Consultancy (6 months): Digital Consultant for Latin America, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. UNICEF believes that all children have a right to survive, thrive and fulfill their potential – to the benefit of a better world. UNICEF works day-in day-out in the world’s toughest places to reach the most vulnerable and disadvantaged children. Delivering results for children and young people is our driving force. Despite remarkable challenges around the world, UNICEF staffers fight for the rights of every child seeking safe shelter, nutrition, protection from disaster and conflicts, and equality. To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing growth of Individuals fundraising in the region.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing growth of Individuals fundraising in the region.

How can you make a difference?

The main purpose of the job is to boost digital acquisition and retention through digital channels, in order to increase UNICEF revenue in Latin America and diversify its sources of income. To achieve these results, the professional will support the digital teams from the markets in the region to increase their digital fundraising activities and maximize its results, providing additional capacity and capability.

• Boost current digital fundraising activities in Latin America and launch new initiatives at a regional level, starting activities in markets that are currently not fundraising.
• Provide specialist input into the Panama Hub project to achieve the digital goals.
• Contribute to the strategic direction of digital in emerging markets. Support markets in the region upon request.
• Collaborate with Communications, Individual Giving and Telemarketing specialists in the region to boost acquisition, integrate channels and boost retention.
• Support emergency fundraising campaigns, coordinating markets to be first movers in the region. For markets which are not currently fundraising, setting up SEM and remarketing campaigns.
• Optimize and creating an improvement plan on web funnel and digital activities through Con-version Rate Optimization (CRO).
• Help to develop a digital A/B testing plan, working with technical providers local teams promoting new ways to improve conversion rate in every digital asset (web, email, apps, etc...).
• Manage and optimize UNICEF’s global giving platform, content to provide tools for markets to fundraise.
• Maintain the digital dashboard that gathers all main KPIs on digital. Use Analytics and other tools to automate the data collection and generate regional reports on UNICEF Global Giving Platform for donations and conversion.
• Boost regional lead acquisition activities through actions such as creating, processing and sharing new content to be used by markets.
• Work with markets to define lead nurturing processes and content.
• Support regional donor retention and conversion activities through emailing journeys for retention, lead nurturing and line & circle, developing and sharing marketing content through-out the region.
• Coordinate and onboard providers, following current contracts and activating new ones.
  Develop digital webinars for Latin American digital staff.
• Share best practices in between markets: campaigns, content, emailing process, lead generation, and lead nurturing activities.
• Run and coordinate digital webinars to share best practices among LAC markets.

• Digital fundraising is increased in the region and channels are diversified.
• Integration is promoted throughout channels and departments.
• Latin American markets are digitally active in emergencies faster.
• Required support is offered to digital teams in the region.
• Support is provided in the implementation of digital plans in markets.
• Websites, forms and tools as the global giving platform are optimized and tested.
• Contents for lead generation and nurturing are created and shared.
• A regional Dashboard for data analysis is developed and updated.

To qualify as an advocate for every child you will have…

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

View our competency framework at

http://www.unicef.org/about/employ/files/UNICEF_Competencies.pdf

Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to under-take the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.