Copywriter and Content Editor

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies, building prosperity and supporting a sustainable future for people recovering from conflict, natural disasters and the impact of climate change.

ShareTheMeal is developed as the first pilot project of the WFP Innovation Accelerator, part of the Innovation and Change Management Division, which aims to combine start-up lean thinking with non-profit projects to reduce food insecurity and malnutrition. This division reports to the Chief of Staff, Office of the Executive Director, and seeks to create value through prioritizing and better harnessing innovative ideas, as well as scaling up transformative projects to a global level.

The ShareTheMeal app was launched in 2015 and currently has over 1,500,000 users. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES/RESPONSIBILITIES:

The Consultant, reporting to the Head of Operations for the ShareTheMeal initiative, is expected to:

1. Produce creative and engaging content for all ShareTheMeal channels (in-app, social, email, etc.)

2. Use data and research to continually optimize the impact of our content

3. Work with our team on the ongoing development of the content strategy and content standards for ShareTheMeal

4. Coordinate with Product, Design and Marketing teams to ensure ShareTheMeal provides a consistent end-to-end experience

5. Support other workstreams as needed

DELIVERABLES AT THE END OF THE CONTRACT:

- Created effective content for all ShareTheMeal channels, improving engagement and conversion through ongoing optimization

- Contributed to content strategy and content standards

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education:

Bachelor’s degree, Master’s degree is preferred

Experience:

At least 2 years of relevant experience in digital content production, copywriting, communications, journalism or similar. Experience creating content for a mobile app is an advantage

TERMS OF REFERENCE

FOR SHORT-TERM/CONSULTANCY CONTRACTS

Knowledge & Skills:

- Strong writing skills and meticulous attention to detail

- Excellent project management skills, with an ability to plan ahead, prioritize and work to tight deadlines

- Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy

- Self-motivated and able to work with a high degree of autonomy

- Fully committed and motivated to achieve the aims of the World Food Programme

Languages:

Native-level English, knowledge of German or French is a strong advantage