Positioned within the Acquisition unit of Individual Giving, the Fund Raising Officer (Acquisition) plays a vital role in executing UNICEF’s strategy to expand its donor base and drive sustainable revenue growth. In line with the PSFR team's strategic focus on funnel-based marketing and audience segmentation, this role supports the development and execution of targeted acquisition campaigns—especially across digital channels, which are identified as key growth drivers. By managing agency relationships, conducting market research, and optimizing lead generation and conversion, the incumbent ensures that acquisition efforts are data-informed and audience-centric. Their collaboration with the marketing team and close monitoring of campaign performance directly contribute to the team’s broader goals of enhancing donor engagement and achieving ambitious fundraising targets under the 2026–2030 strategy. Under the Acquisition unit of Individual Giving on the PSFR team, the Fund Raising Officer (Acquisition) provides support in developing and executing campaigns to attract and acquire new donors. Responsibilities include agency management, market research, campaign planning, lead generation, and conversion optimization. This role is important in driving UNICEF's growth, enhancing donor Acquisition and increasing donations. The incumbent will plan and execute donor acquisition campaigns, monitor campaign performance, research and identify target audiences, and collaborate with the marketing team on acquisition efforts.
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, the right to better future.
Learn about what we do to create a fair chance for every child in Thailand, click here.
How can you make a difference?
Positioned within the Acquisition unit of Individual Giving, the Fund Raising Officer (Acquisition) plays a vital role in executing UNICEF’s strategy to expand its donor base and drive sustainable revenue growth. In line with the PSFR team's strategic focus on funnel-based marketing and audience segmentation, this role supports the development and execution of targeted acquisition campaigns—especially across digital channels, which are identified as key growth drivers. By managing agency relationships, conducting market research, and optimizing lead generation and conversion, the incumbent ensures that acquisition efforts are data-informed and audience-centric. Their collaboration with the marketing team and close monitoring of campaign performance directly contribute to the team’s broader goals of enhancing donor engagement and achieving ambitious fundraising targets under the 2026–2030 strategy.
Under the Acquisition unit of Individual Giving on the PSFR team, the Fund Raising Officer (Acquisition) provides support in developing and executing campaigns to attract and acquire new donors. Responsibilities include agency management, market research, campaign planning, lead generation, and conversion optimization. This role is important in driving UNICEF's growth, enhancing donor Acquisition and increasing donations. The incumbent will plan and execute donor acquisition campaigns, monitor campaign performance, research and identify target audiences, and collaborate with the marketing team on acquisition efforts.
Major responsibilities:
Donor Acquisition Strategy Support and Campaign Coordination for Execution
- Contribute to the development of donor acquisition strategies on new donor acquisition that align with UNICEF’s mission and goals,
- Assist in planning and coordinating to execute donor acquisition campaigns to engage potential donors effectively.
- Coordinate to execute testing plans to build insights and optimise campaigns.
Campaign Performance Monitoring and Donor Research
- Monitor campaign performance to evaluate the effectiveness of acquisition strategies against KPIs and targets.
- Track campaign budgets (including media spend).
- Research and identify potential target audiences to expand UNICEF's donor base.
Collaboration
- Collaborate with the marketing team and Individual Giving team to align donor acquisition efforts with broader marketing strategies, including brand and retention initiatives.
- As required, manage relationships and projects with external agencies (such as creative and fundraising agencies).
Other Responsibilities
- Support the development of investment plans and business cases as required.
- Provide technical expertise in donor acquisition tools and techniques. ·
Key Expected Deliverables
- Effective development and execution of donor acquisition campaigns and tactics.
- Increased donor base through successful donor acquisition campaigns – achieving growth and ROI targets.
- Comprehensive and actionable reports analyzing campaign performance.
- Enhanced collaboration and coordination within the fundraising team
Impact of Results
- The Private Sector Plan developed for the country office is aligned with UNICEF’s global private sector strategy and is translated into concrete plans and measurable goals.
- Goals set out in the country office’s Private Sector Plan are achieved, which will help enable UNICEF to achieve programme goals at national and global levels.
- The private sector team is motivated, performing at its best and achieving results.
- Decisions are made effectively on fundraising and partnership strategies. Plans are implemented, managed, monitored and evaluated efficiently and effectively in order to maximize results.
- PSFR roles and responsibilities in the country office are clear for all staff to contribute and ensures the entire country office collaborates to achieve PSFR goals.
To qualify as an advocate for every child you will have…
Minimum requirements:
Education requirement:
A first level university degree in Marketing, Business Administration, Communications, or a related field is required. Additional training in a related field is an asset.
Experience required:
- A minimum of one year of progressively responsible work experience in fundraising, with a focus on donor acquisition, and a proven track record of successful donor acquisition initiatives.
- Experience in a similar industry; experience in similar mission-driven or customer acquisition fields (e.g., commercial marketing, digital advertising, subscription models) is an asset.
- Experience working with and managing external vendors or agencies, ensuring high-quality delivery, cost efficiency, and performance optimization.
- Knowledge of at least three key acquisition channels – DRTV, Paid Digital, Email, Face-to-Face, Telemarketing, Out-of-Home, Direct Mail – with Digital being essential. Experience in, and knowledge of, the country context is an asset.
- Experience in A/B testing and performance optimization for fundraising or sales campaigns.
- Exposure to the private sector and cross-sector partnerships is desirable.
- International fundraising experience is an asset.
- Previous managerial experience is an asset.
- Proactive approach with a growth mindset.
Language requirements:
- Fluency in Thai and English is required (written and spoken). (A valid TOEIC score of at least 855: Listening and Reading section is required.)
- Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset
Desirable:
- Proven ability to support effective long-term strategic fundraising plans.
- Proven ability to support implementation of clear goals that are consistent with agreed strategies.
- Demonstrated ability to identify and seize new fundraising opportunities, formulating new
- fundraising strategies and models.
- Demonstrated ability to adjust to unexpected challenges and propose countermeasures accordingly.
- Diplomatic negotiation, influencing and networking skills to establish and maintain trusted partnerships and to develop close and effective working relationships with diverse stakeholders.
- Excellent communications in verbal and written, organizational and negotiation skills,
- Strong leadership and organizational skills.
- High level of attention to detail.
- Ability to think critically and adapt to changing market conditions.
- Proactive approach with a growth mindset.
- Flexibility and motivation to achieve donor acquisition goals and objectives.
- Proficiency in Microsoft Office Suite and other relevant software tools.
- Proven experience and ability in the private sector with leading an audience first data driven approach to acquiring new customers or donors.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
- Nurtures, Leads and Manages People (1)
- Demonstrates Self Awareness and Ethical Awareness (2)
- Works Collaboratively with others (2)
- Builds and Maintains Partnerships (2)
- Innovates and Embraces Change (2)
- Thinks and Acts Strategically (2)
- Drive to achieve impactful results (2)
- Manages ambiguity and complexity (2)
Familiarize yourself with our competency framework and its different levels.
Please submit application and relevant documents no later than 23 April 2026.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
We offer a wide range of measures to include a more diverse workforce, such as paid parental leave, time off for breastfeeding purposes, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.
Remarks:
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.
Additional information about working for UNICEF can be found here.