National consultant - Junior social media content creator, Kyiv, Ukraine

UNICEF Ukraine is supporting the global response to COVID-19, including through its risk communication and community engagement activities. UNICEF Ukraine relies on digital tools and channels as the key platform to reach out to the vulnerable groups of population, including families with children living in the conflict-affected regions of eastern Ukraine and provide them up-to-date, reliable and easy-to-access information about health, education related issues etc.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

Purpose of the assignment:

UNICEF Ukraine is supporting the global response to COVID-19, including through its risk communication and community engagement activities.  UNICEF Ukraine relies on digital tools and channels as the key platform to reach out to the vulnerable groups of population, including families with children living in the conflict-affected regions of eastern Ukraine and provide them up-to-date, reliable and easy-to-access information about health, education related issues etc. 

Moreover, mobilization of various social media channels – Facebook, Twitter, TikTok, Instagram, Youtube, etc. –helps reach out to UNICEF core target audience: children, adolescents and youth.

In Ukraine dubious advice, myths and fake news about COVID-19 are proliferating on social media and messaging applications in context of fast-paced national outbreak. Low trust in the healthcare system and limited knowledge about the new drive many Ukrainians to seek remedies online. Misinformation during times of a health crisis can spread paranoia, fear, and stigmatization. It can also result in people being left unprotected or more vulnerable to the virus. In addition, due to the highly limited opportunity to reach local population in NGCA through printed materials or TV, social media steps up in its importance.

In this regard, UNICEF Ukraine seeks a Junior Social Media Content Creator to manage and expand UNICEF social media channels, adapt messaging of global social media campaigns, develop various types of content for UNICEF Ukraine social media channels in response to COVID-19 outbreak in Ukraine. It will help to raise awareness among Ukrainians, in particular risk groups - including those living close to conflict line and NGCA - about preventive behavior, track and address of misinformation, cases of stigma and hate speech. Regular media monitoring will also help to measure success of all COVID interventions by UNICEF and other partners to provide analysis of the communication campaigns and adjust their implementation.

Junior Communication consultant will work under the supervision of the Head of Communication Section in cooperation with Digital Communication Consultant. He or she will coordinate closely with Communication Section and C4D Sections, as well as Health and Education Sections.

How can you make a difference?

Work assignment overview:

1.  Maintenance of weekly/monthly social media planner.

• Monitoring social media channels on COVID-19, youth, health, related topics, etc.  to identify interesting content, the main trends, opinion leaders to cover on UNICEF SM channels (7 days)
• Accommodating social media plans into the weekly and monthly social media planners based on the UNICEF Risk Communication and Community Engagement Plan and section inputs (5 days)

Deadline: 21 February 2021 (12 days)

2.  Preparing social media reports and snapshots with KPIs and metrics.

• Provide up-to-date statistics, gender disaggregated data, qualitative/quantitative data from UNICEF social media channels: Facebook, Instagram, Twitter, TikTok upon request (4 days)
• Prepare monthly updates to SitReps with key efficiency metrics in close coordination with the Digital Communication Consultant (4 days)
• Preparing monthly social media analysis report (2 day)

Deadline: 31 January 2021 (10 days)

3.  Create social media content for UNICEF SM channels to cover COVID related response.

• Adapt ongoing content on COVID-response into user/social media friendly content in compliance with weekly/monthly planners (8 days).
• Generate and implement creative ideas for social media activations based upon innovative and trendy mechanics on COVID, healthy behaviors, youth development related topics for Facebook, Instagram and TikTok (4 days).

Deadline: 15 January 2021 (12 days)

4. Develop local and adapt global social media packs in support of UNICEF social media campaigns.

• Keep track of international and local campaigns in UNICEF calendar in close cooperation with Digital Communication Consultant and adapt their messages/materials to the local social media platforms (2 days).
• Transform global videos with the special focus on COVID related thematic into localized products in cooperation with translator, videographer, Digital Comms Consultant to reach young and vulnerable people (4 days).
• Develop social media packs with adapted social media messages under the supervision of Digital Comm Consultant for the core campaigns (e.g. Infodemics, It`s not OK, Hygiene Promotion in Schools and Online, Online risks&cyber bullying etc.) (7 days).

Deadline: 2 December 2020 (13 days)

5. Develop creative copywrite ideas and social media packs for the key international days observed by UNICEF and partners.

Create social media messages for the international days and events including but not limited to:

• UN Climate Conference (COP26)
• World Children’s Day
• 16 days against violence
• Worlds AIDS Day
• Disability Day
• UNICEF HAC Report
• Nutrition for Growth Summit
• Release of measles mortality data
• Launch of UNICEF Humanitarian Action for Children (HAC) Report 2021 (8 days).

Deadline: 16 December 2020 (8 days)

6. Maintaining internal and external UNICEF photobank.

To qualify as an advocate for every child you will have…

1+ years’ experience working in social media/digital marketing, content creation, for a digital agency, NGO, private sector company, media outlet or related field.

Excellent writing and communication skills in Ukrainian and good command in English.

Early adept at using a wide range of social media platforms including Facebook, Instagram, Twitter, Youtube, Telegram, Likee, TikTok, etc.

Knowledge of social media monitoring tools and can use social media measurement

Proven ability to work independently and in team, tackle demanding goals and produce timely results and good quality of work.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Please fill in the form properly and indicating your daily fee, travel lump sum and total fee to complete the assignment.