Digital Communication Expert - (for the Nationals of North Macedonia only)

UNICEF in North Macedonia seeks a digital communication expert, to manage the UNICEF’s local digital communication channels, provide editorial planning and day to day updating of the Country Office websites in both Macedonian and English Language The purpose of this assignment is to strengthen the Country Office’s digital presence in both English and Macedonian, including through amplifying the voices of young people and leveraging digital influencers.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child

UNICEF in North Macedonia seeks a digital communication expert, to manage the UNICEF's local digital communication channels, provide editorial planning and day to day updating of the Country Office websites in both Macedonian and English Language.

The purpose of this assignment is to straighten the Country Office's digital presence in both Macedonian and English Language, including through amplifying the voices of young people and leveraging digital influencers.  

How can you make a difference?

The Digital Communication expert will be responsible for supporting the creation and crafting of compelling digital content to engage English and Macedonian language audiences in a dynamic, interactive and meaningful way to help achieve UNICEF’s advocacy objectives.

She/he will help plan and implement the editorial calendar for the Macedonia and English language website and social media channels (Twitter, Facebook, YouTube and Instagram). This work will involve curating content, editing this content for platforms, planning and implementing social media marketing campaigns.

The contractor will also assist to “localize” social media content created by UNICEF Headquarters to make it directly relevant for audiences in North Macedonia.  She/he will be responsible for ongoing monitoring of digital key performance indicators (KPI) and web/social media analytics tools.

Working under the direct supervision and guidance of the Communication Officer, the Digital Communication expert will be fully provided with opportunities to be creative, innovative and drive new ideas.

SPECIFIC Responsibilities:

CONTENT PRODUCTION and WEBSITE

-  In collaboration with the Communication Officer, oversee the day-to-day updating and monitoring of the Digital Editorial Calendar, ensuring it is aligned with national priorities;
-  Manage the UNICEF North Macedonia English and Macedonian language website. This includes publication of new content, ensuring data/statistics are updated and other relevant content is published on time; 
-  Work with country office programme colleagues to identify and develop human interest stories, photos essays, blogs, video and other digital materials for web and social media channels in line with the editorial calendar;
-  Regularly come up with ideas for engaging social media content, especially those that include amplifying the voices of children and youth, working with relevant colleagues to assess feasibility;
-  Actively participate in meetings, helping guide digital editorial processes;
-  Help develop and implement informed, cross-platform social media and digital marketing strategies and support management to make informed decisions regarding digital strategy;
-  Monitor and moderate social media channels, flagging risk and opportunities to deepen engagement; 
-  Identify new digital tools and best practices and how these can be most effectively applied to deepen engagement with supporters;
-  Keep track of efforts and activities of other UN agencies, non-profits and competitors;

SOCIAL MEDIA

-  Evaluate and update current Country Office social media strategy;
-  Implement updated social media strategy;
-  Ongoing day to day management of CO social media channels in English and Macedonian;
-  Liaise closely with Regional Office and HQ colleagues to curate social media content relevant to local audiences;

DIGITAL INFLUENCER OUTREACH

-  In collaboration with the Communication Officer, undertake an assessment of national digital influencers and online media;
-  Based on assessment findings draft outreach strategy for digital influencers and implement with Communication section colleagues;

YOUTH ENGAGEMENT

-  Working closely with CO programme colleagues to identify opportunities and establish a National “Our Voices” blog similar to https://www.unicef.org/eca/our-voices
-  Help plan and build a “Youth” section of the UNICEF North Macedonia website – in English and Macedonian - incorporating the “Our Voices” blog with the view of expanding to incorporate innovative tools such as U-Report and Voices of Youth when available;

MONITORING

-  Provide monthly web and social media analytical reports;
-  Monitor and measure digital key performance indicators as set out by UNICEF Country Office as part of the global KPIs;
-  Draft weekly national digital content updates;

OTHER DUTIES

-  Perform other tasks as necessary;

To qualify as an advocate for every child you will have…

-  Bachelor Degree, ideally in social science, international affairs, marketing or communication. Masters preferred but not essential;
-  3+ years’ experience working on social media, digital marketing and editorial production for an NGO, global company or publishing outlet;
-  Experience in developing and implementing social media or digital marketing strategies required; 
-  Proven ability to write flawless copy in both English and Macedonian on tight deadlines; 
-  Proven copy-editing skills in English and Macedonian; 
-  Adept at using a wide range of social media platforms required; 
-  Experience of blogging and knowledge of best practices required; 
-  Experience using Drupal or similar CMS required; 
-  Knowledge of social media monitoring technology and use of social media measurement and listening tools required;
-  Experience using Google Analytics required; 
-  Proven ability to manage multiple priorities within specified time-frames;
-  Proven skills in communication, networking, strategic thinking, advocacy, negotiation, and ability to relate to a young audience; 
-  Strong awareness of social media communication behaviors in North Macedonia; 
-  Consistently achieves high-level results, managing and delivering projects on-time; 
-  Proven ability to conceptualize, plan and execute ideas; 
-  Awareness of best practices in user experience and design; 
-  Fluency in both English and Macedonian languages (written and spoken) is required. Albanian an asset;  

Duration: 1 October 2019 - 28 February 2020, full time office based consultancy, with possibility to extend

PAYMENT SCHEDULE:

- Payment will be made monthly based on submission of monthly invoices by the consultant based on completion of key monthly deliverables;
- UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if work/outputs is incomplete, not delivered or for failure to meet deadlines. All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future;

TRAVEL:

Some travel outside of Skopje may be required. UNICEF Country Office will cover related travel and transport costs as per local UN policy.  All travel will be subject to approval before travel is conducted. The consultant must be fit to travel, , obligatory inoculation(s) and have a valid own travel/medical insurance.

How to apply:

1. Upload the most recent CV; 

2. Upload three samples of relevant digital work which can include digital content, campaigns, marketing materials, strategies you developed in previous work experience.

3. Upload your financial offer with monthly rate in USD as a separate document

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

 

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.