The Market Research Manager, under the overall guidance and direction of the Lead Market Research Manager is accountable for managing market research projects, playing a key role in the formulation of UNICEF and PFP strategies, supporting the operationalizing of insights across UNICEF, and ensuring the growth in effective use of audience and market insight for all relevant audiences.
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, the right to a Future
How can you make a difference
The Audience & Market Insights (AMI) team is part of the Partnership Cone, that focuses on mobilizing individuals, governments, companies and philanthropists to mobilize the resources that make children's rights a reality. As official-development-assistance budgets tighten, UNICEF's forthcoming 2026-29 resource mobilization strategy puts increased emphasis on private-sector growth-engaging millions of individual supporters as well as corporate, foundation and philanthropic partners.
AMI delivers and enables the generation of audience insights that support growth. The team is global in mandate but operates in close collaboration with the fundraising and communications ecosystem. AMI partners closely with National Committees, Regional Offices and in-market teams that hold responsibility for fundraising and communication decisions.
This position will help increase UNICEF fundraising net revenues, private sector engagement and both communication and advocacy effectiveness by designing, conducting and interpreting research to produce insights that ignite the decision making within Fundraising and Communications. This post will influence and make recommendations for key teams in HQ functions, for HQ functions, as well as working with key markets.
The Market Research Manager, under the overall guidance and direction of the Lead Market Research Manager is accountable for managing market research projects, playing a key role in the formulation of UNICEF and PFP strategies, supporting the operationalizing of insights across UNICEF, and ensuring the growth in effective use of audience and market insight for all relevant audiences.
The role holder is responsible for establishing research plans, contributing to AMI general strategy, and overseeing work progress to ensure the achievement of goals according to plans, resource allocation, strategies, and through collaboration that meets the requirements from the UNICEF Competency Framework as well as our organizational values.
The role holder will have particular [but not exclusive focus on] responsibility for strategic recommendations for mass audience and brand focused teams when delivering audience insight work. Additionally, the role holder will have responsibilities in decision making concerning AMI funds and human resources that have significant impact on mass audience and brand related projects.
If you would like to know more about this position, please review the complete Job Description here: 
Market Research Manager_P4
To qualify as an advocate for every child you will have…
Minimum requirements:
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Education: Master or equivalent (Advanced University Degree) in one of the following fields is required: sociology, business, marketing, or market research.
A Bachelor or equivalent (First Level University Degree) in a relevant area combined with 2 additional years of relevant work experience may be accepted in lieu of an advanced university degree. - Work Experience: 8 years of relevant work experience is required, of which at least 4 years’ experience working in a communications, boutique insights and strategy, or marketing agencies in an insights-specific role is required.
- Skills: Strong experience in data analysis and translating data into actionable insights is required. Deep understanding of how to apply insights in a multifaceted, global organization to drive meaningful action is required. Proven experience in navigating multi-stakeholder environments and achieving alignment and consensus is required. Strong command of quantitative, qualitative, and secondary research methodologies, with full research method neutrality is required. Demonstrated experience leveraging AI and LLMs to optimize audience insights functions is required.
- Language Requirements: Fluency in English is required.
Desirables:
- Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
- Relevant experience in UN/UNICEF/international organization.
- Experience in fundraising context.
- Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.
For every Child, you demonstrate...
UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
Familiarize yourself with our competency framework and its different levels.
UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.
Remarks:
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF is committed to fostering an inclusive, representative, and welcoming workforce.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.
Humanitarian action is a cross-cutting priority within UNICEF's Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.
Additional information about working for UNICEF can be found here.