Consultant – Communication Consultant (Content Producer, Parenting), UNICEF East Asia and Pacific Regional Office (EAPRO), Bangkok, Thailand# 571618

The Communication & Education Section, UNICEF East Asia and Pacific Regional Office is seeking an individual consultant to plan, draft, and produce innovative communications assets/messages for media dissemination as well as UNICEF EAPRO’s website and social media channels. By empowering parents and caregivers with practical content, the aim was to foster positive parent-child relationships, manage stress, nutrition, immunization, safety and security and support children's early learning and well-being during situations like COVID.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference?

The Communication & Education Section, UNICEF East Asia and Pacific Regional Office is seeking an individual consultant to plan, draft, and produce innovative communications assets/messages for media dissemination as well as UNICEF EAPRO’s website and social media channels. By empowering parents and caregivers with practical content, the aim was to foster positive parent-child relationships, manage stress, nutrition, immunization, safety and security and support children's early learning and well-being during situations like COVID. 

Work Assignment:

• Conduct a thorough review of existing parenting resources or materials from UNICEF and other external sources, including the Centre for Developing Child and relevant global resources.
• Develop yearly plan with monthly editorial calendars for the target audience in collaboration with regional parenting working group.
• Work closely with regional parenting group to develop and finalize engaging content (parenting tips/messages, articles, blogs, stories) on gender-responsive parenting from conception through to adolescence for parents and caregivers to disseminate through the parenting hub, and RO digital channels.
• Produce audience-centric content for parenting and caregiving audiences on at least three advocacy campaigns - immunization, infant and young child feeding, child and maternal physical and mental health, gender and climate change.
• Produce media briefs and media-centric content (human interest stories, case studies from Country Offices, expert tips videos and articles) for at least two key moments, in consultation with Regional Media Specialist.
• Establish and manage the new platforms on parenting (WhatsApp and Parenting Hub) and ensure strategic and regular dissemination and content management for strengthening reach and engagements with parenting and caregiving audiences.
• Leverage social listening insights, analysis of performance of previous content, and monitoring of social media to identify new opportunities to respond to needs, concerns and questions from online communities
• Support the plotting and development of parenting and caregiving user journeys, with strengthened linkages across UNICEF East Asia and Pacific’s multiple digital platforms, with the objective of maximizing retention, loyalty and engagement.
• Where relevant, adapt and localize new content and articles for parenting audiences produced by NYHQ, to be shared with Country Offices in the region.

Deliverable 1: Review of existing parenting resources or materials from UNICEF and other external sources conducted and report submitted.

Deliverable schedule: 30 Days after contract started

Deliverable 2: Yearly plan with monthly editorial calendars for the target audience prepared, in collaboration with regional parenting working group

Deliverable schedule: 60 Days after contract started

Deliverable 3: Content (parenting tips/messages, articles, blogs, stories) on gender-responsive parenting from conception through to adolescence for parents and caregivers developed and disseminated through the parenting hub and RO digital channels.

Deliverable schedule: 90 Days after contract started

Deliverable 4: Audience-centric content for parenting and caregiving audiences for at least three advocacy campaigns - immunization, infant and young child feeding, child and maternal physical and mental health, gender and climate change produced and disseminated.

Deliverable schedule: 120 Days after contract started

Deliverable 5: Media briefs and media-centric content (human interest stories, case studies from Country Offices, expert tips videos and articles) produced for at least two key moments, in consultation with Regional Media Specialist.

Deliverable schedule: 150 Days after contract started

Deliverable 6: New platforms on parenting (WhatsApp and Parenting Hub) established for strengthening reach and engagements with parenting and caregiving audiences.

Deliverable schedule: 180 Days after contract started

Deliverable 7: Analysis of social listening insights, performance of previous content, social media monitoring done, and reports submitted on a quarterly basis.

Deliverable schedule: 210 Days after contract started

Deliverable 8: Regular content dissemination ensured on new parenting platforms (WhatsApp and Parenting Hub), in line with the approved yearly content plan.

Deliverable schedule: End of contract

Duration of Contract:  1 June 2024 – 15 May 2025

Duty Travel:  No travel required for this assignment.

To qualify as an advocate for every child you will have… 

Minimum Requirements:

A) Education:

• At least a bachelor’s degree in communication or related fields.

B) Work Experience:

• Five years practical professional work experience in developing engaging and educational content for external channels for UN agencies, NGOs, or the development sector.

• Demonstrated technical communication and multimedia skills (copywriting, editing, storyboarding, video production, photography).

• Experience in working with UNICEF, UN agencies, NGOs or the development sector.

• Demonstrated experience in strategic use of social listening insights and social media monitoring tools for content planning and development and performance analysis.

• Displays in-depth knowledge and understanding of web and social media platforms, their respective reach and how each platform can best be leveraged for different audiences.

• Highly proficient in content strategy, development and editing.

• Demonstrated ability to effectively communicate information and ideas in both written and verbal format.

• Experience in handling and countering misinformation, particularly on public health and vaccination, is an asset.

• Existing work experience in or knowledge of Asia, including the East Asia and Pacific digital landscape, is an asset.

• Knowledge of child rights issues is an asset.

• High ethical standards and understanding of sensitivities relating to children is highly desirable.

• Both a team player and an individual contributor.

C) Language Proficiency:

Excellent command over written and verbal English language is a must.

The language of all the deliverables will be in English

Qualifications or Specialized Knowledge/ Experience Required:

• Knowledge and ability to develop audience-centric content for UNICEF channels and on behalf of UNICEF for wider dissemination.
• Experience in designing and implementing social media campaigns and digital engagements, preferably in a humanitarian or non-profit sector.
• Experience of managing social media channels and web portals including analyzing and interpreting audience data.

Interested candidates are requested to submit CV, full contact information of minimum 3 references, availability, and proposed daily professional fee in USD by 13 May 2024.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.