Social Media Officer, (NO-A), TA 6 months, N'Djamena, Chad #00109084

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.

PURPOSE OF THE JOB

Assists in planning, implementing, monitoring and evaluating an advocacy and communication strategy to get children’s and women’s issues into the public domain, especially on digital platforms, strengthen political will in support of UNICEF's mission and objectives in the country, and enhance the organization’s credibility and brand.

KEY END-RESULTS

1.            Online communication strategy: UNICEF Chad social media channels are regularly updated with new content, interactions with followers established and online reputation management performed as per requirements. Key influencers and potential partners to help amplify UNICEF messages are identified and engaged on regular basis. Social media marketing plans are produced and implemented in order to promote key campaign/content.

2.            Content production: The production of communication products and materials are timely executed and followed up to support country online communication strategy, regional and global digital campaigns and priorities, and to support resource mobilization as set out in the work plan.

3.            Campaign development and implementation: Effective and timely professional assistance is provided in developing, implementing and monitoring & evaluating digital campaigns. Relations with creative agencies and other vendors are managed in an effective and constructive way in order to achieve high quality results.

4.            Monitoring and evaluation: Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country communication efforts, including campaigns and social media presence. Results and reports, using analytic tools, are prepared and shared on a timely basis.

KEY ACCOUNTABILITIES and DUTIES & TASKS 

Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results.

1.            Online Communication Strategy:

Ensure that UNICEF Chad social media channels are regularly updated and contribute to create a discourse around key priority areas, engaging in the discussion millennials, middle class, key influencers, donors, media and other key stakeholders.

Duties & Tasks

a)            Monitor and track social media networks to analyze feedback from users and provide them with more information when required.

b)            Keep UNICEF’s social media channels up-to-date.

c)            Identify key influencers and partners that can help amplify UNICEF’s voice and interact with them on regular basis.

d)            Support online reputation management.

e)            Design and implement online marketing plans for social media.

f)             Contribute to the development of the UNICEF Chad website management strategy, including the building of internal systems and processes to facilitate the website’s development, expansion and promotion, based on the needs of the country programme.

g)            Maintain an overview of all content of the website, providing continuous editorial maintenance as well as soliciting, editing and uploading fresh content from the field and programme sections.

2.            Content Production:

Ensure that the production of communication products and materials for social media channels and other digital platforms is timely executed and followed up to support country online communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.

Duties & Tasks  

a)            Implement the tasks in the country online communication work plan and strategy as assigned.

b)            Gather content and coverage of relevant country efforts to identify effective relevant country programme activities and results. Develop complementary, country specific and local community materials and activities.

c)            Produce advocacy and communication materials (e.g. images, videos, Facebook posts, tweets, photo galleries, social media packages, etc.) that meet the country and global standards as set out in the Global Communication Strategy.

d)            Assist in drafting and editing content for social media, as appropriate.

e)            Establish or maintain an up-to-date documentation centre for communication materials including publications photographs, audio-visual materials, web resources etc.

f)             Recommend appropriate information and communication materials for use on social media platforms.

g)            Recommend established contacts, networks, resources and processes to support online communication activities.

h)            Develop and maintain close collaboration with the regional office and headquarters, as well as with photographers, writers, videographers and other institutional contractors in relation to the web/digital platforms management.

3.            Campaign Development and Implementation:

Provide assistance to develop, implement and M&E digital campaigns, ensuring regular contact with creative agencies, vendors, partners involved in campaigns is established.

Duties & Tasks  

a)            Produce concept notes and briefings for the selection of creative agencies to be engaged in the design of digital campaigns or for the development of campaign concepts. 

b)            Coordinate inputs from programme sections and make sure the narrative of the campaigns is aligned with UNICEF Chad priorities. 

c)            Liaise with agencies and partners and provide the information required.

d)            Give inputs to improve creative proposals and online media plans in order to amplify the impact of the campaigns.

e)            Follow up campaign implementation and performance.

f)             Elaborate monitoring reports using social media analytic/listening tools and assist in the evaluation process, by working on creating TOR, establishing indicators, doing desk reviews and other tasks as required.

4.            Monitoring and evaluation

Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country online communication efforts. Ensure results and reports are prepared and shared on a timely basis.

Duties & Tasks

a)            Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of online/social media materials. Maintain a library of coverage (clippings, coverage etc.)

b)            Monitor the public perception of UNICEF on digital platforms and recommend appropriate action to maintain a positive image for the organization and support to the issues it promotes. For this the use of social media analytic/listening tools will be required.

c)            Ensure good quality data collection, analysis and evaluation and reporting to ensure effective communication strategies, planning and effective and efficient advocacy.

d)            Produce reports in order to measure and optimize social media marketing and brand positioning.

e)            Undertake lessons learned review of successful and unsuccessful communication experiences as directed by supervisor.

To qualify as an advocate for every child you will have…

University degree in Communications, Journalism, Public Relations or related field.

One year practical professional work experience in communication, print and broadcast media, or interactive digital media.

Field work experience (for NO)

Background/familiarity with Emergency situations.

Fluency in French and English is required.

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

The competencies required for this post are :

•  Formulating Strategies and Concepts  [ I ]    •  Relating and Networking   [ I ]  

•  Persuading and Influencing    [ I ]                •  Applying Technical Expertise   [ I ]                       

•  Learning and Researching   [ II ]                  •  Planning and Organizing  [ II ]             

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

N'Djamena is a non-family duty station.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.