Digital Production Manager

New York City

Organization: IRC - International Rescue Committee
Location: New York City
Grade: Mid level - Mid level
Occupational Groups:
- Information Technology and Computer Science
- Managerial positions
Closing Date: Closed

The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises, helping people to survive, recover and reclaim control of their future. Founded in 1933 at the call of Albert Einstein, we’re at work in over 40 countries and 26 offices across the U.S. Learn more at Rescue.org.

IRC’s Mass Markets USA team is responsible for the delivery of private sector resources and building meaningful relationships with our supporters.

Job Overview:
We are seeking a hard-working and energized digital and email marketer who is excited to collaborate on a growing email and SMS program and passionate about humanitarian causes. The Digital Production Manager will collaborate with email and SMS marketing officers and the broader Supporter Engagement and Retention team to implement sharp, thoughtful, and effective email and SMS campaigns. They will be responsible for producing and deploying emails, SMS texts, helping to lead email calendars, helping to build donation pages, and developing and driving testing plans -- as well as chipping in to overall email marketing and donor retention plans. This technical but creative person should have a confirmed understanding of email marketing tactics and writing HTML/CSS for email templates.

Major Responsibilities:

• Implement email production, using HTML/CSS or a basic text reader, and maintain sophisticated donor journeys based on supporter data, in order to deliver the right message at the right time to the right audience

• Build and send emails in Salesforce Marketing Cloud Account Engagement (a.k.a. “Pardot”), as well as build donation forms in Springboard

• Build and deploy SMS text appeals in Mobile Commons

• Build automated email series, including setting up triggers, logic, and email journeys

• Build audiences, queries, and segmentation to optimize email and SMS marketing programs

• Set up and organize tracking in URLs to optimize analytics, and therefore results

• Support and streamline quality assurance testing to ensure all email program materials are error-free, including email copy, tracking, landing pages, and metadata

• Troubleshoot and fix errors in emails and cross-platform test emails

• Provide email copywriting support as needed

• Support short-term (A/B and mutli-variant) and long-term testing strategies to optimize the email marketing program, including tracking email performance and crafting analytics reports

• Work closely with the email marketing team to help run overall email strategy for Mass Markets USA, including calendaring, audience segmentation, and donation pages -- as well as support on advocacy emails and Resettlement,

Asylum, and Integration (RAI) US email efforts as needed

• Pitching in with developing email content, including calls-to-action, graphics, and other tactics

• Work closely with the Content and Creative Team in project management processes across teams

• Be ready to engage our lists at a moment’s notice during rapid response moments Version: May 2019

• Implement email marketing best practices, including email deliverability and list hygiene

• Keep a pulse on the latest trends and innovations throughout fundraising and e-commerce industry

• Collaborate in other projects as required.

Qualifications:

• Education: Bachelor’s Degree preferred

• At least 2 years of professional experience in email marketing and/or digital fundraising, including production and execution of email campaigns (nonprofit, campaign, or digital agency experience a plus)

• Exceptional organizational skills, including the ability to work optimally in a fast-paced environment

• Excellent communication and interpersonal skills; ability to work effectively and adaptively in a highly collaborative, interdependent team environment

Skills and Competencies:

• Experience working with and/or building a sizable email list (100k+ subscribers)

• Email Marketing Platform experience is required, Salesforce Marketing Cloud Account Engagement (Pardot) experience preferred

• Shown CRM experience, Salesforce experience preferred

• Strong practical understanding of and shown experience with using HTML and CSS for email coding

• Strong written and verbal communication skills, with an emphasis on attention to detail and can catch even the most minor of errors

• Ability to track, analyze and summarize performance results

• Proficiency in Google Docs, Sheets, and Excel, as well as experience using project management platforms

• Experience with SMS program execution and production is a plus

• Ability to multi-task and handle multiple priority projects

• Project and time management capabilities within a fast paced, high-productivity environment

• Ability to effectively communicate and solve practical and technical problems or issues

• Loves collaboration and brainstorming and can work well with colleagues across the organization

• Is passionate about email marketing, as well as our cause, and seeks to help transform the lives of people affected by humanitarian crises

Working Environment:

This role may require working remotely full- or part-time (i.e., telecommuting). Applicants must have a home or alternate workspace they can effectively complete their work from during regularly scheduled hours.

At the IRC, we seek to build a welcoming, inclusive environment not only for our refugee clients, but for all of our employees. As an equal opportunity employer, we value the strength found in the diversity of voices, experiences, and backgrounds who join us in our work. Fostering an inclusive culture with equitable practices is everyone's responsibility, and we regularly offer trainings and opportunities to learn more and find ways to do better. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, socioeconomic status, or disability status. We are dedicated to ensuring that disabled individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In your application, please feel free to indicate your preferred pronouns.

We recognize that few applicants may "check all the boxes," but that each person has their own unique strengths that they would bring to the table. In our commitment to building a diverse and authentic work culture, we invite you to apply anyway. You belong here.

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way - Standards for Professional Conduct. These are Integrity, Equality, Service, and Accountability. In accordance with these values, the IRC operates and implements policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

COVID-19 Vaccination Requirement:

In accordance with IRC’s duty to provide and maintain a workplace that is free of known hazards and our commitment to safeguard the health of our employees, clients, and communities, IRC requires new hires to furnish proof of vaccination against COVID-19 in order to be considered for any in-office or hybrid positions. All IRC US offices require full vaccination to attend any in-office functions (e.g., meetings, trainings).

Commitment to Diversity and Inclusivity:

IRC is committed to building a diverse organization and a climate of inclusivity. We strongly encourage applications from candidates who can demonstrate that they can contribute to this goal.

Equal Opportunity Employer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits:

We offer a comprehensive and highly competitive set of benefits. In the US, these include: 10 sick days, 10 US holidays, 20-25 paid time off days (depending on role and tenure), medical insurance starting at $145 per month, dental starting at $7 per month, and vision starting at $5 per month, FSA for healthcare, childcare, and commuter costs, a 403b retirement savings plans with up to 4.5% immediately vested matching contribution, plus a 3-7% base IRC contribution (3 year vesting), disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.

Compensation:

Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.

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