Social Media Officer
OBJECTIVES OF THE PROGRAMMEThe overall objective of the Communications Unit is to lead and coordinate WHO/AFRO'S efforts to advocate for resources and actions on key health issues in the African Region and showcase the impact of its work on health outcomes, securing the organization's position as the regional health leader and facilitating its ability to shape health policies. The unit also manages the internal communications function to create an optimal work environment reinforcing the common purpose of staff members. The unit achieves this by leading advocacy campaigns on health issues and implementing a Regional Communications Strategy, which targets key stakeholders including partners and Governing Bodies, using multiple channels, and building the communications capacity of WHO Clusters, Programmes and Country Offices to produce and disseminate quality communications products. The goal is to contribute to the strengthening of the capacity of countries in the WHO African Region to ensure evidence-based policies and strategies are in place to achieve universal access to high-quality, integrated, people-centered health services, increase the coverage and quality of effective interventions, and to create mechanisms to measure the impact of those strategies and interventions.In 2020, WHO AFRO created the Africa Infodemic Response Alliance (AIRA), a WHO hosted Network that includes governmental and intergovernmental operational agencies as well as non-State actors/entities mobilised to respond to the COVID-19 Infodemic, to share safe, proven facts on health and to counter dangerous health misinformation. The AIRA Secretariat is housed at WHO under the Communications Unit.
DESCRIPTION OF DUTIESThe incumbent will be expected to perform the following duties:●Conduct social listening of regional mis/dis-information on key health issues using available online and offline sources●Provide tutorials and training to WHO staff and health partners on social listening●Provide ad hoc monitoring support during crisis situations●Prepare routine discourse analysis reports around thematic topics (example: vaccines)●Generate reports that would feed into the development of digital content●Develop and Manage the Shared AIRA Rumour Log●Develop an annual AIRA report on recent trends in the COVID-19 infodemic in the African Region●Ensure regional rollout of research provided by WHO HQ●Analyze the performance and impact of communications initiatives
EducationEssential: Bachelor degree in information management or information technology or communications
ExperienceEssential: --> Minimum two years of experience in managing high profile social media channels--> Experience working in multilingual environment --> Experience conducting research in digital communications
Skills-->A proven track record of breaking down complex technical information into social media content for non-expert audience groups.-->Thorough knowledge of the principles, techniques and practices of online dissemination of information, via social media mechanisms and the web and. -->Thorough understanding of the impact of communications on the reputation, image, and success of an organization, as well as the role the web and social media has in this regard. -->Demonstrated capacity in managing social media accounts, sharing knowledge, communicating, and increasing followers.
Respecting and promoting individual and cultural differences
Use of Language SkillsEssential: Expert knowledge of English. Intermediate knowledge of French.
REMUNERATIONWHO salaries for staff in the Professional category are calculated in US dollars. The remuneration for the above position comprises an annual base salary starting at USD 48,805 (subject to mandatory deductions for pension contributions and health insurance, as applicable), a variable post adjustment, which reflects the cost of living in a particular duty station, and currently amounts to USD 1765 per month for the duty station indicated above. Other benefits include 30 days of annual leave, allowances for dependent family members, home leave, and an education grant for dependent children.
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