Work with the high value marketing team to support the facilitation of a brand strategy process and support the Chief of section to develop the team strategy.
The brand strategy process requires a seasoned professional with extensive experience in global brand strategy, preferably with experience of adapting commercial brand strategy to a non-profit setting. This work will require significant amounts of stakeholder management given UNICEF’s decentralized structure, and also the delivery of expertise in comprehensible formats for colleagues of varying experience on brand strategy.
The team strategy reflects the need for the high value marketing team to reset following a tumultuous period. The team has grown considerably post-COVID and has now been significantly reduced. The team is at a cross roads where it needs to explore the requirements of a marketing function in PFP (the HQ team with responsibility for raising the resources the organisation needs). It needs to consider the relationship of this team to market teams, and how to have an approach that recognizes both resource constraints and the desire of PFP and markets to transform their approach to private sector engagement (through a greater focus on audiences).
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, the right to hope
Work with the high value marketing team to support the facilitation of a brand strategy process and support the Chief of section to develop the team strategy.
The brand strategy process requires a seasoned professional with extensive experience in global brand strategy, preferably with experience of adapting commercial brand strategy to a non-profit setting. This work will require significant amounts of stakeholder management given UNICEF’s decentralized structure, and also the delivery of expertise in comprehensible formats for colleagues of varying experience on brand strategy.
The team strategy reflects the need for the high value marketing team to reset following a tumultuous period. The team has grown considerably post-COVID and has now been significantly reduced. The team is at a cross roads where it needs to explore the requirements of a marketing function in PFP (the HQ team with responsibility for raising the resources the organisation needs). It needs to consider the relationship of this team to market teams, and how to have an approach that recognizes both resource constraints and the desire of PFP and markets to transform their approach to private sector engagement (through a greater focus on audiences).
How can you make a difference?
Scope of Work:
Brand Strategy for Partnerships
- Work with Chief of section to define a process for developing an approach to brand strategy for partnerships.
- Project manage the process, ensuring effective stakeholder engagement throughout the process. The stakeholders will include Fundraising and Communications Directors in key fundraising markets, but also HQ functions such as the Brand, communications and fundraising teams. UNICEF has a complex stakeholder environment, and this project will require experience of delivering impact within a multi-national through persuasion and influencing.
- Provide the experience of different approaches to brand strategy, helping define the outputs that are most important to create alignment and flexibility that enables partnership and fundraising teams to use the brand effectively, building the brand in line with the brand diagnosis.
- Support teams to develop implementation plans that weave brand building into fundraising and partnerships.
- Work with Audience and Market Insights, and other stakeholders to develop guidance on how UNICEF can approach brand investment, including an audience perception framework and similar approaches that enable a linkage between investment and impact.
Marketing team strategy
- Work with chief of section to determine options for the strategy for a central marketing team at UNICEF.
- Develop options that make use of technological breakthroughs like LLMs to consider how a small (less than 10) team can punch above its weight.
- Work with the Chief to enable option recommendation and selection with senior leadership team, ensuring a new path for the team can be chosen and pursued in Q1 26.
- Develop an implementation plan for the team that includes the development of appropriate market facing infrastructure (e.g. meetings, governance, shared tech etc)
Deliverables:
Payment will be made on submission of an invoice and satisfactory completion of the above-mentioned deliverables. UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if deliverables/outputs are incomplete, not delivered or for failure to meet deadlines. All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future.
Consultant's Workplace and Official Travel:
The Consultant will be remote/home-based. As part of the assignment, there is a possibility of travel during the assignment on a per need basis and this will be covered separately by UNICEF, and not included in the lump sum fee.The consultant will arrange her/his travel as and when they take place, and related costs will be reimbursed per UNICEF travel policy.
Travel Clause:
• All UNICEF rules and regulations related to travel of Consultants apply.
• All travels shall be undertaken only upon the prior written approval by UNICEF.
• The consultant must be fit to travel, be in a possession of the valid UN BSAFE certificate, obligatory inoculation(s) and have a valid own travel/medical insurance and an immunization/vaccination card.
To qualify as an advocate for every child you will have…
Education:
• A first level university degree (Bachelor’s degree or higher) in one of the following fields is required: business studies, marketing, communications, consumer research or statistics or other related fields.
Experience:
• A minimum of ten (10) years of extensive professional work experience in a brand management, ideally with a mix of commercial and non-profit organisations, is required
• Proven experience in delivering brand strategy is required.
• Strong experience of managing complex stakeholder environments is required.
• Experience in the area of partnerships, fundraising and sponsorship is an asset.
• Experience working in an international environment is an asset.
Language:
• Fluency in English is required. Knowledge of another UN language (Arabic, Chinese, French, Russian, and
Spanish) is an asset.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
Remarks:
Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations, or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
