Senior Communications Associate (Social Media Community Coordinator) SC7 - Sana'a

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.

The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. Assisting 91.4 million people in around 83 countries each year, the World Food Programme (WFP) is the leading humanitarian organization saving Lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience.

In 2019, WFP is scaling up its Yemen operations aiming to provide 12 million people with monthly food assistance through direct food distributions, vouchers or cash and nutritional support to nearly 3 million pregnant and nursing women and children under 5.

For more on WFP and what we do, please watch this video. 

To perform specialised communications activities, and contribute to the development of communications products/services and campaigns that maintain and enhance the visibility and reputation of WFP and supports fundraising activities.

1. Coordinate and deliver specialised communications processes and activities, in order to support the timely preparation and execution of communications campaigns for target audiences.
2. Liaise with the media and other key constituents, providing and facilitating a regular flow of information and messages on WFP activities, policies and operations to key audiences.
3. Coordinate and make recommendations on event planning, ensuring appropriate services, equipment, plans and suitable materials are made available. 
4. Provide substantive, specialised support, coordination and recommendations that ensure the efficient production of video/film, photographic and radio projects.
5. Monitor traditional and social media, and report relevant information to senior staff to inform the development and/or evaluation of communication activities and strategies.
6. Prepare content for use on traditional and social media platforms and networks to enhance coverage and support of WFP’s activities, ensuring consistency with corporate messages.
7. Research, recommend and assist with the development of content used on traditional and social media platforms and networks to enhance coverage and support of WFP’s activities, ensuring cost effectiveness and consistency with corporate messages.
8. Promote and provide advice on communications guidelines, to ensure that core procedures and policies are followed.
9. Ensure that relevant information is collected, and maintained in appropriate files and databases, by self or others, so that accurate records are available for others to access.
10. Manage a broad range of day-to-day questions and information requests from internal and external stakeholders, using specialised knowledge to respond to these in a timely, appropriate manner.
11. Develop and maintain relationships with internal and external stakeholders, in order to keep abreast of relevant information, and deliver aligned, coherent Communications processes and activities.
12. Contribute to the development of communications methods and processes in order to improve their effectiveness and increase awareness of WFP’s work to the media and stakeholders.

Senior Communications Associate will play a key role in launching and managing the social media channels for the WFP Yemen country office. This includes writing, editing, and posting content across platforms and managing the editorial calendar. This role also focuses on defining the short and long-term strategy for the channels & cultivating social communities based on trust and high-quality content.

Social Media Platform Strategy

• Serve as strategist for the Country Office social media channels;
• Determine areas of opportunity, identify trends and champion new ideas around creative formats, tools and tracking;

• Determine target audience and define crisp, efficient messaging for that audience;
• Create new community management and content curation systems (i.e. social media database, automated responses);

Social Media Content Management

• Create engaging, platform-specific high-impact content deliverables including copy, photos and multimedia content;
• Analyse and understand social media metrics to provide actionable insights and make content creation and strategy decisions;
• Collaborate with communications team members on content ideas with the aim of creating dynamic, impactful and differentiated content;
• Create and update social media tool kits and databases (i.e. Trello, Social Media messaging database);

Community Management

• Implementing strategies to encourage engagement and grow our communities;
• Manage social media channels, publish content daily and be the voice of the brand.
• Look for key brand-building moments to engage audiences and create authentic and positive interaction with our followers.
• Support the development of a strategy to engage with social media influencers, local celebrities, activities, who can promote awareness of WFP’s work within Yemen

• Help evolve WFP’s community response protocols, including escalating any issues in a timely fashion
• Social Media Crisis Management – working with the HQ social media team and regional bureau social media team to ensure crises are properly managed and contained.

Media monitoring

• Monitor social media (Arabic and English) for content related to WFP’s activities in Yemen and provide swift, regular analysis on new trends and any reputational threats;

Social Media Crisis Management – work with the communications unit, regional bureau social media team and HQ social media team to ensure crises are properly managed and contained.

Education: Completion of secondary school education. A post-secondary certificate in the related functional area is desirable.

Experience: Six or more years of progressively responsible support work experience in general administrative work or other related field.

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Language: Fluency (level C) in English language. Fluency (level C) in Arabic language

• Has demonstrated a strong understanding of WFP communication techniques and activities and awareness of the socio-political context in which WFP operates through day to day work
• Has provided coaching or training to new staff members within area of expertise

Purpose

• Understand and communicate the Strategic Objectives: Coaches team in the most effective ways to communicate WFP’s Strategic Objectives to WFP team and partners in the field.
•  Be a force for positive change: Implements new methods or tools to improve team’s work processes and productivity.
•  Make the mission inspiring to our team: Maps team’s activities and tasks to specific successes in beneficiary communities to showcase positive impact.
•  Make our mission visible in everyday actions: Explains to teammates how each unit contributes to the overall WFP mission.

People

• Look for ways to strengthen people's skills: Identifies skill development opportunities such as training modules or on-the-job experiences for self, colleagues and direct reports.
•  Create an inclusive culture: Facilitates team building activities to build rapport in own unit.
•  Be a coach & provide constructive feedback: Facilitates the pairing of junior colleagues with coaches within own team.
•  Create an “I will”/”We will” spirit: Proactively anticipates potential challenges and develops mitigation plans to ensure that team meets goals and targets.

Performance

• Encourage innovation & creative solutions: Identifies opportunities to be creative in own work and to help team be more innovative and accurate in their respective tasks and areas of work.
•  Focus on getting results: Monitors team’s deliverables and provides feedback to ensure outcomes are delivered consistently and accurately.
•  Make commitments and make good on commitments: Provides accurate guidance to team on expected responsibilities and tasks, whilst also upholding own commitment to the team.
•  Be Decisive: Sets an example and provides guidance to junior team members on when to escalate issues when faced with challenging issues in the workplace or in the field.

Partnership

• Connect and share across WFP units: Facilitates partnerships with other WFP units to accomplish missions in the field.
•  Build strong external partnerships: Sets an example and provides guidance to team on how to build relationships with external partners.
•  Be politically agile & adaptable: Articulates to colleagues or direct reports the value of contributing to other WFP teams and agency partnerships in fulfilling WFP’s goals and objectives.
•  Be clear about the value WFP brings to partnerships: Organizes, monitors, and prioritizes own and team’s efforts to ensure that they will fulfill the needs of internal and external partners.

• WFP is an equal opportunity employer.
• WFP does not charge a fee at any stage of the recruitment process.
• The applicant should be a Yemeni national or having work/residency permit.
• Only candidates who are short-listed will be contacted.
• Applications must be submitted online with:

1. Use English language only.
2. Indicate all your job TOR.
3. Indicate clear years of experience with each job (month/year)

• The position title which will be reflected in any internal communications and processed in the HR system is Senior Communications Associate.
• By submitting your application, you have read the Terms of Reference for this position and agree that any false, wrong or incomplete information might lead to your disqualification in this recruitment process.

27 July 2019

Female applicants are especially encouraged to apply

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.