UNICEF’s Office of Innovation (OOI) needs a Graphic Design Lead to own the visual and motion identity of its partnership and communications work, and to make that work findable wherever audiences now look: search engines, social platforms and AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. The consultant will build a unified visual and motion system across OOI’s priority initiatives, produce high-impact assets for partners, donors and the public, and set the production standards that make every image, animation, video and data visual accessible, machine-readable and credible. The assignment is time-bound, with defined, measurable deliverables from December 2026 to June 2027.
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, the right to Future
How can you make a difference?
Embedded in the Partnerships & Communications team, the Graphic Design Lead will:
• Lead the visual and motion identity. Set and govern a coherent OOI visual system, aligned with UNICEF global brand standards, across priority initiatives, hubs and the portfolio.
• Design for discoverability (GEO and SEO). Produce visual and motion content structured to be indexed, understood and cited by search and generative AI engines: descriptive file naming, alt text, captions, transcripts, on-image text kept in live text, structured data (ImageObject/VideoObject schema) and optimised formats (WebP/AVIF, compressed video).
If you would like to know more about this consultancy, please review the complete Terms of Reference here:
TOR Graphic Design Consultant.pdf
To qualify as an advocate for every child you will have…
Minimum requirements:
- Education: Bachelor's degree in Graphic Design, Visual Communication, Motion Design, Multimedia/Digital Design, Fine Arts or a related field. A Master’s degree is an asset.
- Work Experience: Minimum 10 years of professional graphic and motion design experience, including at least 3 years in a lead, art direction or creative direction role. Experience with international organisations, the UN system, NGOs, tech or innovation brands.
- Language Requirements: Fluency in English. Knowledge of another UN official language (Arabic, Chinese, French, Russian or Spanish) is an asset.
- Skills:
• Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, After Effects, Premiere Pro) and Figma • Motion design for web and social: Lottie, short-form vertical video, captioning and subtitling
• Visual content optimised for search and AI answer engines: alt text, metadata, schema markup, image/video SEO, Core Web Vitals-friendly formats
• Data visualisation and infographic design
• Accessible design to WCAG 2.2 AA
• Brand governance, template systems and creative briefing
- Desirables: Experience with generative AI design tools under responsible use policies; C2PA Content Credentials; Canva brand kits; 3D or Rive; knowledge of UNICEF ethical guidelines for imagery of children; knowledge of OOI focus areas (AI in Play, Venture Fund, Femtech, Climate and Blockchain Ventures, and UNICEF Gaming.).
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):
- An up-to-date TMS profile and curriculum vitae (CV)
- Cover letter
- A separate financial proposal (only acceptable in the format of the linked template) Financial proposal xxx7228.docx
- Technical proposal requirement: Portfolio link (graphic and motion work) and a note of max. 2 pages setting out the candidate’s approach to making visual and video content discoverable in search and AI answer engines.
Remarks: If the TOR or financial proposal documents are not visible on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Additional information about working for UNICEF can be found here.