The individual consultant will play a key role in translating audience insights, fundraising priorities, and performance data into effective content strategies and campaign execution. Working as part of a multidisciplinary team comprising the Virtual Hub Manager, Performance Marketing Specialists, Donor Journey Specialists, and Data Analysts, the selected candidate will help shape integrated content plans that support donor acquisition, engagement, and retention objectives across multiple markets.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

How can you make a difference? 

Under the guidance of the Fundraising Manager (Fundraising & Marketing Services-FMS), the individual consultant will play a key role in translating audience insights, fundraising priorities, and performance data into effective content strategies and campaign execution. Working as part of a multidisciplinary team comprising the Virtual Hub Manager, Performance Marketing Specialists, Donor Journey Specialists, and Data Analysts, the selected candidate will help shape integrated content plans that support donor acquisition, engagement, and retention objectives across multiple markets.
Key responsibilities include:
1.Serve as the content lead within the Virtual Hub, contributing to campaign planning and ensuring content strategies are informed by audience insights, donor behaviour, and performance data.
2.Partner with external creative agencies to develop and optimize fundraising assets for digital acquisition and retention campaigns across paid media channels, ensuring creative output aligns with strategic objectives and market needs.
3.Design, develop, and continuously improve content for donor journeys across key touchpoints, including email, video, and other digital engagement channels.
4.Collaborate closely with Country Offices and channel specialists to create integrated content ecosystems, ensuring alignment between paid, owned, and organic channels and a consistent donor experience.
5.Proactively source and curate stories, imagery, video footage, and programme content from UNICEF platforms, including WeShare and other internal repositories, transforming them into compelling fundraising narratives for diverse audiences and markets.
6.Strengthen content and fundraising capabilities across Country Offices by designing and facilitating workshops, providing guidance on digital fundraising content best practices, and supporting teams to adopt audience-centric approaches.
7.Work directly with Country Office communications, programme, and fundraising colleagues to identify content opportunities, develop content pipelines, and commission field-generated stories and assets that support fundraising priorities and local market growth.

If you would like to know more about this consultancy, please review the complete Terms of Reference here: Download File TMC0003016 ToR.pdf

To qualify as an advocate for every child you will have:

Minimum requirements:

  • Education:
    • Advanced (Master's) Degree in Marketing, Communications, Fundraising, Business Administration, or other related areas is required
    • Alternatively, a first-level university degree (Bachelor's degree or higher), in combination with additional qualifying 2 years of relevant experience, may be accepted in lieu of an advanced university degree
  • Work Experience:
    • A minimum of five (5) years of relevant professional experience in fundraising, marketing, advertising, or communications with a specific focus on developing content for digital marketing and social media campaigns or equivalent is required.
    • Relevant experience in developing content strategy and creative assets for target based digital fundraising campaigns is required.
  • Language requirement: Fluency in English is required

Desirables: Prior experience in a UN organization is desirable

  • Experience with creative tools like Canva is desirable

For every Child, you demonstate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):

Remarks:  If the TOR or financial proposal documents are not visible on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.

At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.