Social Media Intern

Terms of Reference

Social Media Intern, Communications, Advocacy and Marketing Unit

WFP Indonesia Country Office

Duration: 3 Months with possibility of extension 

WFP Background

As outlined in the World Food Programme (WFP) 2017-2020 Country Strategy Plan (CSP), WFP provides support for the Government of Indonesia in some of its development priorities linked to food security and nutrition, aligned with the 2015-2019 national medium-term development plan. These priorities include improving nutrition and the quality of food, as well as mitigating the effects of disasters on food security.

Unit/Project Background

This entails developing and promoting high-quality content, communicate about WFP Indonesia’s work through digital and social media and engage a global audience online. The Communications Unit seeks to enlist a full-time intern to support with social media outreach. The intern will primarily assist the Communications Officer in drafting messages for Twitter, producing visual assets, engaging WGP Indonesia’s social media audience, monitoring all social media accounts as well as support any brand building activities in the Country Office level.

Under direct supervision of the Communications Officer, the intern will specifically responsible for the following:

1. Drafting messages for @WFPIndonesia on Twitter
   1. Based on media clippings, select most interesting content, prepare draft tweets and schedule them for approval via HootSuite.
   2. Research additional content on food security, nutrition and emergency preparedness and schedule tweets via HootSuite.
   3. Research interesting posts from partners and schedule retweets via HootSuite.
   4. Actively expand the network of followers
2. Monitor social media accounts:
   1. Monitor mentions for retweeting
   2. Monitor the social media accounts for questions, and flag them to the Communications Officer
   3. Monitor the social media accounts for negative comments, and flag them to Communications Officer
3. Create visual assets (quote cards, GIFS, etc.)
4. Support Communications Officer during Twitter Live events
5. Support live tweeting from events
6. Support preparations for social media outreach and implementation for International Days
7. Other tasks as requested by the Communications Unit

Learning Objectives:

1. Increased understanding of WFP’s work and the UN system;
2. Improved understanding of internal workings of Communications, Advocacy and Marketing Unit of WFP;
3. Increased awareness of social media platforms;
4. Increased skills in social media content production;
5. Learning about working towards hunger-free world in an international environment;
6. Meeting and networking with WFP colleagues in other units;
7. Works as a team member in a multicultural setting.

Functional competencies:

• Experience in digital communications or social media;
• Experience in not-for-profit communications and advocacy work;
• Keen interest in food security, nutrition and emergency response issues;
• Proficiency in communications, teamwork, planning and organizing, creativity and technological awareness;
• Knowledge of Adobe creative tools, such as Photoshop, Illustrator and Indesign are desirable.

Required Skills and Experience

Education:

• The intern must have studies in journalism, communications, digital/social media, marketing, international relations or other similar subject at the university level.
• One of the following requirements:
  • Currently in the final year of Bachelor’s degree; or
  • Currently enrolled in a master’s degree; or
  • Graduated no longer than 1 year ago from a Bachelor’s/master’s degree or equivalent studies.

Language:

• Excellent communications skills (written and oral) in English are required
• Indonesian Native