Marketing Assistant Acquisition, GS-6, Brasilia, Brazil

Under the supervision of the Direct Marketing Officer (NO1), the assistant will be responsible to perform specialized support tasks to assist in the strategies and implementation of Face to Face and other fundraising acquisition channels.

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Position

Under the supervision of the Direct Marketing Officer (NO1), the assistant is responsible to perform specialized support tasks to assist in the strategies and implementation of Face to Face and other fundraising acquisition channels.


Summary of key functions/accountabilities

1. Implementation of the Face to Face and other acquisition campaigns

- Under the orientation of the Direct Marketing Officer, plan, manage, implement and report the Face to Face campaigns with the objective to acquire new donors;

- Assist in the definition of objectives, strategies, contents, design, components of the marketing mix and timing of the face to face, DRTV and other acquisition channel as requested by the supervisor;

- Work with teams and partners to maintain the quality of the services delivered and ensure that productivity (quantity) meets the goals forecasted;

- Make sure that the face to face agencies are working in the proper environment and with the proper target, in order to bring the best donor profile into our data base;

- Find opportunities to fundraise for emergencies in face to face campaigns;

- Improve donor’s fulfilment by sharing and analyzing reports and supporting agency on the procedures to stimulate best practices;

- Reduce “no show” rates by supporting agencies by sharing reports, analysis and suggesting improvements;

- Research and testing new and innovative ways of work in order to improve quality in results and to simplify procedures of processing the donations, such as new and simpler ways to charge the donations;

- Improve quality in data collection such as e-mail addresses and opt-in for annual automatic upgrade by sharing results and supporting the implementation of trainings for the team;

- Plan and project volumes and produce the material that supports facers;

- Monitor the progress of the decisions and action plans based on outcome of items above; carry workflow of activities and maintain a proper information’s flow;

2. Suppliers relationship

- Assist and support in developing, drafting and maintaining contracts information, monitoring reports and relationships with current and new Face to face providers, to strengthen results, in order to increase the income level;

- Assist the development of new providers and follow up biding processes with Operations Sector;

- Maintain close technical collaboration with current face to face Services providers;

- Assist in drafting and editing contracts, amendments and other documents as appropriate;

- Ensure that the providers’ payments are due, and delivered on time; 

3. Monitoring and Evaluation

- Monitor and evaluate the implementation of face to face campaigns to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of each campaign materials;

- Supporting and monitoring of the level of fulfilment and success in donations processing, analyzing and studying the best way to improve it;

- Return on investment and budget analysis and control. Assist in the reallocation of resources, calculation of campaign goals and marketing metrics related to face to face;

- Undertake lessons learned review of successful and unsuccessful campaigns;  

4. Contributions for other RM&P channels and activities to assure the best results in terms of acquiring new donors

- Contribute with the acquisition activities generated by the sector, giving support to every action that generates the acquirement of new donors;

- Interact with colleagues responsible for operational and processing activities to ensure the correct functioning of the data base existing processes in order;

- Coordinate the work and provide orientation to the staff that provides trainings, and run the motivation program for the F2F teams;

- Contributing for art’s creation, design and production of acquisition materials, according to the strategies of the campaigns;

- Work together with the corporate team in order to implement the acquisition of new donors originated by the “pathways ways to pledge” activities and events;

5. Assignments of additional administrative duties and responsibilities

- Assist the preparation of periodical fundraising reports, monitor and maintain control of records;

- Develop, organize and maintain up-to-date data, information, record documents and control plans for the monitoring of project implementation; maintains library of fundraising reference materials;

- Ensure completion of PAS by deadlines;

Qualifications of Successful Candidate 

Education

- Completion of secondary education is a requisite;

- Specialized training in Direct Marketing or Private Fundraising is required;

- It will be considered an advantage to have a technical or a university degree in fields relevant to the job.

Experience

- Six (6) years of progressively responsible work experience in Direct Marketing or Private Fundraising is a requisite.

-Experience in direct dialogue sales is required.

Language

- Fluency in Portuguese and English is required. Knowledge of an additional UN Language (Arabic, Chinese, Russian, and Spanish) is considered an asset.

Competencies of Successful Candidate

Core Values

• Commitment
• Diversity and Inclusion
• Integrity

Core competencies

• Communication (II)
• Working with People (II)
• Drive for Results (II)

Functional Competencies

• Analyzing (II)
• Applying technical expertise (II)
• Planning & Organizing (II)
• Following Instructions and Procedures (II)

To view our competency framework, please click here. 

In relation, please note that all candidates who wish to apply to this Vacancy Announcement are requested to prepare and submit their respected UNICEF applications in English language.

 
 
*Only shortlisted candidates will be notified.

UNICEF is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all religious and ethnic backgrounds, representing the diversity of Brazil, such as black and indigenous people, to apply to become a part of our organization. Candidates will be treated equally regardless of gender, sexual orientation, special needs, social and HIV/aids status. UNICEF is a smoke-free environment.