UNICEF Pakistan is looking for a passionate and results-driven Social & Behavior Change Specialist (Digital Communication) to join our Pakistan Polio team.If you're passionate about harnessing the power of digital communication to inspire behavior change and improve the lives of children, this is your opportunity to make a real impact. At UNICEF, we are committed to eradicating polio through sustained immunization efforts, meaningful community engagement, and evidence-based health communication. In this role, you will help strengthen UNICEF's digital presence, build public trust and support, and contribute to achieving lasting results for every child in Pakistan.Join us and be part of a team that's creating a healthier, safer future for every child.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to a Future

How can you make a difference?

The Digital Communication Specialist will lead the design and implementation of digital communication strategies to strengthen community engagement, address misinformation, and promote polio vaccination across Pakistan. Working closely with UNICEF, GPEI partners, government counterparts, and global teams, the specialist will develop and implement a sustainable digital engagement strategy tailored to Pakistan's evolving epidemiological context. Through targeted, multilingual digital campaigns for high-risk communities and close coordination with regional partners, including Afghanistan, the role will strengthen public trust, enhance the reach and effectiveness of digital engagement, and contribute to Pakistan's polio eradication efforts.

Key functions and accountabilities: 

  1. Improved Digital Communication
  2. Digital Media Management
  3. Advocacy and Partnership Building
  4. Capacity Building

If you would like to know more about this position, please review the complete Job Description here Download File Job Description Social Behavioral Change Specialist (Digital Communication) P3.pdf

To qualify as a champion for every child you will have…

Minimum requirements:

  • Education: An advanced university degree (Master’s degree or equivalent) in journalism, public relations, communications, media studies, digital marketing, social sciences, international relations, or a related field is required.
  • Work Experience: A minimum of five (5) years of relevant professional experience in digital communication, social media strategy, digital marketing, or a related area is required.
  • Proven experience in designing and implementing digital and social media strategies at the national or international level, preferably in a public health context, is required.
  • Demonstrated experience in managing digital content and social media platforms, including addressing misinformation and fostering community engagement, is required.
  • Skills:
  • Exceptional communication and interpersonal skills, with the ability to engage effectively with a wide range of stakeholders and partners are required.
  • Strong analytical skills, including the ability to interpret data, identify trends, and make evidence-based decisions are required.
  • Strong project management skills, with the ability to lead initiatives from conception to completion are required.
  • Strong knowledge of digital communication strategies, social media platforms, emerging trends, and digital advertising is required.
  • The ability to understand complex health or scientific information and translate it into clear, concise, and engaging content for a variety of digital platforms is required.
  • Language Requirements: Proficiency in English is required.

Desirables:

  • Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) or a local language is an asset.
  • Prior experience working with a UN agency or another international development organization is desirable.
  • Relevant experience working at the country level, particularly in development, fragile, or humanitarian contexts is desirable.
  • Experience in misinformation management, including the use of social listening and digital monitoring tools is desirable.
  • Experience working in public health, immunization, vaccination programmes, or polio eradication initiatives is desirable.
  • Experience leading national digital communication or social media strategies, including digital advertising campaigns, is an asset.
  • Experience working in Pakistan and/or supporting cross-border coordination initiatives is an asset.

For every Child, you demonstrate...

UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to including everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity. UNICEF is committed to fostering an inclusive, representative, and welcoming workforce.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Humanitarian action is a cross-cutting priority within UNICEF's Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.

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Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.