Communication Officer (Social Media and Advocacy), NOB, Amman, Jordan

Digital and social media are increasingly becoming an effective advocacy platform globally and in Jordan. In addition to generic responsibilities assigned to the post, the NOB Communication officer will specifically focus on strengthening partnerships with key local digital and social media influencers networks and individuals, and provide regular guidance to Comms Unit and Rep’s office on political, economic, social and developmental issues in support of UNICEF Jordan’s communication & Advocacy through digital and social media for the well-being of all children and youth in the country.

UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world.

Purpose for the job:  

Digital and social media are increasingly becoming an effective advocacy platform globally and in Jordan.  In addition to generic responsibilities assigned to the post, the NOB Communication officer will specifically focus on strengthening partnerships with key local digital and social media influencers networks and individuals, and provide regular guidance to Comms Unit and Rep’s office on political, economic, social and developmental issues in support of UNICEF Jordan’s communication & Advocacy through digital and social media for the well-being of all children and youth in the country.

How can you make a difference? 

1. Media and advocacy

Network strengthened with key media and social media influencers, and regular guidance provided to Comms Unit and Rep’s office on political, economic, social and developmental issues in support of UNICEF Jordan’s communication & Advocacy strategy for the well-being of all children and youth in the country.

Duties & Tasks

• Supports supervisor in networking with key influencers, and gathering information on political, economic, social and developmental issues in the country that will support UNICEF’s advocacy goals for the well-being of all children and youth in the country.
• Recommend appropriate information and communication materials for use in media, and other advocacy and communication activities; recommend the appropriateness, quality and dissemination of printed and audio-visual materials.
• Maintain and update media relations contact list/database. Ensure rapid and accurate information dissemination to the media.
• Assist in developing and maintaining close collaboration with mass media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
• Recommend established contacts, networks, resources and processes to support communication activities.

2. Communication materials

Ensure that the production of communication products and materials is timely executed and followed up to support country communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.

Duties & Tasks   

• Implement the tasks in the country communication work plan and strategy as assigned.
• Gather content and coverage of relevant country efforts to identify effective relevant country programme activities and results. Develop complementary, country specific and local community materials and activities.
• Produce advocacy and communication materials (e.g. briefing notes, images, video. Web pages etc.) that meet the country and global standards as set out in the Communication Toolkit.
• Assist in drafting and editing articles, press releases, human interest stories and other advocacy/information materials for both web-based and traditional media, as appropriate.
• Follow up on the production of advocacy and communication materials (e.g., films, videos, audio-visuals, etc.), and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design etc.) to meet standards as set out in the Communication Toolkit.
• Establish or maintain an up-to-date documentation centre for communication materials including publications, press releases and clippings, photographs, audio-visual materials, web resources etc.

3. Monitoring and evaluation

Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts. Ensure results and reports are prepared and shared on a timely basis.

Duties & Tasks

• Contribute to developing an advocacy and communication strategy by coordinating appropriate audience research and compiling and analysing relevant data.
• Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of media materials. Maintain a library of coverage (clippings, coverage etc.)
• Monitor the public perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization.
• Assist in providing feedback to DOC on the use and appropriateness of global communication materials such as publications, images and multimedia products.
• Ensure good quality data collection, analysis and evaluation and reporting to ensure effective communication strategies, planning and effective and efficient advocacy.
• Undertake lessons learned review of successful and unsuccessful communication experiences as directed by supervisor.

4. Celebrities, partners and special events

Ensure that the Country Office’s contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), are maintained and further developed, whose support is essential to/can assist in achieving the advocacy and communication objectives and who support and are able to actively participate in special events and activities that further the country programme goals.

Duties & Tasks

• Help organize and generate public support for special events and activities to promote country programme goals.
• Assist in developing and maintaining close collaboration with mass media, as well as with groups and organizations whose support is essential to the achievement of advocacy and communication objectives.
• Maintain and update celebrity and partner contact lists/database for country office.
• Monitor/document process and effectiveness of working with these individuals/organizations.
• Prepare background communication and promotional materials for briefings and visits of media, Goodwill Ambassadors, donors, National Committee representatives and other special interest groups. The task includes preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and assisting in the planning, logistics and administrative arrangements.

To qualify as a/an [champion or advocate] for every child you will have…

• University degree in Communications, Journalism, Public Relations or other related social science field is required.
• A minimum of two years practical professional work experience in communication, print and broadcast media, or interactive digital and social media.
• Field work experience is an added value
• Background/familiarity with Emergency situations is an added value
• Fluency in Arabic and English is required

For every Child, you demonstrate…

Our core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

This position is classified as “rotational” which means the incumbent is expected to rotate to another duty station upon completion of their tour of duty,

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified candidates from all backgrounds to apply.