Through this consultancy, the ASK Health platform will serve as an integrated tool for social and behavioral change, enhancing UNICEF and MoHP’s capacity to deliver equitable, high-quality health services and information to families across Egypt. The consultancy will contribute to these programmatic objectives by leading the activation and operationalization of the platform, specifically by: -Activating and operationalizing the ASK Health platform, including SMS, VR messaging, and interactive website features to connect users to essential health services. -Curating and managing gender-sensitive content on child health, nutrition, and related topics to empower caregivers and promote positive health behaviors. -Establishing two-way engagement and data-driven decision-making, through call centers, family support groups, online feedback channels, and real-time analytics to inform outreach and support frontline health workers.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, Care.

How can you make a difference? 

Objective:

UNICEF, in partnership with the Ministry of Health and Population (MoHP), aims to strengthen responsive, data- driven systems that:

• Enhance positive behaviors and parenting practices by providing families with timely, reliable, and gender-sensitive health information.
• Improve access to essential health services for all communities, including vulnerable and displaced populations.
• Empower women and girls as community health champions, promoting gender equality and inclusive engagement.

Through this consultancy, the ASK Health platform will serve as an integrated tool for social and behavioral change, enhancing UNICEF and MoHP’s capacity to deliver equitable, high-quality health services and information to families across Egypt. The consultancy will contribute to these programmatic objectives by leading the activation and operationalization of the platform, specifically by:

-Activating and operationalizing the ASK Health platform, including SMS, VR messaging, and interactive website features to connect users to essential health services.

-Curating and managing gender-sensitive content on child health, nutrition, and related topics to empower caregivers and promote positive health behaviors.

-Establishing two-way engagement and data-driven decision-making, through call centers, family support groups, online feedback channels, and real-time analytics to inform outreach and support frontline health workers.

Methodology:

• • Develop a Digital Communication Guideline Manual covering tone of voice, visual identity, message design, and content types.
  • Provide on-call technical support for urgent public health communication needs.
  • Maintain daily coordination with MoHP Media and IT teams and participate in regular monthly/quarterly meetings with UNICEF and implementing partners.
  • Support coordination between UNICEF SBC initiatives and MoHP programs, ensuring alignment, knowledge sharing, and integration of digital and community-based interventions.

ACTIVITIES, DELIVERABLES AND TIMELINES, PLUS BUDJET PER DELIVERABLES:

Conditions of work:

-Duration: 250 working days in 2026

-Duty Station: Cairo, Egypt (MoHP Headquarters)

-Travel: Field visits across governorates as required

To qualify as an advocate for every child you will have… 

-Master’s degree in public health, Communication, Social Science, or a relevant field.

-Bachelor's degree in a relevant field may be considered with significant experience, more than 10 but less than 20 years.

-More than 10 but less than 20 years experience in the field.

-Strong understanding of UNICEF's RapidPro and IOGT software, with experience in data analysis and reporting.

-Expertise in social media marketing and engagement strategies, particularly for public health communication.

-Excellent communication, presentation, and interpersonal skills, with the ability to build trust and relationships with diverse stakeholders.

-Experience in project management, including budget oversight and delivering, working with government partners is an ad-plus.

-Proven experience in managing and developing digital platforms for vulnerable communities or in health contexts.

-Experience in social listening tools and reporting

-Proficiency in the English language is required.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:  

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable candidates are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.