The Website, Editorial and Governance Section within UNICEF’s Division of Global Communication and Advocacy (DGCA) is seeking to hire a consultant with specialized web editorial, Content Management System, and Search Engine Optimization (SEO) expertise as well as knowledge of humanitarian communications and issues related to child rights and youth participation. The consultant will support digital communication and content development for Phase I of UNICEF’s “Child Rights, Safety and Inclusion in the Digital Environment” agenda, as well as rapid-response emergency and evergreen content priorities on unicef.org. The “Child Rights, Safety and Inclusion in the Digital Environment” area of work focuses on advancing children’s rights in the digital environment, including issues related to digital governance, artificial intelligence, online safety, platform accountability, children’s data rights, social media, digital inclusion, and the participation of parents, children and young people in decisions shaping digital spaces. The agenda requires the development of public-facing digital content that translates complex policy, advocacy and research materials into clear, engaging and accessible web products for global audiences.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to Future

How can you make a difference? 

The consultant will support digital communication and content development for Phase I of UNICEF’s “Child Rights, Safety and Inclusion in the Digital Environment” agenda, as well as rapid-response emergency and evergreen content priorities on unicef.org.

In addition, the consultancy will contribute to UNICEF’s broader web communications & humanitarian through the development of selected emergency-related editorial products supporting humanitarian response communications and evergreen content that strengthens key institutional, thematic and programme-related sections of unicef.org. The assignment requires superior editorial and writing skills, demonstrated expertise in web writing, content strategy, search optimization and emerging digital discoverability practices. All products developed under the consultancy will incorporate Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) approaches to strengthen visibility, discoverability and audience engagement across traditional search engines and AI-assisted search environments. The consultant will work closely with relevant Communication, Advocacy and Media focal points in New York, attending in-person events and workshops.  

Scope of Work: The consultant will develop a defined package of digital editorial products supporting Phase I of UNICEF’s “Child Rights, Safety and Inclusion in the Digital Environment” advocacy and communication agenda and a package of emergency and evergreen content initiatives. The consultant will research, write, edit, structure and optimize publication-ready web content in collaboration with DGCA focal points, programme and research specialists, advocacy and communication colleagues. All content will be produced in accordance with UNICEF editorial standards and digital best-practices.

If you would like to know more about this consultancy's expected deliverables, please review the complete Terms of Reference here: Download File TOR Web Editorial Consultant.pdf

To qualify as an advocate for every child you will have… 

Minimum requirements:

  • Education: Master's degree in Communications, Journalism, Digital Communications, International Relations, Development Studies, Public Affairs, Marketing, or a related field.
  • Work Experience: Minimum five years of progressively responsible professional experience in digital and editorial communications, content strategy, journalism, or a related field.
  • Experience supporting communication products during humanitarian emergencies and/or working in fast-paced news or crisis communication environments is an asset.
  • Skills: Exceptional writing, editing and storytelling skills in English is essential.
  • Experience planning and producing web landing pages, feature articles, explainer content, campaign pages and other digital products.
  • Strong understanding of UNICEF’s digital editorial standards, audience engagement and content strategy. -Ability to work collaboratively with subject-matter experts and translate technical information into content for public audiences.
  • SEO, GEO and AEO expertise Demonstrated expertise in Search Engine Optimization (SEO), including keyword research, search intent analysis, metadata optimization and internal linking strategies is essential.
  • Familiarity with emerging discoverability practices, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
  • Experience deploying SEO/GEO/AEO tactics effectively within an international, multi-site web environment.
  • Experience using analytics and search-performance insights to inform content development and optimization.
  • Digital platforms and analytics Experience using Drupal content management systems (CMS) is essential.
  • Experience using web analytics and performance measurement tools, including Google Analytics (GA4), is essential.
  • Ability to interpret audience analytics and develop actionable content recommendations.
  • Language Requirements: Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.
  • Subject area knowledge: Knowledge of child rights, youth participation, international development, digital governance, online safety and related policy and advocacy issues.
  • Desirables: Prior work experience with UNICEF or other UN organization is an asset • Knowledge of child rights, international development, digital governance, online safety and related policy and advocacy issues.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):

  • An up-to-date TMS profile and curriculum vitae (CV)
  • Cover letter
  • A separate financial proposal (only acceptable in the format of the linked template) Download File Financial proposal xxx4672.xlsx

Remarks:   If the TOR or financial proposal documents are not visible on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.

At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.