Re-advertisement: Consultancy (12 months, Home based): Marketing Product Specialist (Campaign and Product Marketing), Individual Giving, Division of Private Fundraising and Partnerships (PFP)

The UNICEF Individual Giving area has recently launched a few subscription products, co-developed with some of the world’s largest global children’s brand partners. Most significantly Paddington’s Postcards developed in partnership with the iconic and globally renowned Paddington Bear (www.unicef.org.uk/paddingtons-postcards). The product has been scaled to a number of markets and the role holder will also continue to build on the success of this product and diversify our Individual Giving programs across the world. 2024 also offers a significant opportunity to activate Paddington’s Postcards on a large scale with the release of ‘Paddington in Peru’ – an upcoming live-action animated adventure comedy film in Q4 2024. This role will be part of the team helping to create the activation plan with global and market stakeholders.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.

The UNICEF Individual Giving area has recently launched a few subscription products, co-developed with some of the world’s largest global children’s brand partners. Most significantly Paddington’s Postcards developed in partnership with the iconic and globally renowned Paddington Bear (www.unicef.org.uk/paddingtons-postcards). The product has been scaled to a number of markets and the role holder will also continue to build on the success of this product and diversify our Individual Giving programs across the world. 2024 also offers a significant opportunity to activate Paddington’s Postcards on a large scale with the release of ‘Paddington in Peru’ – an upcoming live-action animated adventure comedy film in Q4 2024. This role will be part of the team helping to create the activation plan with global and market stakeholders.

For every child, a champion

Purpose of Assignment:

This post supports the growth of UNICEF's program of existing and new regular giving subscription products. The Consultant Marketing Product Specialist will lead on development and delivery of an integrated marketing plan to promote Paddington Postcards in partnership with the release of ‘Paddington in Peru’ coordinating stakeholders from corporate, partnerships, Individual Giving, legal teams and across market teams. The role will also be. acting as a point of contact for markets piloting new products and providing product management expertise to markets to get the best outcomes across the program. The role also provides product, IP/licensing advice and digital marketing expertise to markets. The role sits within the PFP Individual Giving Team and reports to the IG Marketing Manager.

How can you make a difference? 

Scope of Work:

Creation of Integrated Marketing Plan for Paddington postcards proposition, including marketing campaign concept in partnership with the release of ‘Paddington in Peru’ movie   

• Consult project stakeholders including Corporate, IG, Partners, and markets to consolidate the list of requirements for launch
• Liaison with Partners (StudioCanal and Vivendi) and internal stakeholders to agree campaign scope, aligned objectives and assets
• Create campaign scope brief for creative agency, run the procurement process and nominate creative agency to work on the brief in collaboration with FMS team.
• Works closely with the agency and FMS team and support the delivery an integrated marketing plan, assets, and toolkits for activation. Agree on KPIs, reporting and learnings sharing with markets.
• Support the FMS team and collaborate and communicate with markets on the scope of the plan and the delivery schedule giving sufficient time for markets to localise and adapt plans to their local contexts
• Ensure quality and correct scope of agency deliverables

Subscription Product Program Development

• Main contact for markets for new subscription product launch and product development queries. Supporting markets with specialist advice on marketing and product strategy to help them pilot and grow subscription products
• Ensure participating markets have a clear understanding of guidelines and responsibilities for pilots, including legal and contractual agreements.
• Providing expertise and filtering questions through to Corporate Partnerships Manager
• Document existing subscription products and report product performance across all participating countries, ensuring markets are reporting results and learnings on a regular basis and the impact of the programme globally can be understood. Collaborate with Content team to understand campaigning performance and its impact on product performance.
• Manage Global IG Products intranet site including a library of key documents
• Proactively share learnings cross-markets to maximise programme performance
• Providing regular progress updates for key stakeholder including Corporate partnerships team globally and UNICEF UK office 
• Together with the FMS team, Digital Strategists and Country Focal Points identify opportunities that can be scaled and/or developed centrally (activities, assets, formats, etc)

IP Licensing centre of knowledge

• Main contact for markets with pilots and new subscription product launch queries relating specifically to the use of new IP or extending the use of existing IP agreements
• Maintain the documented approach for IP management within subscription product format
• Answer queries from markets and provide advice on how to adopt new IP in cases of local market demand

Product Strategy and Innovation support:

• In collaboration with Digital Strategist and Country Focal Points identify growth opportunities and engage key stakeholders to test products in their market
• Utilise the marketing framework and segmentation model to refine the positioning of subscription products, its proposition and messaging
• Co-lead and co-manage the product strategy in partnership with Marketing Manager, IG.
• Monitor, benchmark and develop subscription products across UNICEF, inside and outside category, keeping track of trends, developments, and commercial impact  

To qualify as an advocate for every child you will have… 

Education:

• Advanced university degree (Master’s degree or higher) in Marketing, Business and/or Communications is required. A first-level university degree, with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced university degree.

Experience:

• At least five years of progressively responsible and relevant professional work experience in marketing and product planning and /or integrated marketing is required.
• This includes a minimum of 3 years' experience project managing integrated marketing campaigns including paid media marketing is required.
• Experience in integrated marketing planning is essential
• Experience in product management roles and/or product marketing highly desirable
• Experience working in subscription products highly desirable
• Experience working in or with content providers and licensing partners desirable
• Experience working in global organizations and projects crossing multiple markets desirable
• Knowledge of United Nations or other international aid or NGOs desirable.
• Experience in digital marketing and campaign performance & optimization will be considered an asset.

Other Skills:

• Demonstrated ability to build strong working relationships with internal and external partners is required
• Ability to manage multiple projects under time pressure with strict attention to detail is required
• Excellent communication skills, (both written and oral)
• Strong analytical skills and problem-solving mindset is an asset.
• Passionate and energetic team member with a genuine interest in working in the international aid and development sector is an asset.
• Excellent relationship management and communication skills essential
• Proven strong project management capability with experience delivering through others required
• Ability to work across multiple projects, with multiple stakeholders and moving deadlines highly desirable

Language: 

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset. 

Remarks:  

• To Upload a work sample that can include a campaign you have worked on. At least one sample of previous work must be provided.

Without the above document (attachment) your application will be considered incomplete and invalid and will not be considered further

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.