Consultant (12 months, home-based, remotely) Website, Platforms and UX/UI, Individual Giving, PFP, Geneva

The Private Sector Fundraising and Partnerships (PSFP) Section within UNICEF's Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive sustainable income growth. Within PSFP, the Virtual Hub functions as both a digital center of excellence for 10 or more priority markets across MENA and Singapore, and a strategic testing ground for emerging technologies, digital marketing channels, and innovative fundraising approaches. UNICEF is now embarking on the development of GGP 2.0 – the next-generation Global Giving Platform, which will provide a future-proof, scalable, and conversion-optimized digital fundraising solution for over 50 UNICEF markets. The platform aims to integrate advanced UX/UI capabilities, real-time experimentation, personalized donor journeys, and seamless CRM and PSP integrations. To support the Virtual Hub team as well as the development and roll-out of UNICEF’s Global Giving Platform (GGP 2.0) by driving UX/UI excellence, ensuring a seamless donor experience, and improving conversion rates across digital fundraising sites. The consultant will lead A/B testing and UX optimization for the UNICEF standard design system. The role is ultimately responsible for serving as a liaison between the Virtual Hub team and stakeholders, maximizing digital performance through user-centered design, experimentation, and platform usability at a scale.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

The Private Sector Fundraising and Partnerships (PSFP) Section within UNICEF's Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive sustainable income growth. Within PSFP, the Virtual Hub functions as both a digital center of excellence for 10 or more priority markets across MENA and Singapore, and a strategic testing ground for emerging technologies, digital marketing channels, and innovative fundraising approaches. UNICEF is now embarking on the development of GGP 2.0 – the next-generation Global Giving Platform, which will provide a future-proof, scalable, and conversion-optimized digital fundraising solution for over 50 UNICEF markets. The platform aims to integrate advanced UX/UI capabilities, real-time experimentation, personalized donor journeys, and seamless CRM and PSP integrations.

To support the Virtual Hub team as well as the development and roll-out of UNICEF’s Global Giving Platform (GGP 2.0) by driving UX/UI excellence, ensuring a seamless donor experience, and improving conversion rates across digital fundraising sites. The consultant will lead A/B testing and UX optimization for the UNICEF standard design system. The role is ultimately responsible for serving as a liaison between the Virtual Hub team and stakeholders, maximizing digital performance through user-centered design, experimentation, and platform usability at a scale. 

How can you make a difference? 

SCOPE OF WORK:

UX/UI Design Leadership

• Lead the end-to-end UX/UI process for GGP 2 fundraising platform and Virtual Hub.
• Design and optimize user paths to conversion from landing page to donation confirmation using user-centered methodologies.
• Ensure platform-wide design consistency and alignment with UNICEF’s branding and accessibility standards, as well as adhering to industry-accepted SEO, GEO, and AEO best practices (AI enabled organic discovery engines).

Conversion Optimization & Experimentation

• Plan, execute, and evaluate A/B and multivariate tests on donation flows, CTAs, and content.
• Use tools such as Google Analytics, Hotjar, and Optimizely to generate insights and validate design hypotheses.
• Identify and remove friction points to improve revenue per session, donor engagement, and maximize conversion rates.

Project Support

• Support the onboarding and roll-out of ecommerce site known as the Global Giving Platform (GGP) 2.0 for UNICEF’s digital fundraising, including UX refinements, testing, and feedback collection.
• Collaborate with cross-functional teams (Product, SES, ICTD, Analytics, Content) to ensure market readiness and smooth transitions.
• Lead the transition from GGP 1.0 to GGP 2.0 for UNICEF’s digital fundraising operation (aka Virtual Hub), covering content migration, data continuity, and process alignment.

Platform Management & Business Continuity

• Oversee the front-end performance of existing GGP 1.0 fundraising sites for markets to ensure speed, responsiveness, and reliability.
• Manage website updates and donation form functionality via CMS (e.g., Drupal or other platforms), ensuring integration with payment systems (Stripe) and CRM (Salesforce).
• Monitor platform uptime, performance, and support reporting through tools such as Google Analytics and Power BI.

Knowledge Sharing & Best Practice Advocacy

• Document UX/UI learnings, A/B test results, and platform insights for broader organizational learning.
• Promote a culture of evidence-based design and continuous testing across markets.
• Serve as a UX/UI and experimentation advisor to product, fundraising, and market teams.
• Support the governance process of new feature roll-out, including communicating to UNICEF offices regarding performance analysis and UX and usability testing.

To qualify as an advocate for every child you will have… 

Education:

• A first-level university degree (Bachelor's degree or equivalent) in web-design, UX/UI, marketing, computer science, engineering, technology, digital media, or any other relevant areas is required.

Experience:

• A minimum of two (2) years of progressive experience in web design and development, Strong knowledge of UX/UI design principles, with experience in optimizing websites for conversions or online customer acquisition, and income is required.
• Experience in large scale digital ecommerce non-profit fundraising operations (+5million USD annual revenue) for individuals is an asset.
• Expertise in A/B testing, user behavior analysis, and data-driven experimentation is required.
• Familiarity with CMS platforms (e.g., Optimizely, Drupal) and CRM systems (e.g., Salesforce) is required.
• Extensive data-crunching experience in Excel and SQL is an asset.
• Proficiency with tools like Google Analytics, Optimizely, Power BI, Hotjar, or similar is an asset.
• Strong communication and collaboration skills to work effectively with internal teams, cross-divisions (ICTD, Communication), multiple cultures, and vendors are required.
• Experience with UN/UNICEF project management is an asset.
• Experience partnering with analytics teams to integrate user research findings and product usage data to better understand the full picture of a user’s experience is an asset.
• A strong working knowledge of user research methods, including when and how to apply different methods in various scenarios, is an asset.
• Experience in managing long-term and multiple projects simultaneously across multiple geographies (please do include the list of geographies you managed in your CV or cover letter) is an asset.
• Experience working under Agile methodology and processes is an asset.

Language:

• Fluency in English is required. Knowledge of another official UN language is considered as an asset.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.