Support Long-form Content, Email Marketing and Campaigns for YuWaah, UNICEF

Details

Mission and objectives

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Context

In 2018, as part of the UN Youth Policy 2030, UNICEF launched the global Generation Unlimited (GenU) movement to meet the urgent needs of young people between the ages of 10-24, expanding learning, skill development, employment, and engagement opportunities. The India chapter of Generation Unlimited – YuWaah – was launched in November 2019. YuWaah is a public-private-youth partnerships platform and by 2030, in India, it aims to: • Build pathways for 100 million young people to aspirational socio-economic opportunities • Facilitate 200 million young people to gain relevant skills for productive lives and the future of work • Partner with 300 million young people as change-makers and create spaces for developing their leadership. These tasks outlined above form a crucial part of the communications, advocacy and marketing efforts towards creating a youth-centric future where all young people have opportunities to excel through YuWaah at UNICEF and its ecosystem of partners comprising public sector, private sector, foundations, CSOs, UN and young people.

Task description

YuWaah (Generational Unlimited) at UNICEF in India is looking for Online Volunteer to provide support in executing campaigns through strategizing, writing and designing collaterals for enhancing the branding and positioning of YuWaah in the ecosystem. Task details: 1. Support the creation of strategic campaign plans for various youth-centric themes 2. Support partnership-focused communications through the creation, testing and reporting of emailers 3. Write captions, stories, blogs, website content, scripts and other long-form content to amplify youth voices and/or YuWaah initiatives 4. Design creatives to be used in newsletters, physical posters and events