Fund Raising Officer (Digital), NO-1, UNICEF, Brasilia, Brazil

Under the supervision of the Marketing Specialist, the Digital Fundraising Officer, in close collaboration with the other Individual Donors Program team members, develops, implements and evaluates the fundraising activities through digital means aimed to acquiring new donors and leads, optimizes the retention of existing donors and optimizes the value of the donors.

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Position

Under the supervision of the Marketing Specialist, the Digital Fundraising Officer, in close collaboration with the other Individual Donors Program team members, develops, implements and evaluates the fundraising activities through digital means aimed to acquiring new donors and leads, optimizes the retention of existing donors and optimizes the value of the donors.

Summary of key functions/accountabilities:

1. Planning and organizing

- Contribute towards the preparation of the Annual Digital Fundraising work plan that is part of the Fundraising Annual Work-plan by forecasting income and expenses derived from this channel, establishing key performance indicators and provide relevant information on digital fundraising opportunities and trends.

- Develop, follow up and monitor the agencies and supplier's contracts and payments.

- Under the technical supervision of the Communication Officer – Digital Media, liaises with the Communication Team for an optimum implementation of social networks in support of fundraising activities and a timely and efficient presence of fundraising related contents within the institutional webpage.

2. Implementation

- Undertake the implementation of the digital fundraising activity plan aimed to acquire new one-off and pledge donors as well as leads to be later converted into pledge. Establish a working relationship with the agencies specialized in paid media, content creation, donation page and others in order to assure the planned results. Adapt contents to a digital format, gather pictures and videos to be embedded within the donation website. Implement AB testing for constant improvement.

- Responsible for the donation webpage and other digital fundraising platforms according to the implementation of different digital fundraising campaigns. Assure that the platforms meets the required security protocols according to UNICEF requirements.

- Coordinate the process of new content creative as well as the adaptation of existing ones to a proper format, gathers pictures and videos to be embedded within the donation website and implements AB testing for constant improvement.

3. Monitoring

- Monitor the performance of the different activities implemented as part of the digital fundraising activity plan. Alert on underperforming and over performing activities for an optimized implementation of the digital investment.

- Prepare weekly performance reports according to the plan and maintain an historical record of digital activities implemented and it performance against objectives. Analyze different digital tools (paid media, landing page optimization, remarketing, A/B test, etc.) for an optimum implementation of the digital fundraising activity plan and advices on the best options to incorporate as digital infrastructure.

    
4. Developing strategies

- Work together with the Direct Marketing Officer in order to develop strategies and translate them into action plans in order to maximize the impact of the digital activities for fundraising. In this sense the Digital Fundraising Officer should focus on both acquisition, retention and optimizing the value of the donor database.

Qualifications of Successful Candidate

Education

-First level University degree (BSc) in Marketing, Advertising, Communication Sciences or Computer Sciences.

Experience

- At least 1 year of proven professional experience in e-commerce, online marketing or direct marketing. Additional years of experience and experience in digital fundraising are strong assets.
- Knowledge of SEO (Search Engine Optimization), remarketing, social media, and analytics software.
- Knowledge of content creation is an asset.

Language Requirements

- Fluency in English and Portuguese required. Knowledge of Spanish will considered as an asset. Knowledge of an additional UN Language (Arabic, Chinese, Russian) is considered an asset.

Competencies of Successful Candidate

Core Values

• Commitment
• Diversity and Inclusion
• Integrity

Core competencies

• Communication (II)
• Working with People (II)
• Drive for Results (II)

Functional Competencies

• Relating and Networking (II)
• Persuading and Influencing (II)
• Planning and Organizing (I) 
• Entrepreneurial Thinking (I)  
  
  

Note: Please note that this Vacancy Announcement is open for competition to Brazilian nationals only.

In relation, please note that all candidates who wish to apply to this Vacancy Announcement are requested to prepare and submit their respected UNICEF applications in English language.

To view our competency framework, please click here. 

UNICEF is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all religious and ethnic backgrounds, representing the diversity of Brazil, such as black and indigenous people, to apply to become a part of our organization. Candidates will be treated equally regardless of gender, sexual orientation, special needs, social and HIV/aids status. UNICEF is a smoke-free environment.