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Consultant (12 months, home-based): High Value Marketing Lead, Division of Private Fundraising and Partnerships (PFP)

Remote | Home Based - May require travel

  • Organization: UNICEF - United Nations Children’s Fund
  • Location: Remote | Home Based - May require travel
  • Grade: Consultancy - Consultant - Contractors Agreement
  • Occupational Groups:
    • Communication and Public Information
    • External Relations, Partnerships and Resource mobilization
    • Public, Private Partnership
    • Managerial positions
    • Sales and Marketing
    • Sustainable Business Development
    • Grant writing
    • Marketing (Digital, Advertisement, Brand, Promotion)
  • Closing Date: Closed

UNICEF's Private Sector Fundraising and Partnerships (PSFP) section within the Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Purpose Marketing and Brand Building (PMBB) section within PSFP leads global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences. The purpose of this assignment is to set the strategic direction for the high value marketing unit and oversee its successful implementation. This involves detailed collaboration with internal teams and external partners to define project scopes, develop comprehensive project plans, and create compelling propositions, narratives and content that supports fundraising objectives.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope

UNICEF's Private Sector Fundraising and Partnerships (PSFP) section within the Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Purpose Marketing and Brand Building (PMBB) section within PSFP leads global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences. The purpose of this assignment is to set the strategic direction for the high value marketing unit and oversee its successful implementation. This involves detailed collaboration with internal teams and external partners to define project scopes, develop comprehensive project plans, and create compelling propositions, narratives and content that supports fundraising objectives.

How can you make a difference? 

Scope of Work:
This role reports to the Chief of Purpose Marketing & Brand Building and works closely with the wider PMBB team and other PFP teams, HQ teams and National Committees, UNICEF Regional Offices and UNICEF Country Offices.
The consultant will:
* Design and operationalize a strategic shift in UNICEF's approach to high value marketing towards a content-led strategy that is audience-informed and mandate-led.
* Lead the development of UNICEF's presence at key convening moments for high value audiences (e.g., WEF/Davos, Cannes Lions).
* Strengthen relationships with other divisions to identify opportunities for collaboration on content moments that will effectively engage high value audiences.
* Demonstrate the effectiveness of the high value marketing strategy through the deployment of a multimarket measurement study, in partnership with the Audience & Market Insights (AMI) team.
* Develop content across a range of formats (e.g., advertorials, digital assets, video) and channels, for different stages of the high value customer journey, that deepens our audience's understanding of UNICEF's impact and the role they can play in shaping the future with UNICEF.
* Partner with the team's paid media expert to develop the annual media plan and secure media partnerships that support the overarching high value strategy.
* Partner with the team's market engagement expert to ensure the success of high value marketing efforts in pilot and pioneering markets, whilst supporting the incubation of the high value strategy in other areas of UNICEF.
* Set the annual high value marketing budget in consultation with the Brand & Marketing Operational Excellence Lead + section Chief.
* Build marketing capacity in regional offices and national committees through training and other engagement opportunities.
* Co-create high value marketing plans to support the objectives of income streams.
* Representative on the Virtual Experience Task Force.
 

Work Assignments Overview & Deliverables

  • Evolve the high value marketing strategy and ensure its success by securing the support and adoption by key stakeholders across PFP, other UNICEF divisions and markets.          

        One (1) high value marketing strategy document. 30 November 2024

  • Develop annual high value marketing plan built around content moments identified through consultations with UNICEF teams within PFP and other divisions.       

 One (1) 2025 calendar of activity. 31 December 2024

  • Oversee the development of content-focused paid media partnerships. This will include identifying and securing suitable partners, establishing terms of agreements, mapping the content approach and producing the content independently or with the support of a copywriter.     

  Three (3) new media partnerships secured. 31 January 2025

  Three (3) associated content plans developed to support the objectives of the high value marketing strategy. 28 February 2025

  • Lead the development of UNICEF’s programme of activity at the World Economic Forum Annual Meeting 2025 in Davos, in partnership with the MSP/A team and event consultant.  

Conceptualize and build one (1) four-day programme of activity in UNICEF’s Shape the Future House to position UNICEF as a credible thought-leader amongst key decision-makers.    31 March 2025

Implement four-day programme of activity in UNICEF’s Shape the Future House.   30 April 2025

  • Q1 campaign burst       

Develop one (1) integrated content marketing campaign. 31 May 2025

  • PMBB x Office of Innovation collaboration          

Establish work plans and go-to-market strategy to integrate OOI initiatives into high value marketing agenda. 30 June 2025

  • Q2 campaign burst       

Develop one (1) integrated content marketing campaign. 31 July 2025

  • Lead the development of UNICEF’s approach, narrative and programme of activity at the Cannes Lions 2025 in partnership with the event consultant     

One (1) three-day programme of activity to position UNICEF as a credible thought-leader amongst influential CMOs. 31 August 2025

  • Q3 campaign burst       

Develop one (1) integrated content marketing campaign 30 September 2025

  • Capacity Building          

Lead capacity building marketing initiatives for lead generation in pilot and pioneering markets. 31 October 2025

  • Lead development / planning of 2026 high value marketing strategy and budget      

One (1) strategic review and report (2025 reflection), plan and budget submission (2026). 31 October 2025

To qualify as an advocate for every child you will have… 

Educational Background:

  • A first-level university degree (bachelor’s degree or higher) in Business, Communications, Marketing, or another relevant technical field is required. Alternatively, a high school diploma with an additional 5 years of relevant professional experience in marketing and communications, combined with demonstrable experience in driving results in both the nonprofit sector and private sector, may be accepted in lieu of a first-level university degree.

Experience:

  • A minimum of 7 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.
  • Experience in both the private sector and non-profit sector is required.
  • Knowledge of the high value fundraising landscape is required.
  • A demonstrable knowledge of turning audience insights into marketing propositions is an asset.
  • Agency or account management experience is considered an asset.

Language:

  • Fluency in English is required, knowledge of a UN language is an asset.

Skills:

  • Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels.
  • Excellent interpersonal and communication skills are essential, both written and verbal are an asset.
  • Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
  • Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholders is an asset.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).   

To view our competency framework, please visit  here

Remarks:  

Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

This vacancy is now closed.