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Deputy Director Strategic Communications

Delhi (India)

  • Organization: The Union
  • Location: Delhi (India)
  • Grade: Level not specified
  • Occupational Groups:
    • Communication and Public Information
    • Information Technology and Computer Science
    • Women's Empowerment and Gender Mainstreaming
    • Education, Learning and Training
    • Youth
    • Managerial positions
  • Closing Date: 2021-07-26

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Job id : 169070 Apply by: 26 Jul 2021 Relevant Sectors Communications, IT, Media, Knowledge Management, Editor Social, Gender, Education, Youth, Child
Position : Deputy Director Strategic Communications

Number of Position : 01

Organisation : International Union Against Tuberculosis and Lung Disease (The Union)

Location : The Union South-East Asia Office, New Delhi

Duration : 2 Years

Travel : As necessary (up to 20% of time)

About The Union:

The International Union Against Tuberculosis and Lung Disease (The Union) is an international scientific organization headquartered in Paris, France, since 1920. It has regional and country offices in Africa, Asia Pacific, Europe, Latin America, North America and South-East Asia regions.

Union South-East Asia (USEA), one of the organization’s largest offices since 2009, has managed USAID supported Challenge TB project together with National Tuberculosis Elimination Program (NTEP) and provided critical support in advocacy, private sector engagement, improving working conditions for TB patients, improving access to molecular diagnostics in private sector and among children, rolling out new drugs and regimen. CTB also introduced digital solutions for training, treatment adherence, and learning management in the country. CTB’s work with corporates, civil society organizations, research and academic institutions, media and celebrities and parliamentarians provided TB a national platform and garnered the highest level of political commitment. Project Axshya, a Global Fund Round 9 project designed to extend the reach of India’s Revised National TB Control Programme through advocacy, communication and social mobilization activities in 300 districts across 21 states. Other key projects are to support tobacco control efforts in India, Nepal and Bangladesh through the Bloomberg Initiative to Reduce Tobacco Use; Project LIGHT, which brought fluorescent LED microscopes to 200 Medical Colleges across India; and the Eli-Lilly supported project to expand sustainable TB control in India. USEA also coordinates trainings to build capacity in the management of TB and MDR-TB, operational research, programme management and other skills.

The Union’s Mission:

To promote national autonomy within the framework of the priorities of each country by developing, implementing and assessing anti-tuberculosis, lung health and non-communicable disease programmes as well as other public health issues.

The Union’s Vision:

Health solutions for the poor.

The Union’s Values:

Quality- The Union delivers services and products to the highest possible standards.

Accountability- The Union is responsible steward of resources and delivers on its commitments.

Independence- The Union maintains the freedom to pursue innovation and is guided by the best evidence to improve the health of the poor.

Solidarity- The Union stands together with its members and partners, as one, to overcome the greatest challenges to improve health among the communities it serves.

For more information about The Union’s work in South-East Asia, please visit

About The Project:

Tuberculosis (TB) is one of the major public health challenges for India. Each year, it is estimated that over 26 lakh new TB cases emerge in India, with an estimated 4.45 lakh people succumbing to the disease annually. Recognizing the public health threat posed by the disease, the Honourable Prime Minister, called for the prioritization of the disease and committed to eliminating TB by 2025, five years ahead of the Sustainable Development Goal target of 2030. In line with the Honourable Prime Minister’s vision, the Central TB Division, Ministry of Health and Family Welfare, launched a National Strategic Plan for TB Elimination (2017-25), marking a paradigm shift in the prioritization of TB, shifting the focus of the program to a more patient-centric approach toward TB elimination.

In early 2021, the Honourable Union Minister for Health and Family Welfare, launched the TB Mukt Bharat Abhiyan – a people’s movement for a TB-free India – at central and state levels, to garner the participation and ownership of all stakeholders to achieve a TB-Free India by 2025. To this end, a National Technical Support Unit (NTSU) on Advocacy, Communications and Social Mobilization is being set up in collaboration with development partners to support the Government of India’s efforts, both nationally and in states. The NTSU will help strengthen on-ground program delivery by employing various advocacy and communications approaches to generate demand and create awareness on the services available under the TB program. The goal is to deploy creative and disruptive advocacy and communications strategies, and build large-scale public awareness and enable community mobilization towards a collective campaign, which is seamlessly linked to the program and service delivery on the ground.

The Position:

Deputy Director Strategic Communications will lead the Advocacy, Strategic Communications and Social Mobilization activities within the NTSU with an aim to providing comprehensive, high quality and timely ACSM support to execute TB Jan Andolan over 2021-23.

