Local consultancy for providing media monitoring services

In order to be aware of current children issues it is essential to know how children are portrayed in media on a daily basis. Media monitoring is an excellent tool for UNICEF, governmental and non-governmental partners to ensure access to relevant information on children issues. Services of this kind help identify current interest of media outlets in child rights issues, journalists that respect principles for reporting on children and the ones that disregard child rights. Daily media monitoring represents an excellent tool to assess the manner in which UNICEF work and children are reflected in media: issues regarding children, picked up themes from UNICEF work, accuracy of coverage of specific vulnerable groups, etc. Also, it helps in better responding to various media information needs and reporting about UNICEF activities, as well as to identify journalists interested in covering children issues. In this context, UNICEF is looking to contract a company to provide media monitoring services.

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Assignment

In order to be aware of current children issues it is essential to know how children are portrayed in media on a daily basis.

Media monitoring is an excellent tool for UNICEF, governmental and non-governmental partners to ensure access to relevant information on children issues.

Services of this kind help identify current interest of media outlets in child rights issues, journalists that respect principles for reporting on children and the ones that disregard child rights.

Daily media monitoring represents an excellent tool to assess the manner in which UNICEF work and children are reflected in media: issues regarding children, picked up themes from UNICEF work, accuracy of coverage of specific vulnerable groups, etc. Also, it helps in better responding to various media information needs and reporting about UNICEF activities, as well as to identify journalists interested in covering children issues.

In this context, UNICEF is looking to contract a company to provide media monitoring services.

Assignment Tasks

The company will have to complete the following specific tasks:

1. Preparation and sending a link to a certain UNICEF mail list, a web-based daily press clipping by 10:00 AM which includes:

• Transcripts of main news and mentioned relevant with scanned copy of the material and basic information such as: media, title, author, page, circulation, relevant publications.

• Translated summaries in English (3 tо 5 main topics of the day).

   

2. Daily monitoring of the following media:

• National daily newspapers
• National weekly newspapers
• National monthly editions: mass and specialized magazines (life style, parenting, international relations, business etc.)
• Online news agencies

• National radio and TV stations

   

3. Preparation of monthly media report
4. Preparation of annual media report
5. Preparation of media reports on public events and campaigns organized by UNICEF Azerbaijan (will be preliminary defined as names, key words, and etc.)

Expected Deliverables

The company will provide UNICEF with four regular written analysis reports as follows:

1. Qualitative analysis reports (monthly and annual)
2. Standard media monitoring report (monthly and annual)
3. Comparative analysis (monthly and annual)
4. UNICEF Message Penetration (monthly)
5. Ad-hoc media reports on public events and UNICEF’s communication campaigns

The comparative analysis should include different UN agencies defined by the agency and UNICEF and should look into the content concerning social issues/children.

In the monthly and annual report, for each issue/message, UNICEF requires the company to analyze:

• number of stories,
• prominence, tone (positive/negative);
• whether the coverage includes key UNICEF messages,
• quotes from UNICEF spokespeople;
• quotes from UNICEF Goodwill Ambassadors or celebrity partners.

UNICEF is interested in tracking the following broad sets of issues media:

Coverage and discussion of key messages related to UNICEF’s work in the organization’s ‘focus areas’: child poverty and social protection system; equity, malnutrition, pre-school education, early child development, education, juvenile justice, child care reform, children with disabilities, children living and working on the streets, violence against children, child mortality, perinatal health, child rights monitoring, youth participation

Campaign related messaging – each UNICEF campaign comes with specific key messages that should be tracked along the generic messages.

Qualifications of Successful Candidate

• At least 5 years of experience in media monitoring, including quantitative and qualitative analysis;
• Experience in providing media monitoring for international organizations, UN Agencies is an asset;
• User friendly format of reports;
• Easy to use platform for online;
• Data base of national newspapers, magazines, main radio stations, national TV channels and web based media monitored;
• Excellent skills in English, Azerbaijani and Russian
• Demonstrated ability to meet deadlines and work under pressure to produce reports;
• Flexibility in responding to the needs of the contracting agency;

Please indicate your ability, availability, unit and total price in AZN (Azerbaijan manat) for services delivered per month/ year.  Note that failure to quote in this currency will invalidate your offer;

When submitting the offer please provide the following:  

• A list of newspapers, radio and TV stations, online media and social media monitored;
• Model of daily bulletin;
• Model of social media monitoring
• A testing report of daily media monitoring bulletin for the 20 April 2017 for the word “child”;
• Specify time to respond to urgent requests

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.