Revising brand elements and style manual of the UN Commission on Life-Saving Commodities for Women’s and Children’s Health (UNCoLSC)

Background & Rationale

The UN Commission on Life-Saving Commodities for Women’s and Children’s Health (UNCoLSC) was formed in 2012 as part of the Every Woman Every Child (EWEC) movement to increase access and use of 13 essential medicines, medical services and health supplies that effectively address causes of death during pregnancy, childbirth and into childhood.

Four years on, nine expert groups – or Technical Resource Teams (TRTs), coordinated by the RMNCH Strategy and Coordination Team1, and bringing together over 450 experts from 83 organizations have developed a range of knowledge tools to make essential commodities more accessible and better used. These resources are available on the Life-Saving Commodities website, and branded with the UN Commission’s branding elements that the Reproductive, Maternal, Newborn and Child Health Strategy and Coordination Team (RMNCH SCT) developed 3 years ago.

As of end of August 2016, the knowledge developed by the TRT members and their expertise, will be captured in the Life-Saving Commodities Practitioners' Network, to be launched in a stock taking meeting on 31st August in Geneva. The network will bring together Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCAH) experts, at the national, regional and global level, as well as a knowledge library, building on the resources currently hosted on the Life-Saving Commodities website. This is a new iteration of the Life-Saving Commodities website, and it requires that we adapt the branding guidelines that were developed in early 2014.

Purpose

We are now looking to contract a designer to revise the visual identity and the style manual of the UNCoLSC, that were originally developed in 2014. This includes:

• Revised specific (and limited) brand elements: main colour of the colour palette to be changed to the blue currently used as secondary colour, fonts, logo policy
• Revised set of templates (see list under 2.iii below)
• Revised set of rules on how this new visual identity is to be applied to UNCoLSC products.

The style manual is intended to help the staff, consultants and suppliers in the application of the UNCoLSC brand. The style manual will cover design, not editorial issues.

Expected results: (measurable results)

I) Revise the key elements of the visual identity, based on the UNCoLSC brand positioning: colours schemes, typeface.

• Draft a logotype policy that at least includes:
• Logo overview and preferred use (including for reverse logo)
• Correct use of logo on its own
• Correct use of logo in conjunction with other logos
• Clear space and minimum size
• Tagline in conjunction with logo
• Examples of correct use with tagline lockup
• Examples of correct use of logo without tagline
• Examples of correct use of logo on different backgrounds (dark, light, photo) The logo and reverse logos are to be delivered in EPS and JPEG.

ii) Revise the current set of templates to reflect the new branding guidelines in:

• Covers of co-branded publications
• Promotional materials: introduction leaflet, brochure
• Administrative material: folders, letterheads and follow up page, press releases Each template is to be delivered separately in Adobe pdf and Adobe InDesign.

iii) Revise the current style manual to take into account the new logo (developed separately, and not part of this assignment), color palette, fonts and logo policy The manual is to be delivered in electronic form: Adobe pdf and Adobe InDesign.

Duty Station Remote-based ; no travel required.

Timeframe Start date: 15 September 2016 End date: 31 October 2016

DeliverablesDuration**(Estimated # of Days)**Deadline**

• Discussion between the Strategy and Coordination Team (SCT) and the vendor and briefing on the brand, what exists and what is the margin of manoeuver. Sharing of key documents and feedback, 1/2 days, 15 September

• Vendor proposes at least three examples of revised color palette, and fonts, as well as first draft of the logo policy, in a revised style manual, 2 days, 19 September

• SCT reviews proposal internally and provides first round of comments to vendor, 20 September

• Vendor presents revised version of color palette and fonts, as well as the first draft of the logo policy, incorporating the SCT feedback, in a revised style manual, 1 days, 21 September

• SCT signs off on the revised style manual

• Vendor revised existing template incorporating new color palette, fonts and logo policy for materials listed under iii), 2 days, 26 September

• SCT reviews templates and provides first round of comments to vendor, 27 September

• Vendor presents revised version of templates, 1 day, 28 September

• SCT provides second round of comments, 30 September

• Vendor presents final version of templates. SCT signs off, ½ days, 5 October

• Vendor provides templates in InDesign and Adobe PDF, provides style manual in Adobe PDF, 5 October

Total 7 days

Key competences, technical background, and experience required Deadline

• Advanced degree in communications, graphic design, or any visual arts related field.

• Demonstrated experience (10 years experience) with developing brand style guides

• Experience with working with international or not-for-profit organizations

  The RMNCH Strategy and Coordination Team will provide the Vendor with the current style manual, as well as the logo, and the narrative for the revised style manual’s introduction.

Please apply to http://www.unicef.org/about/employ/?job=498672

Applications must include:

• Cover letter,
• CV, and
• P-11 form[1]
• Indicate where you heard about this advertisement**

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above. Applications submitted without a daily/monthly rate will not be considered.

[1] P 11 form can be downloaded from our website at http://www.unicef.org/about/employ/files/Personal_History_P11.doc