market Insights team (AMI) within PFP, igniting fundraising income with audience and market insights that power private sector engagement with UNICEF. Teams across PFP are focused on delivering increased funding and engagement for our work with children, and this position plays a critical role in supporting their growth strategies.

For every child, a Champion

This position will help increase UNICEF fundraising net revenues and private sector engagement by designing, conducting and interpreting research to produce insights that ignite the decision making within Fundraising and Communications. This post will focus on the East Asia Pacific region, influencing and making recommendations within fundraising offices, including National Committees, Regional Offices and Country Offices.

The Market Research Manager, under the overall guidance and direction of the Chief of Audience and Market Insights is accountable for managing market research projects, playing a key role in the formulation of UNICEF and PFP strategies, and ensuring the growth in effective use of audience and market insight.

The role holder is responsible for establishing research plans, overseeing work progress to ensure the achievement of concrete and sustainable results that deliver the global, regional, and country goals.

How can you make a difference?

1. Managing research with supporters and individual giving (IG) donors (people providing regular monthly gifts, cash gifts, legacies and other forms of giving suitable for most audiences)

1. Align priorities with the Chief Audience and Market Insight and set research path to meet the insight needs of IG teams in the East Asia Pacific region (EAP).
2. Provide overall policy guidance and direction and coordinate activities. Provide consultation on problem areas and operational issues.
3. Monitor work progress and ensure results are achieved according to schedule and performance standards.

2. Understanding business needs and how insights can enable decision making.

1. Meet with relevant stakeholders to define the business needs.
2. Establish realistic briefs provided for new research projects that meet business needs.
3. Ensure any investment into insight projects is well aligned to stakeholder requirements.

3. Designing insight plans.

1. Ensure new research project results are actionable and address business issues.
2. Ensure high quality execution of research studies.
3. Provide business partners with relevant high-quality research recommendations.
4. Support the Chief to ensure accountability for actions identified within research outputs.
5. Make use of the latest developments in research and imaginative approaches to provide fresh strategies for insight plans, securing and maintaining buy-in from business owners.

4. Analyzing and presenting consumer and market research findings

1. Work with business partners to deliver executive summaries for all research. The summaries must include team recommendations and a business owner response and/or commitment to actions.
2. Demonstrate how developed insights satisfy the criteria defined by UNICEF.
3. Provide guidance on sensitive and specialized issues, and on global and strategic issues, demonstrating how the audience and/or market can help address the issue.

DELIVERABLES

• Complete and maintain 18–24-month insight plan for EAP fundraising and communications teams.
• Deliver a range of research solutions for target audiences.
• Contribute to planning for and management of the Peer Review (comparator report with 17 global fundraising organizations), regional brand tracking, and social listening.
• Ensure appropriate contribution and communication of the annual Trends product.
• Build an effective network with markets, key stakeholders, and the team.

Estimated duration of the contract:

• 364 Days

Reporting to:

• The Chief of Audience and Market Insights

Working Place:

• Tokyo, Japan is the official duty station. Flexible work arrangements can be explored.

To qualify as a champion for every child you will have…

Education:

• An advanced university degree in one of the following fields is required: market, consumer, or social research, marketing, or business.
• Alternatively, a first-level University Degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

 Experience:

• A minimum of eight years of relevant professional experience is required.
• Experience working in research with mass market audiences is required.
• Experience from commercial brands targeting these audiences will be an asset.
• Experience in and knowledge of East Asia and Pacific markets required.
• Knowledge and experience of multiple markets as well as consumer products and brand research are required.
• Fundraising experience is an asset.
• Experience working in the development sector is an asset.
• UN/UNICEF experience is an asset.

Language requirement:

• Fluency in English is required.
• Japanese, or a language from the East Asian Pacific Regions (EAPRO) is an asset.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are...

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.