Social Media Specialist

Organizational Setting

The war in Ukraine has placed the entire Ukrainian agrifood system at risk, with significant consequences for food security both in Ukraine and globally. The destruction or damage to agricultural infrastructure and markets, and the disruption of food supply chains is threatening the food security of already vulnerable populations. Agriculture-based livelihoods, a key source of income for 30 percent of the population, are severely impacted. While many Ukrainians are fleeing their communities and/or the country, a significant proportion of the population is staying, facing extreme challenges and thus requiring multisectoral humanitarian assistance.
In this context, the Food and Agriculture Organization of the United Nations is uniquely positioned in Ukraine to implement a multidimensional and innovative strategy to sustain and restore agrifood systems at scale.
Capitalizing on its technical expertise and in-country experience, in 2023, the strategic approach of the Organization will focus on restoring food security and self-sufficiency in front-line communities (Pillar 1); restoring critical agricultural production and value chains (Pillar 2); and enhancing coordination and technical support to the functioning of critical food system services (Pillar 3). FAO has expanded its presence in Ukraine and established a strong multidisciplinary team. FAO’s country office remains in Kyiv, with field offices in Lviv and Dnipro.

Reporting Lines

Under the overall supervision of the Regional Representative and of the de-facto Head of the Office/Budget Holder, the Designated Responsible Officer (DRO) in Ukraine, the direct supervision of the FAO Ukraine Communication Coordinator and the technical guidance of the REU Communication Officer for Europe and Central Asia, the Social Media Specialist will contribute to raising the visibility of FAO’s ongoing work in Ukraine, working in accordance with FAO’s corporate communications policies and practices, and will perform the following duties\:

Technical Focus

The Social Media Specialist will contribute to raising the visibility of FAO’s ongoing work in Ukraine, working in accordance with FAO’s corporate communications policies and practices.


Tasks and responsibilities

Within the overall scope of work, the Social Media Specialist is responsible for the following tasks\:

• Develop and implement a social media strategy, in line with FAO social media policy and guidelines, to showcase FAO’s Develop and implement a social media strategy, in line with FAO social media policy and guidelines, to showcase FAO’s work in Ukraine;
• Support with the establishment of FAO Ukraine country page, blogs and projects’ websites, as well as accounts on Facebook and Flickr;
• Maintain the FAO Ukraine webpages by identifying, drafting and updating content, ensuring compliance with FAO style and corporate web and social media policies;
• Manage FAO Ukraine social media accounts and produce digital content (photos, videos, podcast, GIFs, Animation) as per the FAO Brand Guidelines;
• Research and write digital content in collaboration with technical teams;
• Ensures that all communication materials are appropriately targeted and gender-sensitive;
• Work with graphic designer(s) to produce content for digital channels and campaigns;
• Liaise with the Office of Communication (OCC), either directly or through an agreed focal point/coordinator, to ensure compliance with OCC standards, appropriate review and clearance processes;
• Coordinate with OER, REU and OCC to ensure the relevant content is shared though the regional and global FAO social media channels;
• In regular consultation and coordination with the Communication Coordinator, ensures coherence with FAO’s corporate communication policy and operational guidelines for all communication and information outputs;
• Liaison with the OCC will be maintained, either directly or through an agreed focal point/coordinator, to ensure compliance with OCC standards, appropriate review and clearance processes.
• All communication materials will follow FAO clearance processes and comply with FAO standards, including\:
o FAOSTYLE (English\: https\://www.fao.org/3/cb8081en/cb8081en.pdf
o ; French\: https\://www.fao.org/3/AC339FR/ac339fr.pdf
o ; Spanish\: https\://www.fao.org/3/ac339s/ac339s.pdf
o ; Arabic\: https\://www.fao.org/3/ac339a/ac339a.pdf; Chinese\: https\://www.fao.org/3/ac339c/ac339c.pdf);
o FAO terminology http\://www.fao.org/faoterm;
o FAO Names Of Countries https\://www.fao.org/nocs/en;
o Story guidelines http\://intranet.fao.org/fileadmin/user_upload/occ/Quick_Guides/UPDATED-Digital-Storytelling-Guide-EN-FINAL.pdf;
o Story template http\://intranet.fao.org/fileadmin/user_upload/occ/Quick_Guides/FAO-Stories-Template-UPDATED.pdf;
o UN map standards (available to staff);
o FAO Brand and policy book (available to staff).
o Further guidance regarding FAO communications, policies and procedures can be found through the FAO intranet, OCC section.
• Performs other related duties as required.

CANDIDATES WILL BE ASSESSED AGAINST THE FOLLOWING

Minimum Requirements

• University (Bachelor or equivalent) degree in communication, social science, journalism, political science or a related field.
• At least two years of relevant experience in digital communication, content production for digital platforms and web management.
• Working knowledge (level C) of English and Ukrainian languages.
• National of Ukraine

FAO Core Competencies

• Results Focus
• Teamwork
• Communication
• Building Effective Relationships
• Knowledge Sharing and Continuous Improvement

Technical/Functional Skills

• Ability to take ownership and accountability for assigned processes and to work autonomously
• Rigor and demonstrated attention to detail
• Quality of both oral and written communication skills

ADDITIONAL INFORMATION