GLOBAL INDIVIDUAL GIVING ADVISOR

Reports to (role)

Head of Foresight, Resource Mobilization Division (REM)

What we do

The International Committee of the Red Cross (ICRC) responds to worldwide humanitarian needs through its global network of delegations. The ICRC is an impartial, neutral and independent organization whose exclusively humanitarian mission is to protect the lives and dignity of victims of war and other situations of violence and to provide them with assistance.

In order to ensure predictable, sustainable and quality funding for its operations, the ICRC has set itself the goal to diversify the source of income, increasing the share from private fundraising streams and developing high-value partnerships and strategic collaborations. In a context of evolutions in the external environment and volatile humanitarian funding, private sectors actors have become essential partners for providing resources beyond cash.

The Foresight pillar is part of the Resource Mobilization Division in the Financial Resources & Logistics Department of the International Committee of the Red Cross (ICRC).

Purpose

The Foresight team drives and informs private sector engagement to diversify and maximize ICRC’s income from private and public sources. In collaboration with National Societies, we advise the ICRC on how to maximize the potential of private and public partnerships and philanthropic giving to deliver its mandate. The purpose of the Global Individual Giving Advisor is more specifically to: 

1. Optimize and plan for the growth of ICRC’s existing individual giving programmes in Switzerland and Brazil.
2. Provide a framework and co-ordination function within which to engage National Societies in individual giving initiatives for and with the ICRC.
3. Lead the ICRC’s global approach to Individual Giving, including digital fundraising, to ensure Individual Giving represents an increased proportion of ICRC’s overall income. Develop and implement a global strategy that includes new market entry and National Society fundraising capacity development to help Movement components maximize their fundraising through investment in high potential and strategic markets.

Accountabilities & Functional responsibilities

• Optimize and plan for the growth of ICRC’s existing individual giving programmes (including digital) in Switzerland and Brazil including lead the planning process for existing individual giving processes, ensuring that initiatives align with the overall REM strategy.
• Lead the improvement or development of individual giving measuring and reporting including in donor segmentation, campaign process development, and in the development and analysis of metrics and KPIs to ensure sufficient management information is generated and shared.
• Identify opportunities to acquire new supporters, oversee individual fundraising campaigns, working across teams to ensure integration with other channels and to reach set goals.
• Optimize current individual giving income streams e.g. direct marketing and digital, and identify new opportunities to acquire supporters and convert donors to regular giving.
• Build a culture of individual giving which focuses on engaging new audiences as part of the ICRC REM strategy, and identifies opportunities to engage supporters across the organization.
• Lead and inspire cross functional colleagues.

Additional responsibilities

• Ensure testing and pilots within existing individual giving activities, manage supplier relationships and lead market colleagues in developing plans for improving donor loyalty and upgrade etc.
• Communicate with National Society Heads of Individual Giving to ensure full transparency of the ICRC individual giving portfolio, including sharing campaign approaches that can be replicated or co-ordinated and to ensure that learning together from results.
• Lead the ICRC’s global approach to individual giving, including digital fundraising, to ensure support for the ICRC in diversifying its funding portfolio.
• Develop and implement a multi-channel global individual giving strategy that includes new market entry and National Society fundraising capacity development to help Movement components maximize their fundraising through investment in high potential and strategic markets.
• Support the development of an investment plan for priority countries in which ICRC REM is engaged, including working with National Societies to ensure stakeholders are fully supportive of ICRC fundraising activities.
• Develop tests, pilot new initiatives and work across the ICRC (particularly with digital communications teams) to roll out individual giving and digital fundraising globally either through National Societies or directly.
• Monitor global individual giving developments, including digital, maintaining relationships with key stakeholders in National Societies, similar organisations and within the sector.
• Work closely with ICRC communications colleagues to generate private sector marketing materials that can be systematically used for ICRC fundraising programmes and routinely shared with National Society fundraising colleagues.
• Provide a framework and co-ordination function within which to engage National Societies in individual giving initiatives for and with the ICRC.
• Support existing initiatives e.g. Luxembourg Red Cross, to ensure colleagues have the requisite materials and co-ordination within the ICRC to enable their campaigns to proceed.
• Using research and benchmarking and relationship building, identify opportunities to pursue individual giving campaigns together with National Societies.
• Explore opportunities and lead in the co-ordination of multi-country individual giving campaigns, focused on a particular theme or emergency appeal in which the ICRC is active.
• Lead the ICRC in Movement individual giving initiatives, providing guidance and expertise and supporting in collaboration e.g. communities of practice.
• Help to ensure a strong understanding and acceptance of individual giving within resource mobilization and the ICRC more broadly.
• Ensure the head of resource mobilization has the necessary resources to advocate for further investment in individual giving.
• Work closely with market colleagues to ensure the necessary skills and expertise exist within the ICRC to be able to deliver individual giving programmes globally.

People management responsibilities

Directly supervise 1-2 staff

Relationships

• Internally, interacts transversally across REM and with concerned units e.g. Communications, MOUV, Operations
• Externally, interacts mainly with National Society counterparts and leadership, as well as concerned IFRC colleagues. Maintains working relations with other international agencies in the humanitarian and development sector.

Certifications / Education required

• University degree or equivalent qualification in marketing, communications, fundraising, development economics, or similar field.
• Fluent in English
• Intermediate capability in another language an asset e.g. French, German, Portugese and Spanish, an asset.

Professional Experience required

• Experienced fundraiser with a minimum of eight years' experience in direct marketing, individual giving and/or fundraising
• Experience in leading both acquisition and retention activity, with extensive focus on monthly giving and who has worked in a complex multi-channel campaign environment that includes direct dialogue (F2F, D2D and TM), digital, direct mail, and - ideally - DRTV.
• Experience in developing multi-channel plans for an individual giving programme in a national or international context.
• Experience in finding new ways of fundraising and adapting existing methods to new and different contexts.
• Experience of managing large investment budgets and managing agencies and suppliers
• Significant hands-on experience in the design & management of individual giving techniques including direct mail, digital, telemarketing, face to face and DRTV.
• Experience or understanding of new market entry an asset.

Desired profile and skills

• Ability to manage multiple priorities for different stakeholders
• Project management and co-ordination, particularly across multiple countries and with national offices.
• Data driven with strong analytical, numerical and problem solving skills
• Entrepreneurial and resourceful (willing to try, test, and take calculated risks)
• Ability to work in a multi-cultural environment

Additional information

Location :                          Geneva

Type of contract :              Open ended

Activity rate :                     100%

Estimated start date :       ASAP

Application deadline :      05.05.2019