Fundraising Officer (Telemarketing), NO-1, Brasilia, Brazil

Fundraising Officer (Telemarketing) will perform specialized support tasks to assist in the strategies and implementation of Telemarketing fundraising activities.

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Position

Under the supervision of the Direct Marketing Officer, the Fundraising Officer (Telemarketing) is responsible to perform specialized support tasks to assist in the strategies and implementation of Telemarketing fundraising activities.

Summary of key functions/accountabilities

1. Implementation of the Telemarketing outbound campaigns
 
- Under the orientation of the Direct Marketing Officer, plan, manage, implement and report the Telemarketing campaigns with the objective to acquire new donors, convert, renewal and upgrade existing donors, approximately 250k in 2016, considering all means of payment (credit cards, direct debit and utility bills);
- Assist in the definition of objectives, strategies, contents, design, components of the marketing mix and timing of the Telemarketing channel;
- Work with teams and partners to maintain the quality of the services delivered and ensure that productivity (quantity) meets the goals forecasted;
- Make sure that the telemarketing agencies are working in the proper environment and with the proper target, in order to bring the best donor profile into our data base;
- Find opportunities to fundraise for emergencies in telemarketing campaigns;
- Improve donor’s fulfilment and debit success by sharing and analyzing reports and supporting agency on the procedures to stimulate best practices;
- Improve quality in data collection such as e-mail addresses and opt-in for annual automatic readjustment by sharing results and supporting the implementation of trainings for the team;
- Plan and project volumes and produce the material that supports the operators;
- Monitor the progress of the decisions and action plans based on outcome of items above, carry workflow of activities and maintain a proper information’s flow;
- Make sure that all CPTP activities with electricity distributors, banks, insurance companies and other sector partners are implemented and monitored in their own specific way, making sure that effectiveness and effectivity are secured.

2. Implementation of the Telemarketing inbound campaigns
 
- Plan, manage coordinate and report the Inbound Telemarketing campaigns generated by a DRTV or any mass media appeal, as well as those addressed to donors service;
- Assist in the definition of objectives, strategies, contents, design and timing of the inbound campaigns;
- Work with teams and partners to maintain the quality of the services delivered and ensure productivity and proper environment in order to bring the best donor profile into our data base.

3. Suppliers relationship

- Developing, drafting and maintaining contracts information, monitoring reports and relationships with current and new Telemarketing providers, to strengthen results, in order to increase the income level;
- Assist the development of new providers and maintain close collaboration with current telemarketing Services providers;
- Assist in drafting and editing contracts, amendments and other documents as appropriate, following up administrative processes with Operations Sector;

- Monitor the contract implementation and assure on time payments.

4. Monitoring and Evaluation

- Monitor and evaluate the implementation of telemarketing campaigns to target audiences, and participate in the evaluation of their impact;
- Review segmentation of target groups of donors and suggest new profiles aiming at increasing performance;
- Supporting and monitoring of the level of fulfilment and success in donations processing, analyzing and studying the best way to improve it;
- Return on investment and budget analysis and control;

- Assist in the reallocation of resources, calculation of campaign goals and marketing strategies related to telemarketing;
- Undertake lessons learned review of successful and unsuccessful campaigns.

5. Contributions for other RM&P channels and activities to assure the best results in terms of acquiring new donors

- Interact with colleagues responsible for operational and processing activities to ensure the correct functioning of the data base existing processes in order;
- Coordinate the work and provide orientation to the staff that provides trainings, and run the motivation program for the TMKT teams;
- Work together with DRTV and Digital channels in order to convert in to monthly donors the leads generated by those channels with the telemarketing operation;
- Work together with Retention channel in order to maximize donor value and retention rates with the telemarketing operation;
- Work together with the corporate team in order to implement the acquisition of new donors originated by the “pathways ways to pledge” activities and events.

6. Assignments of additional administrative duties and responsibilities

- Assist the preparation of periodical fundraising reports, monitor and maintain control of records;
- Assure that all phone calls that generated a donation are duly recorded, identified and filed for further retrieve if needed;
- Develops, organizes and maintains up-to-date data, information, record documents and control plans for the monitoring of project implementation, maintain library of fundraising reference materials.

Qualifications of Successful Candidate 

Education

- First level University degree (Bachelor's or equivalent) in Marketing, Business Administration, Communications or related field is required.

Experience

- At least one (1) year of practical professional experience in Direct Marketing, Telemarketing or Individual Fundraising is required.

- Additional years of relevant experience in the above mentioned fields is a strong asset.

- Experience in supervising people and in database segmentation is desirable.

Language Requirements

- Fluency in English and Portuguese required. Knowledge of an additional UN Language (Arabic, Chinese, Russian, Spanish) is considered an asset.

Competencies of Successful Candidate

Core Values

• Commitment
• Diversity and Inclusion
• Integrity

Core competencies

• Communication (II)
• Working with People (II)
• Drive for Results (II)

Functional Competencies

• Relating and Networking (II)
• Persuading and Influencing (II)
• Planning and Organizing (I)
• Entrepreneurial Thinking (I)
  
    

Note: Please note that this Vacancy Announcement is open for competition to Brazilian nationals only.

In relation, please note that all candidates who wish to apply to this Vacancy Announcement are requested to prepare and submit their respected UNICEF applications in English language.

To view our competency framework, please click here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.