As a key team member of the NTSU, Deputy Director Strategic Communications will report to the Project Director, NTSU, and be responsible for the tasks outlined below.

-Work closely with Lead Partners in Strategic Communications & Advocacy, Demand Generation & Social Mobilization, and M&E, to design, develop and roll out a comprehensive communications and advocacy intervention aimed at facilitating social and behaviour change in the context of TB prevention, detection, care and treatment
-Provide strategic leadership and guidance towards fine tuning Phase II of the multi-channel ‘TB Haarega, Desh Jeetega’ campaign, addressing priority audience segments and local contexts, basis audience needs and media access
-Design a comprehensive media plan to optimize reach and efficacy, and negotiate media buying for nation-wide integrated campaigns
-Support states through the Technical Support Units to facilitate adaptation of overarching campaigns to suit local contexts, and facilitate the development of decentralized communication action plans to support national campaigns
-Design communication interventions in close collaboration with program delivery, to raise awareness of standards of care, and to foster a supportive environment for accessing services including addressing stigma reduction
-Oversee the design, development, and roll out of advocacy and communications tool-kits as well as IEC support materials for interventions related to workplace policy, media sensitization, orientation of elected representatives, social mobilization activities engaging SHGs, CSOs, TB survivors and champions, and engagement of private providers
-Initiate and oversee innovative and appropriate digital and social media interventions, including but not limited to, interactive, bidirectional communication products
-Steer the development of communications tools as appropriate to support frontline workers in addressing priority audience segments such as migrants, marginalized populations, and hard-to-reach populations
-Engage with local and regional press to support state level Jan Andolan efforts and to work towards awareness and demand generation
-Document and disseminate program achievements and outcomes using a variety of communication tools and media channels, including but not limited to the project website, good practice case studies, video testimonials, brochures, and such like
-Work with the M&E Lead Partner to track processes and outcomes of communications and advocacy interventions, and make mid-course corrections as needed

Qualifications & Skills:

The Deputy Director Strategic Communications is a key member of the NTSU and is expected to steer and provide leadership to the roll-out of all ACSM interventions through the project period, working closely with the Lead Partners, the State level TSUs, the CTD, and other stakeholders. The following background, experience and skills have been identified as critical to this position.

• Advanced degree in Social Sciences, Communication, English, journalism, marketing or Public Health
• A minimum of 12 years’ experience of relevant work in the field of design and implementation of large-scale social sector communications and advocacy campaigns, preferably in the sphere of health with national / international NGOs
• Robust understanding of the public health system and prior experience of engaging with officials in the government health system at the central and state level
• Demonstrated technical skills in the areas of responsibility outlined above; specific skills in content development and media management
• Experience of having engaged with 360-degree campaigns that have used multiple platforms, including broadcast media, digital media, social media, Interpersonal communication channels, as well as traditional media
• Managing and analyzing the effectiveness of media campaigns and digital presence and create engaging content to publish on various media outlets
• Established linkages with civil society, media, and other relevant stakeholders
• Proven experience of successfully representing organizations in terms of external-facing communications, media relations, handling publicity and dissemination of information
• Excellent spoken and written communication skills in English and Hindi
• Ability to work independently with minimal supervision, as well as with teams and partners as may be required
• Understanding of research and the use of evidence to inform campaign design and implementation, including ability to use data to make mid-course corrections in communications and advocacy related interventions


• Capacity to work independently and in a team environment with strong self-motivation, tact and diplomacy
• Strong knowledge and understanding of TB control program scenario both in the global and Indian context.
• Demonstrated experience in implementation/ support to TB control efforts in India
• Demonstrated experience in working with governments and/or multilateral and bilateral donor agencies in the area of health
• Excellent negotiation and advocacy skills to interact with people at all levels in a multicultural and multi-disciplinary environment
• Proficiency in MS office (Word, Excel, Access, PowerPoint, outlook), Data management software, Internet.
• Excellent drafting and presentation skills including ability to draft clear and concise reports.
• Flexibility and willingness to work on a range of tasks
• Willingness to travel within country as per project needs.
• Ability to plan, set priorities, handle multiple tasks under tight deadlines

Compensation offered:
The gross remuneration budgeted for this position is attractive. Offers shall be commensurate with the qualifications and experience of the selected candidate.

The Union is an equal opportunity employer. Qualified women candidates are encouraged to apply.

How to apply:

Resumes should be emailed to with “DD Strategic Communications” in the subject line. Only shortlisted candidates will be contacted.

Last date for receiving applications is 26th July 2021.
We do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.
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